Received this reply to my E-Mail from ASDA.
Not telling me really anything worthwhile.
Whilst I did not expect any info that was not in the public domain, I was hoping for a hint of SEO (Obviously not by name) but by reference.
See reply below although not really worth reading.
Dear Mr ..........
Thank you for taking the time to contact us regarding recycling.
At ASDA, we take our environmental responsibilities very seriously. ASDA are
always looking at ways to minimise the amount of packaging around our own brand
products. Product packaging adds significantly to the overall cost of the
products that we sell to our customers, which is obviously something that we
want to avoid if we are to deliver Every Day Low Prices for our customers.
ASDA are working closely with the DEFRA funded Waste and Action Resource
Programme (WRAP) to identify opportunities to reduce product packaging.
Furthermore, we are committed to making customer recycling as easy as possible.
At present we facilitate front of store recycling through the provision of a
recycling centre at 95% of our stores. We also offer in-store recycling of
mobile phones, printer cartridges and single use disposable cameras. Last year
ASDA recycled 140,000 tonnes of cardboard (8% of the UK cardboard market) and
6,000 tonnes of plastic from waste arising at the back of our stores and we have
signed up to the Cauthold Agreement giving a commitment to make 'absolute'
reductions in own brand packaging by 2010.
We are always pleased to receive feedback from our customers and I am grateful
to you for taking the time to contact us.
I hope we can look forward to serving you at ASDA again soon and if I can help
any further, please let me know.
Yours Sincerely
Gemma Ramsden
ASDA Customer Relations
For those interested in what the Cauthold Agreement is try this link
http://www.defra.gov.uk/news/latest/2005/waste-0726.htm
Wish I hadn't have bothered.