My 1st post on Money am, so be gentle ;)

My main holding is SCi Entertainment, a former darling pre-bubble. It like many in early 2000 had a shocker of a profit warning, but has since grown up, knuckled under and generating cash.

Its recent history speaks for itself

30 Sep 2001 (GBP)
turnover 2.05m
pre tax profit -10.48m

30 Sep 2002 (GBP)
turnover 17.71m
pre tax profit 2.21m

30 Sep 2003 (GBP)
turnover 28.48m
pre tax profit 3.52m

Everything inline for 2004, although by my research 2004 H1 well ahead.

Single digit pe and loads of growth.

However, hardly any interest by the retail investor. In fact, this looks to be the 1st thread on Money am re SEG.

So why the cold shoulder for SEG, what am I missing?

Vivendi Universal Games has denied that it has any interest in SCI Entertainment.

An article published in The Business earlier this week had suggested SCI, which recently acquired fellow UK publisher Eidos, might find itself the target of a takeover bid, and a list of potential suitors quickly grew to include Vivendi.

However, in a terse press release issued yesterday afternoon, the Paris-based games published refuted any such claim. "In view of articles published in the UK press, Vivendi Universal denies any interest in Sci Entertainment and also denies having made any offer," the statement read.

One company put forward as a potential buyer by analyst Nick Gibson in the Business piece was Midway Games. Gibson said of a potential match between Midway and SCI, "they both would benefit from the synergies of being put together".

Midway was anticipating a massive loss of $95 million for the full fiscal year. The charges outlined in its SEC filing could make the situation even worse

Massive selling today...dropping by 40p to 485p

time to take a new look at this computer programme publisher ..... sp has now surged through a pretty stubborn resistance at 500 and has plenty of steam ....... volumes tend to be modest at +/-600k and have already shot past that today ..... Perhaps more importantly, price tracked back to test 200 dma and bounced firmly back up with seeming impetus behind it.




Green line = 200 dma
Red line = 50 dma

i'm nuts! ... or at least i think i must be, for i still hold this stock, though the chart is VILE ..... strange thing is, the company seems to have done nothing wrong, comes out with a positive announcement this morning, yet sp tanks ..... there are some indications of a resistance just below the current level (see longer range chart), but hope i resist the temptation to average down .... after all, i tell everyone else not to!

This one usually comes good in the second half of the year if my memory serves me right.

it needs to perform the lazarus trick!

I was amazed to see the shares falling further. I firmly believe this company is on the right track and with them managing to secure the advertising rights of the new hit series called Heroes on Sci Fi then i thought it was the right time to back them. Heroes, is making huge Impact in the states and seemingly in the new "Lost". Great progamme if your into that sort of thing. I'm in for the long haul!

very good bounce today, but am still glad i resisted the temptation of averaging down, for i know that is the route to perdition

Shot up to 350p (over 16%) from 2pm to now.

Large volume but no news out yet.

And here's the reason why http://www.moneyam.com/action/news/show/Article?id=2222640up another 14%.

Up another 11% as two more bids come in

http://www.moneyam.com/action/news/showArticle?id=2273789

Sliding today to 275p, likely Mr Tchenguiz has sold out of it to pay up for SBRY misery.

Closed at 248p today

not often that a company that is a t/o target dives to the depths .... story is that the company is worth bugger all and that is all they will get for it

Another short opportunity yet to come probably.

I totally agree, Greyhound. If there is a takeover, the price will be reduced anyway. If there is no takeover, the sp will crash. Win-win situation.

Made a small profit now...218p now...likely to go down further

Predicted rightly...down it goes...closed at 199p.

The rumour-mill continues: article in the FT today (not had time to look for details), as mentioned in MoneyAM's Press Roundup:

'Electronic Arts bid speculation lifts Sci Entertainment '

SEG going to slide down from now... 173p