ASOS have dropped quite significantly in the past week for no particular reason and I view this as the perfect opportunity to invest as I can see them bouncing right back up to the 5.50p mark in the next 2-3 weeks. STRONG BUY!!

some people are to impatient, i will be surprised if this is not above 4 by dec

below is one reason why the downside is limited at the moment.
here are the lateset broker targets from the last month taken from dig look.
Date Broker name New Price Old price target New price target Broker change
03-Sep-08 Evolution Securities Buy 0.000p 450.00p - Reiteration
28-Aug-08 Goldman Sachs Buy 385.00p - 455.00p New Coverage
22-Jul-08 Evolution Securities Buy 317.75p - 450.00p New Coverage
16-Jul-08 Altium Capital Buy 305.00p 394.00p - Reiteration

I also think a lot of good news yet to come and next upgrades/updates not too long at the agm

true as that may well be, even ASOS is not immune from a general spending downturn

I do agree with that in part but they are increasing their appeal so it's not just the teenagers and 20's who are buying (and unaffected by housing bills broadly with no mortgages), but they are increasing their market share in the mid 20's and 30's and seeing a rapid increase from the male market. Immune they are not, but unique in probably having 15k - 20k stock items, they are. I don't know how many items a typical dept. store would carry, maybe 30k+ but their impact into clawing market share from elsewhere is quite compelling for me.

A lot of good news!
It's tradiing at over 32x March 09 estimates.
Surely it needs a whole mountain of good news to justify even the current rating
An admirable business but the model can easily be replicated by any struggling high street retailer or warehouse.
Broker's targets are meaningless in the current environment as the majority of analysts currently covering stocks of this size have never been in a market like this.
Where is the justification for pumping up a retail offering without a strong brand offering

this was taken from retail bullitin a few weeks back.
Mr Robertson said that the group had taken 1 million in a day for the first time, adding: Its growing like stink" does this sound like sales are slowing at the moment ?

not as easy to replicate as one may think, but certainly the rating is already very demanding indeed

In isolation '1 million in a day' sounds great, however, that could all be down to heavy discounting and what about returns.

I note they are conducting an 'End of Summer Clearance - get it before it goes'
The discounts don't look huge but it's tough to really understand without doing a load more research

Beginning to wish I had left the short running!

for the last few years they have had a summer clearence nothing new there.
last update returns were down.
"could be down to heavy discounting" dont think so g/s note was released after nrs statement, as this was new coverage from g/s they would get all the info from the co before its release.

As seen on screen
Sep 13 2008 by Rebecca Young, The Journal

Rebecca Young talks fashion future with ASOS

WITH the rise of celebrity culture has come an increasing covertness to wear, and own, the same as the stars.

Fashion website ASOS.com has capitalised on this desire and bucked economic downturn to become one of todays biggest fashion success stories.

But relying on celebrity culture, while key to the websites success, would not alone have produced the massive success ASOS has achieved.

The site has over 2,500 of its own-label products as well as 250 big brand names, including luxury labels such as Marc Jacobs and D&G.

ASOS is now the UKs largest independent online fashion and beauty retailer and this year is set to take on cut-price label giant TK MAXX.

The site saw sales growing an incredible 90% for the year ending March 2008. Its clear to see fashion-savvy shoppers are not letting the current financial climate stop them from indulging in a spot of retail therapy.

Nick Robertson, chief executive of ASOS.com, says 2008 will see even more. The number of brands available on ASOS will increase from 255 in Autumn/Winter 2007 to around 600 by Autumn/Winter 2008, he says.

Our own label styles will also increase from 2,530 to around 5,000 over the same time period.

ASOS.com started life as As Seen On Screen eight years ago in June 2000. It was built on the idea of showing young shoppers how to emulate the style of celebrity magazine favourites such as Victoria Beckham, Coleen Rooney or Kate Moss at a fraction of the cost. Today you can pick up an ASOS Tiered Hem Prom Dress in the style of Victoria Beckham (pictured) for as little as 35. Alongside these own-brand items in the style of, you can also pick up a pair of dVb brand sunglasses, as designed and worn by the lady herself.

The award-winning site is one of the few where you can pick up an outfit for under 50, get your hands on unique, one-off pieces by up-and-coming designers and buy all the latest beauty products. In total, it offers over 10, 000 fashion products across womenswear, menswear, footwear, accessories, jewellery and beauty.

ASOS have 1.65 million registered users on the site and it attracts over 3.4 million visitors a month. It reaches its members through twice-weekly emails full of the latest trends and products (all of which are available to buy on the site, naturally.)

They also produce a monthly magazine which takes on a similar style to its glossy counterparts and is full of fashion and beauty news, information about ASOS and celebrity style secrets. It is now reaching an even wider audience in electronic format as an application on the social networking site, Facebook.

The most significant development for the website in 2008/9 will be the launch of ASOS Red.

This will be a branded clearance section for end-of-season and markdown stock. Initially this will consist of approximately 20 brands, expanding to around 50 brands within six months.

Mr Robertson says: We firmly believe that by applying the ASOS presentation techniques to this end-of-season stock, we will be able to enhance the image of the brands and the product and provide an overall better customer experience.

ASOS.coms target audience is quoted as internet savvy 18 to 34-year-olds but with a canny team selecting its wide-ranging products and an exciting year of developments ahead, you can pretty much guarantee its success will be anything but short-lived.

great company but with HUGE expectations in its share price ..... am currently short and intend to let it run

cynic
i looked at the chart just this morning and thought it looked toppy but as it is approaching potential support im not going to short just yet.
if i were already short however i too would be holding as i do like being already short approaching support and vice versa.
if it gives way im ok if not then i have room to manouvre to cover a bounce or a continuation of trend.
nice position to be in.
best regards
jkd

psychologically and nonsensically, it is difficult to make oneself short even if all logic dictates that one should .... and also short of both FTSE and Dow and intend to stay that way ..... given Ike, oiles will probably get (relatively) overbought, so another area to investigate

for ease of ref, see chart below ..... note how 50 dma has lent consistent support though, as i am short, that does not mean either that i shall now take my profit nor that i am suggesting to buy!

I think Dr. Elder would be closing the short now judging from his latest book, a bit of a channal surfer rather than break out bruiser. But in this market the floors are paper thin

confess i am slightly undecided so shall watch during the day ..... not sure what forward p/e is now showing, but certainly at around 400 it was at 50, which was ludicrous

ASC still doing the same old trick i.e. when it falls it ALWAYS seems to bounce back up and ALWAYS from a higher level than its previous low- like it!! Agree with cynic that PE is skyhigh so a say 15% trailing stop won't harm

took my modest profit a day or two ago