ASOS have dropped quite significantly in the past week for no particular reason and I view this as the perfect opportunity to invest as I can see them bouncing right back up to the 5.50p mark in the next 2-3 weeks. STRONG BUY!!

RNS Number : 1655R
ASOS PLC
27 April 2009




ASOS PLC

FOR RELEASE

7.00am

27 April 2009




ASOS plc

('ASOS')

('a leading internet based fashion retailer')




Pre close trading update for the year ended 31 March 2009




Sales for the 12 months to 31 March 2009 up 104% to 165m

Profit before tax expected to be slightly ahead of market expectations

Sales for the 4 weeks to 24 April 2009 up 80% year on year

Looking forward to another year of strong growth




Nick Robertson, Chief Executive, made the following comments.




'I am pleased to report another excellent year for ASOS. Sales increased 104% to 165m and we expect our profit before tax to be slightly ahead of market expectations. The business remains debt free, and as at 31 March 2009 had 13.6m of cash.




Current trading remains buoyant with sales for the 4 weeks to 24th April 2009 up 80% year on year. We are not immune to the prevailing economic conditions, however, as widely reported, younger fashion is proving more resilient, internet shopping continues to gain in popularity and our international sales are being bolstered by the weak pound. International sales for the 4 weeks to 24th April are up 173% year on year.

In February we launched both Little ASOS, a branded kids wear offer and Designers at ASOS, a premium and luxury branded offer. Little ASOS will be supported by an own label range from September 2009.




In addition, a number of new brands have been signed for Summer 2009 including Mango, Hackett, Gant and Mini Boden.




ASOS life, our own community platform, is currently in beta testing and will launch in May 2009.




We remain committed to becoming the market leader in online fashion in the UK and will continue to invest in the business accordingly. Whilst we are being more conservative in our planning for 2009 / 2010, we believe the outlook is still very positive, and we look forward to another year of strong growth.'




Preliminary results




ASOS will announce its preliminary results for the year ended 31 March 2009 on 29 June 2009 when it will provide a full overview and update on the business.

What wonderful news for a wet Monday morning, hang on for the ride folks !!!!

big time!..nice coffee ready

Coffee with custard creams today, Wonder if Cynics shorting these again lol.

maybe stays on the edge of the cliff ready to shorthimself:)))

Balerboy ..... report to my study after school please!

I'm not that sort of a boy :)))))

have i asked you to take your trousers down - yet?

trousers from asos ? :))

Independent tips....Asos

Our view: Buy

Share price: 379.25p (+14.25p)

"How do you apply a price-earnings ratio to a company that grows at 100 per cent?" asks Nick Robertson, the chief executive of the online fashion retailer Asos. It is a fair question to answer the charge that, despite very good figures, the shares trade at a significant premium to the group's peer group on a price-earnings (p/e) basis. And regardless of any spanners thrown into the works by the analysts, investors would be mad to ignore one of the country's most successful retailers over the past 12 months.

The company issued its pre-close trading statement yesterday saying that annual sales to the end of March were up 104 per cent. International sales, which make up 25 per cent of the total and are an increasingly important part of the group's growth strategy, were up a remarkable 200 per cent.

Mr Robertson churns out the same old adage about not being immune from the economic mess that many retailers have found themselves in over the last few months. We think this is nonsense, and in the same way that it is rather ridiculous to apply a p/e valuation to a company like Asos, so it is to say that the recession is causing problems.

The shares have had a good run, up a third in the last quarter, and while a number of analysts are starting to check their targets, we still think there is room for growth. The group has signed a number of deals with brands such as Mango and Hackett for this summer, and the international expansion continues apace. Mr Robertson says that the online book giant Amazon has more than 50 per cent of its sales outside the US, and while we are not convinced that Asos will reach the dizzying heights scaled by Amazon we do think investors should dash to buy the stock.

this is good one. thanks woodie

Preparing my short,hopefully double top from 400 in time for the next big drop

this would be time for traders..

Seeing as we hit 4.20ish last time, I would have thought it might go further.... maybe 4.30-50. Any thoughts?

I gather double tops don't always reach the original peak, all depends on momentum, marketmakers and the orbit of Uranus!

sitting mine on a chair having lunch at mo lol

got too greedy with ASOS this morning as could have topped up at 375.5, but declined ...... however, good to see sp chugging north again

ASOS wins Growth Company award

Article Date: Apr 28 2009

Online fashion retailer ASOS was named AIM Company of the Year for 2009 at yesterday evenings Growth Company Awards presentation.

The Grocers Hall in the City of London provided the backdrop for the ninth annual Growth Company Awards, organised by Growth Company Investor and sponsored by financial and legal document specialist Millnet and others. AIM-quoted ASOS, which sells celebrity-inspired and other fashion items, had only hours beforehand indicated that profits for the year to last March would slightly exceed analysts forecasts of 13.8 million pre-tax.

That is almost double the previous years 7.3 million, helped by a weak pound and the trend towards internet shopping

what happens to sp in the immedaite future is in the lap of the gods ..... all time high is 415 which is being fast approached which it hit but once and then fell away ..... IF the markets stay firm, then this level might well be breached without problem, but ......

LET'S PLAY........ Double yourrrrrrr Money...................................:)))))