ASOS have dropped quite significantly in the past week for no particular reason and I view this as the perfect opportunity to invest as I can see them bouncing right back up to the 5.50p mark in the next 2-3 weeks. STRONG BUY!!

It got a brief mention in the Daily Express as a 'retail star'

Shares Tips

From The Times August 28, 2008
Catherine Boyle: Tempus

Asos

Its not hard to spot Nick Robertson, the chief executive of Asos, the online clothing store. He is the only retailer in Britain with a smile on his face.

At a time when the high street is suffering one of its biggest slowdowns for decades, the internet is continuing to defy gravity. Online clothing and footwear sales rose by 23 per cent in July and it is entirely likely that the growth rate at Asos is much higher still. This year it said that sales were up 90 per cent and, speaking a fortnight ago, Mr Robertson said that the group had taken 1 million in a day for the first time, adding: Its growing like stink.

Shares in the business have trebled in the past year and they closed up another 5 per cent to an all-time high of 375p yesterday as Goldman Sachs initiated coverage with a buy recommendation.

Despite the fact that Asos generates only 80 million of sales a year, Goldmans believes that the stock could hit 455p as more shoppers switch to buying goods online giving Asos a market value of more than 320 million.

The stock is not cheap, with a price to earnings ratio of 19.7 times forecast profits, way above the sector average. However, Asos is in a prime position to benefit from the changing market dynamics and, as it heads into Christmas with a range of more than 10,000 products, overseas expansion is likely. Hold.

http://business.timesonline.co.uk/tol/business/markets/article4622384.ece

Funny old life -

ASOS screaming away against all odds in the retail sector and hardly a single post to record the fact, whilst other stocks going down the tubes have 200 posts a day from die hard rampettes.

Just quietly enjoying the ride ;)

I guess the 400p will be a bit of a psychological barrier but not for too long.

nice end to the week

That 4 level not looking so strong right now ;)

gosh! you're right ..... earlier this morning it was still struggling to break through.

though ASOS is certainly doing very well, the slightest hiccup, whether real or perceived, will send sp tumbling as it has already built in a huge amount of expectation

I agree to a certain extent that there's a premium built-in and the share is not overly cheap but the growth is exceptional and with a high number of brands and designs they are set to increase their share further in the run up to Christmas and beyond. With international expansion, my view is there's a lot more upside in the medium term. Naturally there'll be a correction at some point, but that might not appear until 450's p.

i dithered on this one and have missed the chance at least for the time being ...... may buy on a "bad day"

Easy to do. I sold out a while back thinking we were going to see more of a correction around the 300p which never materialised, the 50dma provided excellent support, so got back in and had to eat my own words.

could be the notice of agm hit most doormats today received mine nice colourful report & accounts.

at least i backed PFC again!

Correction downwards cannot be far away imo.

Just given this a short, bit counter trend but surely toppy, probably end in tears

the poxy scottinvestor will now roundly abuse you - lol!

what's your s/l falco?

Haven't fully decided yet Greyhound but initially set at 475, have to take a closer look, perhaps a bit impulsive after reading Elder's new book sell and sell short!

Haven't fully decided yet Greyhound but initially set at 475, have to take a closer look, perhaps a bit impulsive after reading Elder's new book sell and sell short!

Closed short for a few quid profit, scalping in the channel, looks like Dow might rally with oil drop that could lift all non commodity based boats

good read below.
Profile to complete the British invasion of Big Apple!
September 02, 2008 (USA)


During New York Fashion Week, on September 10th - 11th, the Profile fashion event will be showcased at the Prince George Ballroom, 15 East 27th Street between Fifth and Madison Avenue, sponsored by leading online retailer asos.com Profile was established in 2002 and for the last eight seasons has been providing the fashion industry with new and emerging designers in ladieswear, menswear and accessories.

Bridging the gap between Graduate Fashion Week and London Fashion Week it unites designers with retailers, buyers and manufacturers in a bid to promote production capacities and exclusive design talent.

This year, in conjunction with our American partner Nolcha, the event promises to be truly spectacular, reaching for the bright lights of New York City London is at the cutting edge of designer talent.

As one of the worlds greatest fashion capitals it is internationally renowned for producing some of the most innovative and ground breaking fashion creatives.

Jenny Holloway, Director, commented: Profile is now in its 9th season and has received industry acclaim as a unique and valuable event.

This is the first time ever London based designers at the root of original and fresh talent, are being flown over to the states to showcase in the heart of the Big Apple. New Yorkers really will have a taste of forbidden fruit this season.

This year NY Profile is delighted to announce that online giant asos.com will be the key line sponsor. Business between the organisers of NY Profile and asos.com began earlier this year when a trial was implemented to monitor the success of independent designers showcasing online.

Sales soared through the roof and the success secured orders for 11 of the ladieswear designers with another 4 under review.

Robert Bready, Product and Trading Director of asos.com stated: Following the fantastic launch of Fashion Enter designers on asos.com in May 08 and the continual successful introduction of new designers we are delighted to sponsor this seasons Profile in New York.

asos.com prides itself on breaking new ground in etailing and this aligns perfectly with the creative edge of the Profile fashion event Jenny further commented: Over the last three months we have developed an amazing business relationship with asos.com No other retailer on the British high street is recording record increased profits with sales of 90% and we can see why! asos.com really has their finger on the pulse with their customer - they know their target market and the search for the unique and inspiring is on.

The support they have shown our designers has been exceptional and now to have their further support with Profile in New York will complete the British invasion of the Big Apple! A first for the UK, NY Profile and asos.com will join forces in this pioneering event set to break the mould in fashion events worldwide.

The Profile showcase for London-based designers is funded by the London Development Agency via the City Fringe Partnership.

Nolcha