ASOS have dropped quite significantly in the past week for no particular reason and I view this as the perfect opportunity to invest as I can see them bouncing right back up to the 5.50p mark in the next 2-3 weeks. STRONG BUY!!

Correction downwards cannot be far away imo.

Just given this a short, bit counter trend but surely toppy, probably end in tears

the poxy scottinvestor will now roundly abuse you - lol!

what's your s/l falco?

Haven't fully decided yet Greyhound but initially set at 475, have to take a closer look, perhaps a bit impulsive after reading Elder's new book sell and sell short!

Haven't fully decided yet Greyhound but initially set at 475, have to take a closer look, perhaps a bit impulsive after reading Elder's new book sell and sell short!

Closed short for a few quid profit, scalping in the channel, looks like Dow might rally with oil drop that could lift all non commodity based boats

good read below.
Profile to complete the British invasion of Big Apple!
September 02, 2008 (USA)


During New York Fashion Week, on September 10th - 11th, the Profile fashion event will be showcased at the Prince George Ballroom, 15 East 27th Street between Fifth and Madison Avenue, sponsored by leading online retailer asos.com Profile was established in 2002 and for the last eight seasons has been providing the fashion industry with new and emerging designers in ladieswear, menswear and accessories.

Bridging the gap between Graduate Fashion Week and London Fashion Week it unites designers with retailers, buyers and manufacturers in a bid to promote production capacities and exclusive design talent.

This year, in conjunction with our American partner Nolcha, the event promises to be truly spectacular, reaching for the bright lights of New York City London is at the cutting edge of designer talent.

As one of the worlds greatest fashion capitals it is internationally renowned for producing some of the most innovative and ground breaking fashion creatives.

Jenny Holloway, Director, commented: Profile is now in its 9th season and has received industry acclaim as a unique and valuable event.

This is the first time ever London based designers at the root of original and fresh talent, are being flown over to the states to showcase in the heart of the Big Apple. New Yorkers really will have a taste of forbidden fruit this season.

This year NY Profile is delighted to announce that online giant asos.com will be the key line sponsor. Business between the organisers of NY Profile and asos.com began earlier this year when a trial was implemented to monitor the success of independent designers showcasing online.

Sales soared through the roof and the success secured orders for 11 of the ladieswear designers with another 4 under review.

Robert Bready, Product and Trading Director of asos.com stated: Following the fantastic launch of Fashion Enter designers on asos.com in May 08 and the continual successful introduction of new designers we are delighted to sponsor this seasons Profile in New York.

asos.com prides itself on breaking new ground in etailing and this aligns perfectly with the creative edge of the Profile fashion event Jenny further commented: Over the last three months we have developed an amazing business relationship with asos.com No other retailer on the British high street is recording record increased profits with sales of 90% and we can see why! asos.com really has their finger on the pulse with their customer - they know their target market and the search for the unique and inspiring is on.

The support they have shown our designers has been exceptional and now to have their further support with Profile in New York will complete the British invasion of the Big Apple! A first for the UK, NY Profile and asos.com will join forces in this pioneering event set to break the mould in fashion events worldwide.

The Profile showcase for London-based designers is funded by the London Development Agency via the City Fringe Partnership.

Nolcha

Thanks, Woodie. Looks a great gig.

thanks stockdog it should be. the feedback from the london event was first class.

03-Sep-08 ASOS ASC Evolution Securities Buy 402.75p 450.00p - Reiteration

Just Gisele

The Main De Main
04 September 2008, 10:18AM

YOUNG London design talent Nicola De Main (who, incidentally, works alongside fellow name-to-know designer James Millar), has joined the good ship ASOS.COM and created an exclusive capsule collection for the e-tailer, which will launch later this month.

De Main, a fromer prot of Hussein Chalayan who already has a Fashion Futures Young Designer of the Year award to her name, launched her own label in 2004 and has applied her bold and beautiful signature to the new six-piece dress line. It champions "magpie-like fashion", with Sixties shifts and Eighties cocktail styles modernised with delicate lace overlays and colourful, modern prints.

"Working with Asos has been really fun. It's really exciting to make a collection that will have a wider appeal," De Main says. "I have also enjoyed seeing how the other end of the fashion world works and applying it to my own label. I am looking forward to see what happens next..."

Seeing more girls on the street in her designs would be a safe guess; the collection will retail for a mere 75 to 95.

Leisa Barnett
http://www.vogue.co.uk/news/daily/080904-nicola-de-main-for-asos.aspx

but sp clearly gets dizzy at 400 .... great company and concept, but i fear there is an awful lot of anticipation already built into sp

"gets' as in the habitual indicative - only got there once so far, give it a chance!

some people are to impatient, i will be surprised if this is not above 4 by dec

below is one reason why the downside is limited at the moment.
here are the lateset broker targets from the last month taken from dig look.
Date Broker name New Price Old price target New price target Broker change
03-Sep-08 Evolution Securities Buy 0.000p 450.00p - Reiteration
28-Aug-08 Goldman Sachs Buy 385.00p - 455.00p New Coverage
22-Jul-08 Evolution Securities Buy 317.75p - 450.00p New Coverage
16-Jul-08 Altium Capital Buy 305.00p 394.00p - Reiteration

I also think a lot of good news yet to come and next upgrades/updates not too long at the agm

true as that may well be, even ASOS is not immune from a general spending downturn

I do agree with that in part but they are increasing their appeal so it's not just the teenagers and 20's who are buying (and unaffected by housing bills broadly with no mortgages), but they are increasing their market share in the mid 20's and 30's and seeing a rapid increase from the male market. Immune they are not, but unique in probably having 15k - 20k stock items, they are. I don't know how many items a typical dept. store would carry, maybe 30k+ but their impact into clawing market share from elsewhere is quite compelling for me.

A lot of good news!
It's tradiing at over 32x March 09 estimates.
Surely it needs a whole mountain of good news to justify even the current rating
An admirable business but the model can easily be replicated by any struggling high street retailer or warehouse.
Broker's targets are meaningless in the current environment as the majority of analysts currently covering stocks of this size have never been in a market like this.
Where is the justification for pumping up a retail offering without a strong brand offering