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driver's research page link
http://www.moneyam.com/InvestorsRoom/posts.php?tid=7681#lastread
website link
http://www.stanelco.co.uk/index.htm

does anyone have a good valid explanation why after the asda deal the price has dropped instead of rising, i'm a bit baffled as to what is going on considering that a new contract usually means a rise in the sp??????

cashcaptain - A temporary bit of profit taking, whenever a share rises relatively quickly over a short period of time the folks who adhere to "you never go broke taking a profit" and the "buy rumour, sell results" principles take their profits . Then what follows is massive buying support from the crowd (who really make the big money) who follow the "let your winners run" and "add to winning positions" principles.

Technical analysis thanks to soul train on advfn:

"At the moment a tight Box is being formed with the price trading sideways between your double-top and the previous double-bottom.
This Box is the most reliable of the Continuation patterns and will almost inevitably result in the continuation of the uptrend as soon as this profit taking consolidation period has ended.

Watch for breakout. It will be profound."

cheers! hope ur right on this one!!

cashcaptain, my opinion is that the rise was prior to the announcement. its a good deal for seo but i feel asda called most of the shots during negotiations. asda have got exclusivity AND a discount! the upside to this is , that asda are keen on the technology and see other uses apart from tray lidding, (evo's note mentions bags of frozen chips. i feel that if this is possible then bags of frozen anything are possible ). BUT as we have seen from seo before, they are quite prepared to lose a battle or two as long as they win the war. i think the price will settle a while at current levels until more news is announced. there will be some profit taking but, when you consider the long term future of seo , any dips might be a good buying opportunity, as di and og say.

Looks as though the buyers are back in town, there should be no holding back for SEO from now...

OG, Do you think 16.5p-ish is the lowest we'll see then?

Looks suspiciously like that to me given the TA, and the fact that the drop was after GOOD NEWS so it was pure profit taking.

TA?

Technical analysis - see my earlier post.

Ta (that's short 4 "thanx!").

evening. sells out numbering buys but price held up well.

I was going to generate a new post but thought it best not to start a potential splinter post. So here I have a question for all holders and analysts - the answers of which may benefit us all in deciding what our next moves should be....... What does each of you target as realistic sp's for our beloved company in --
1 week
1 month
3 months
1 year
and beyond.......?

Do we sell soon? Do we hold and wait? or Do we hold and top up and wait and for how long? Any supporting footnotes alongside forecasts also appreciated!

Kus.

OK - here goes . . .

1 week - 18p
1 month - 20p
3 months - 30p
1 year - 50p
and beyond - 1.00 - 5.00

Whether to buy, hold or sell depends on many individual circumstances.

I have no current plan to sell below 30p.

SEO being my largest holding and having no spare funds, I cannot buy more, so I am holding. When the 30p level is reached I may well take out my original investment leaving the rest to ride for free - exact timing and level depending on the market momentum nearer the time.

If I had, say, 25% of my portfolio uninvested and in cash currently, I would allocated some of this to more SEO at today's prices.

All or any of the above may change in the light of future news from the shop floor or the accountant's office, good or bad.

Ultimately DYOR and MUYOM, but consider the robust performance of this share relative to the red glow suffusing the entire small caps market over the last week.

Good luck
SD

150p within two years I have always maintained that, it may be more
150 in 40years but it wont matter because I won't be here.
Im with you stockdog on your last assumption.

Agree with stockdog, 16.5p has been the resistance level for weeks and only a break below would be worrying!! Not really unless you only bought in the teens.
Any break back to 15p or lower and stock up folks, I agree with SD on sp movement although I think 50p during this year with major push on again towards a quid about this time next year when the market might really wake up to the earnings growth potential.

Considering the bloodbath out there ,the drop in the sp was not too bad,although horrible for people like me who bought on the recent good news.
I really must stop worrying about a penny here a penny there and stop being so obsessive about this share.The potential is enormous,I must put my timeframe forward and keep the faith.Really,I should'nt look at this for years!!As it is,while we wait out our year I should trade in and out and then.....once this trial period is over we will see the sp rise and rise.
IGF
Ethel

Out of action all day and logging in late to see red right down my portfolio plus watchlist - ugh! SEO is in fact better than the mean drop!

og: I liked the TA post including the argument that the bulls will win out. Should be good buying around 16.5p - the reason is not that this is a sort of intrinsic minimum value for SEO but rather that many traders are TAs, know the theory and this tells them to buy at the support level. Could it go lower than 16.5p as Markus asks? Probably unlikely - unless there is the drag from a dropping market and buyers are staying away across the board. Assume the buyers hold sway and the price moves to challenge the resistance level at 18p/18.25p. Sellers come back in and may cause another oscillation. Alternatively, the buyers are made of sterner stuff and this time, or next time, or the time after, through the resistance level the sp goes. Momentum carries the sp to a new level only really determined when momentum slows. Hope that little chat helps. Note that there is nothing magical about the chart, its primarily that investors, quite a lot of them, make decisions by the charts so that the theory is self-fulfilling.

Markus question re where the sp might go. I have made an argument on fundamentals previously that I will not repeat. But that was to determine a baseline scenario. There are no doubt factors that will effect performance that no one knows. Whilst I accept that it is reasonable to have a target sp, and EVO's figure of 30p seems reasonable (timing bos?), that doesn't mean I plan to sell at 30p. When the sp gets to 30p or appraoches it, I will weigh the situation - personally, I will sell a whack approaching that amount for my extension - but the people who make the greatest killing on SEO, and this is the important point, will be those who RUN THEIR PROFITS as andysmith will, for one (plus di, bos and other insightful people).

bos: wasn't successful in registering for EVO. You refer to pricing arrangement being favourable to ASDA - could you report, previously, what was said about pricing? But I do suggest that this ASDA deal, almost regardless of the pricing, is beyond SEOs fondest dreams 12 months ago. Whatever the numbers, the deal will revise up their forecasts of penetration of the market and therefore revenue and profits. We have been discussing TA and I accept its importance. But the value of SEO in one years time or two years time (or even 40) will depend on the fundamentals, not current TA, and that means the revenue, pbt and pe forward profile. The fact that SEOs price has not moved forward is primarily a measure of the disdain, or inadequacy, of the market to properly explore such fundamentals. I hope and pray that Shares will do a decent job tomorrow!

Eric

Eric, Noticed that the DOW and NASDAQ both rose significantly after our own Closing Bell sounded. So maybe this'll be the jault which the FTSE needs to kick start again? - across the board, I mean......

Eric...I agree with all the figures above and my own stragegy is to hold for the long term now. I took profits earlier and I am on a completely free ride to the stars so I am quite happy just to hold to see how many more times I can double my money over the next few years.:-)
Di

We assume you're riding on a tray lid, not a broomstick. But with your canny knack of getting in early and selling out high, only to reinvest lower down, I do wonder sometimes!
SD