ASOS have dropped quite significantly in the past week for no particular reason and I view this as the perfect opportunity to invest as I can see them bouncing right back up to the 5.50p mark in the next 2-3 weeks. STRONG BUY!!

Asos is the hottest retailer in a decidedly icy sector. Analysts expect much from the company, hence it trades on a multiple of 29 times earnings for the current year - far higher than high street retailers. Yesterday's trading statement, which showed an acceleration in already phenomenal sales growth, gives more ammunition to the bulls. There is little margin for error, especially in the face of the credit crunch. But given that Asos has no direct competitors its size, and internet shopping is forecast to boom, the stock looks set to get even hotter, writes the FT.

and of course it is not impossible that some predator will get greedy, but that is no reason to buy

Bought a few myself earlier cyners.

looking for a short term gain.

you aren't one of these bloody short term opportunists and speculators i hope - lol!

Looks good update to me and with a buoyant Christmas expected ahead I'm staying put. May be tempted to add at round these levels. As someone indicated earlier for a growth stock I don't consider it over priced.

sos celebrates most profitable day to date

Published: 02 October 2008 16:22
Last Updated: 02 October 2008 16:22
Reader Responses


Fashion e-tailer Asos enjoyed its most profitable day to date on Tuesday, in stark contrast to dire performances being reported by high street retailers.
Asos's record-beating one-day performance came in the wake of a stellar six months – sales leapt 104 per cent in the period to September 30.

Chief executive Nick Robertson said that Asos's success was due to a combination of factors. The e-tailer's young fashion customers are proving ready to spend in the downturn, and bad weather taking sales off the high street.

Robertson said: "Young fashion is more resilient and expectations that online will be 10 per cent of fashion sales in the next two to three years is benefiting us."

He emphasised that no retailer can be totally immune to the downturn, but said that "all things being equal", Asos expects a very strong Christmas.

Robertson also said that more retailers were poised to start selling on Asos's site as they realised they could do so without cannibalisation.

The e-tailer had 3.9 million unique users in September and registered users now number 1.83 million.

SELL Asos...it is going downhill quickly...290p now

sp totally clattered ..... confess i did not have the balls to short them the other day ..... silly really; psychologicallyt much harder to short than to go long

wow...260p now...real fast drop.

has been as low as 251 this morning

236 now...ASOS is crashing surprisingly.

hlyeo there is a institutional distressed seller in need of cash forcing the price down see todays rns re d/bank.

deutsche bank has been under presure and offloading shares in all sorts of companies for months, though of course Germany does not have a banking crisis - much! ..... just like neither France nor Germany had BSE

quite extraordinary ..... only down 3p despite the bloodbath

Will be interesting to see where this now goes.
Would expect 1st quarter results 2009 to be down. Just a question of how much.

quite amazing .... have just noted sp +18 at 263 = +7% in a day of total blood and gore

Cynic- seem to recall that on Nov1 some further data will be announced- may be someone in the know?

they saved some of my bacon at least today

"We will provide a further trading update with the interim results, for the six months ended 30 September 2008, to be released on 17 November 2008"