ASOS have dropped quite significantly in the past week for no particular reason and I view this as the perfect opportunity to invest as I can see them bouncing right back up to the 5.50p mark in the next 2-3 weeks. STRONG BUY!!

nice find greyhound.
1228 GMT [Dow Jones] Goldman Sachs initiates coverage of four small and mid-cap UK consumer stocks. Starts ASOS (ASC.LN) with a buy rating and 455p target price saying it is well positioned to outperform the overall UK clothing retail market as it benefits from the continuing structural shift towards the internet. Starts London Capital Group (LCG.LN) at buy with a 415p target saying it is a fast-growing player in the expanding UK financial spread betting market

It got a brief mention in the Daily Express as a 'retail star'

Shares Tips

From The Times August 28, 2008
Catherine Boyle: Tempus

Asos

Its not hard to spot Nick Robertson, the chief executive of Asos, the online clothing store. He is the only retailer in Britain with a smile on his face.

At a time when the high street is suffering one of its biggest slowdowns for decades, the internet is continuing to defy gravity. Online clothing and footwear sales rose by 23 per cent in July and it is entirely likely that the growth rate at Asos is much higher still. This year it said that sales were up 90 per cent and, speaking a fortnight ago, Mr Robertson said that the group had taken 1 million in a day for the first time, adding: Its growing like stink.

Shares in the business have trebled in the past year and they closed up another 5 per cent to an all-time high of 375p yesterday as Goldman Sachs initiated coverage with a buy recommendation.

Despite the fact that Asos generates only 80 million of sales a year, Goldmans believes that the stock could hit 455p as more shoppers switch to buying goods online giving Asos a market value of more than 320 million.

The stock is not cheap, with a price to earnings ratio of 19.7 times forecast profits, way above the sector average. However, Asos is in a prime position to benefit from the changing market dynamics and, as it heads into Christmas with a range of more than 10,000 products, overseas expansion is likely. Hold.

http://business.timesonline.co.uk/tol/business/markets/article4622384.ece

Funny old life -

ASOS screaming away against all odds in the retail sector and hardly a single post to record the fact, whilst other stocks going down the tubes have 200 posts a day from die hard rampettes.

Just quietly enjoying the ride ;)

I guess the 400p will be a bit of a psychological barrier but not for too long.

nice end to the week

That 4 level not looking so strong right now ;)

gosh! you're right ..... earlier this morning it was still struggling to break through.

though ASOS is certainly doing very well, the slightest hiccup, whether real or perceived, will send sp tumbling as it has already built in a huge amount of expectation

I agree to a certain extent that there's a premium built-in and the share is not overly cheap but the growth is exceptional and with a high number of brands and designs they are set to increase their share further in the run up to Christmas and beyond. With international expansion, my view is there's a lot more upside in the medium term. Naturally there'll be a correction at some point, but that might not appear until 450's p.

i dithered on this one and have missed the chance at least for the time being ...... may buy on a "bad day"

Easy to do. I sold out a while back thinking we were going to see more of a correction around the 300p which never materialised, the 50dma provided excellent support, so got back in and had to eat my own words.

could be the notice of agm hit most doormats today received mine nice colourful report & accounts.

at least i backed PFC again!

Correction downwards cannot be far away imo.

Just given this a short, bit counter trend but surely toppy, probably end in tears

the poxy scottinvestor will now roundly abuse you - lol!

what's your s/l falco?

Haven't fully decided yet Greyhound but initially set at 475, have to take a closer look, perhaps a bit impulsive after reading Elder's new book sell and sell short!

Haven't fully decided yet Greyhound but initially set at 475, have to take a closer look, perhaps a bit impulsive after reading Elder's new book sell and sell short!

Closed short for a few quid profit, scalping in the channel, looks like Dow might rally with oil drop that could lift all non commodity based boats