www.supergroup.co.uk

LONDON, Oct 22 (Reuters) - SuperGroup Plc SGP.L , the
British company behind the Superdry fashion brand, named
ex-Co-op Group boss Euan Sutherland as its new chief executive
on Wednesday, replacing Julian Dunkerton who founded the company
on a market stall 30 years ago.
Sutherland, who has more than 19 years experience in the
retail sector with roles at the likes of home improvement chain
B&Q, electricals group Dixons DC.L and fizzy drinks maker
Coca-Cola KO.N , had been a non-executive director at
SuperGroup for two years and will be charged with overseeing its
international expansion.
Dunkerton, who started the business in 1985 on a market
stall in Cheltenham, southwest England, before floating it on
the stock market in 2010, will move to the new role of founder
and product and brand director with immediate effect.
"With the number of opportunities SuperGroup has available
and the increasing complexity of the business, now is the right
time to bring in a CEO of Euan's calibre," Dunkerton said in a
statement.
Shares in the firm, whose trademark jackets, hooded tops,
check shirts and jogging bottoms are popular with
twentysomethings as well as celebrities such as David Beckham,
were down 3.5 percent to 992p at 0740 GMT. They fell as low as
986p, their lowest level since August.
Dunkerton, who still holds a 32.22 percent stake in the
company, will focus on developing the group's product ranges and
protecting its brand as it expands internationally.
"Really it is the creative side that I feel I add best
value. So to deliver the huge international opportunity that we
have, this was the most logical decision that I could possibly
make, personally and for the business," Dunkerton told Reuters.

EXPANSION EVERYWHERE
Superdry products are sold in more than 100 countries via
its 135 UK and European standalone retail stores, as well as via
concessions, franchised and licensed stores and its website.
The firm has said it has expansion plans "everywhere", with
the main focus of a European rollout on Germany and markets such
as the United States and China offering big potential.
Sutherland, who quit as boss of the embattled Co-Op group in
March after just 10 months in the role, describing the company
as an "ungovernable" organisation, said he was relishing the
chance to plot SuperGroup's expansion over the next five to 10
years. ID:nL6N0M810Z
"There is a tremendous set of opportunities ahead of us," he
told Reuters, adding he was sat almost "head-to-toe" in Superdry
gear.
Analyst Kate Calvert at brokerage Investec welcomed the
management shuffle and reiterated her "buy" rating on the stock,
although she cut her full-year pretax profit forecast by 4
percent to due the mild start to the autumn season that has
affected demand for warm clothing at a number of retailers.
"Euan has a formidable retail reputation and a wealth of
experience. We believe this shuffle gives insight into the
board's thinking on the future brand opportunity as it
internationalises," Calvert said.
Last month SuperGroup forecast a year of profit growth, as
sales rose 16 percent in its first quarter, and it said its
autumn-winter season had started well. ID:nL5N0R50QC
(1 US dollar = 0.6205 British pound)

(Editing by Kate Holton and David Holmes)
((neil.maidment@thomsonreuters.com; +44)(0207 542 2292; Reuters

How come its down 4% plus today? thought they had a red hot new chief honcho.

anything wrong with ex sunken co-op chef on helm ?
£3.7m/y...

I was about to long technically here but with that bad guy in and another good guy leaving out today I got fundamental doubt. double bottoms mean to be broken, its been said long time ago too...

StockMarketWire.com
SuperGroup has improved its H1 pretax profit to £17.2m, from a year-earlier profit of £9.9m. Revenue was £208.2m, from £192.1m. Its board held the view that the business is best served by retaining current cash reserves to support growth.

The company said trading in H1 was disappointing, but noted the vast majority of profits were historically generated in H2.

In its update of Oct. 31, SuperGroup said it took the expected impact of H1 and its likely ramifications for the current year into account in guiding towards a FY profit outcome of £60m-£65m.

CEO Euan Sutherland commented:
"SuperGroup is an exciting business with a strong brand and significant growth opportunities which, during this period, has suffered from widely publicised external factors. Additionally, I have identified that there are some parts of our operations that we can improve.

"I am reviewing every aspect of the business, including the execution of our strategy, cost management and capital allocation and will report our conclusions in the spring.

"We are well prepared for the important peak season and remain on track to deliver profits within guidance."

Financial highlights:
· Group gross margin up 220 bps to 59.0%;

· Underlying profit before income tax £12.5m (2013: £17.9m);

· Underlying basic earnings per share of 11.9 pence (2013: 16.3 pence);

· Basic earnings per share of 17.2 pence (2013: 2.6 pence); and

· Net cash position at the period end up to £66.6m (2013: £61.5m).

Operational highlights:
· Retail revenue up 12.5%; like-for-like sales growth -4.1% (2013: +8.1%);

· Full-price internet sales up 15.9%;

· Wholesale revenue up 2.0%;

· 12 new owned stores opened adding 46,000 square feet to the portfolio;

· Owned trading space in mainland Europe up 42% since the year-end including Munich flagship;

· 20 new international franchised and licensed stores taking the total to 225 stores; and

· On plan to meet full year target of 80,000 to 100,000 square feet of incremental owned space.

Investec says Supergroup's valuation "undemanding" given growth potential

14 January 2015 10:16

A return to strong positive like-for-like (LFL) sales growth in the third quarter at Supergroup "should be welcomed" by the market, according to Investec which lifted its target price for the fashion retailer on Wednesday.
The broker, which lifted its earnings estimates for the firm, upped its target for the shares from 1,000p to 1,030p and reiterated its 'buy' recommendation.

Following on from a 4.2% drop in LFL sales in the second quarter, Supergroup said LFLs improved by an impressive 12.5% in the 11 weeks to 10 January.

"Whist up against a soft comparable, the strength of growth is likely to surprise, as well as the fact that there has been a material acceleration in estimated two-year LFL [run rate] to at least double digit, from Q2's +3.3%," said Investec analyst Kate Calvert.

She said that the retailer's performance was "consistent" across mens and womenswear as well as the UK and Europe.

Investec has raised its profit before tax forecast for the fiscal year ending 30 April by 3.4% to £62.5m.

This remains in line with the company's guidance of £60m-65m, with Calvert saying that strong sales will not directly benefit profits as they will be partially offset by foreign exchange movements, bad debt with a big wholesale customer, costs and tactical issues.

"Valuation looks undemanding for a business capable of delivering consistent double-digit growth given the longer term opportunities, both within the UK and Internationally," the analyst said.

"More consistent delivery should drive a re-rating over time."

The stock was up nearly 10% at 891.5p by 10:57.

Related Companies: SGP

SGP Super Group.... another on the verge of a breakout. 15% increase in sales over xmas. Keep on the red hot list.

SGP BREAKING OUT.

SGP BREAKOUT............


19 Jan 2015 SuperGroup PLC SGP Berenberg Buy 922.75 903.50 1,160.00 1,160.00 Reiterates

SP TARGET 1160p

Loads errrrrrr money doodlemug.

Date Broker Rec. Price Old target price New target price Notes
19 Jan 15 Berenberg Buy 971.25 1,160.00 1,160.00 Reiterates
14 Jan 15 Berenberg Buy 971.25 1,160.00 1,160.00 Reiterates
14 Jan 15 Canaccord Genuity Buy 971.25 1,000.00 1,000.00 Retains
14 Jan 15 Investec Buy 971.25 1,000.00 1,030.00 Reiterates
14 Jan 15 Cantor Fitzgerald Buy 971.25 1,000.00 1,000.00 Reiterates
09 Jan 15 Investec Buy 971.25 1,000.00 1,000.00 Reiterates
19 Dec 14 Investec Buy 971.25 1,000.00 1,000.00 Reiterates
18 Dec 14 Canaccord Genuity Buy 971.25 1,000.00 1,000.00 Retains

Cracking results

Supergroup £20 soon!!!

Banged on about this one before. Getting back up.

Sold today. May be some more upside to come!!!