Where do you think they will go to or should i sell now

.

Take your pick - update on Friday 17th.

Goodbody Hold 370.40 450.00 375.00 Downgrades

Nomura Buy 370.40 505.00 505.00 Retains

Trading Statement

Improved margin in Q4 with progress on key initiatives

17 January 2014

William Hill PLC (LSE: WMH) (William Hill or the Group) announces a trading update for the 13 weeks from 2 October 2013 to 31 December 2013 (Q4) and the unaudited 52 weeks to 31 December 2013 (full year). The reported comparator periods are the 14 weeks and 53 weeks ended 1 January 2013. For comparison purposes, 13 week and 52 week data are provided, for which the results relating to the week ending 1 January 2013 have been removed.

Ralph Topping, Chief Executive of William Hill, commented:

"Q4 proved a strong end to the year as we enjoyed continued momentum in Sportsbook with 38% more wagered in Q4 on a 13 week basis than last year. This demonstrates our competitive strength in Online ahead of the expected introduction of the Point of Consumption tax in December 2014. We made good progress on key initiatives in the quarter: improving our mobile gaming offer, rolling out the Eclipse gaming machine to over a third of our estate and continuing to enhance Australia's digital capabilities. It is also pleasing to see a turnaround in the profitability of our US business in our first full year of ownership."

Q4

Q4 saw strong underlying net revenue growth from sports betting with above average gross win margins in Retail over-the-counter (OTC) and strong wagering growth from Online Sportsbook. Online gaming net revenue growth rates improved through the period benefitting from improvements to mobile gaming and the Retail estate saw the ongoing roll-out of the Eclipse gaming machine.


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Well the bounce back didn't happen ,out for now .

I was out a few days back. Thought the meddling by MPs would mess this up.

It only hit my stop this morning GF ,but your right the threat hanging over possible removal of machines has killed it for now. Those gaming machines are a large percentage of revenue for retail outlets.

Yep 50% of revenue.

I'll stay for a bit longer and have had another dabble @364p

You could waiting for the World Cup skinny and i hate football!!

Yes - may not have been the smartest buy!

I got out yesterday for nowt, back in @ 365.9 still think it's overdone and a knee jerk reaction, tin hat maybe for a while, we'll see :O)

You could be right i would'nt be surprised it's still the best bookmaker .I got stopped out but would buy back in down the road.

Wonder how low this will go over the next few weeks ? defo a buy back for me if it gets trounced.

Don't know anything about horse racing jimmy so can't comment on that. Football, Man City's title to lose imo but you never know, five teams in contention this year. Then of course the World Cup to come in the summer. Depends how WMH fare in the US the trading statement wasn't all bad. No knowledge re these gaming machines as I and pretty sure most punters bet online, it's a great site. I would be more concerned if betting tax were re-introduced but can't see that happening either. My bet (get it :O) is that Milliband is clutching at anything he can and betting (gaming machines) were flavour of the week. This to shall pass.

It will pass i agree but one thing for sure is that these gaming machines account for huge revenue in the high street that's fact. We were going along fine here until Milliband stuck his nose in looking for scoring points with the public..

50% of shops revenues.

You cant ignore that and its negative sentiment here that will push the SP down even if they dont bring in regulation.

Agree to differ GF, we will see. Are you short?

No im 6ft 9 3/4 inch....... 18st 9lbs.

Interesting from a technical point of view.

Just a tad off the 62% retracement level from its sept recent high, if this falls it could be curtains for a while.

Also see ADX indicator very negative.