ASOS have dropped quite significantly in the past week for no particular reason and I view this as the perfect opportunity to invest as I can see them bouncing right back up to the 5.50p mark in the next 2-3 weeks. STRONG BUY!!

Balerboy ..... report to my study after school please!

I'm not that sort of a boy :)))))

have i asked you to take your trousers down - yet?

trousers from asos ? :))

Independent tips....Asos

Our view: Buy

Share price: 379.25p (+14.25p)

"How do you apply a price-earnings ratio to a company that grows at 100 per cent?" asks Nick Robertson, the chief executive of the online fashion retailer Asos. It is a fair question to answer the charge that, despite very good figures, the shares trade at a significant premium to the group's peer group on a price-earnings (p/e) basis. And regardless of any spanners thrown into the works by the analysts, investors would be mad to ignore one of the country's most successful retailers over the past 12 months.

The company issued its pre-close trading statement yesterday saying that annual sales to the end of March were up 104 per cent. International sales, which make up 25 per cent of the total and are an increasingly important part of the group's growth strategy, were up a remarkable 200 per cent.

Mr Robertson churns out the same old adage about not being immune from the economic mess that many retailers have found themselves in over the last few months. We think this is nonsense, and in the same way that it is rather ridiculous to apply a p/e valuation to a company like Asos, so it is to say that the recession is causing problems.

The shares have had a good run, up a third in the last quarter, and while a number of analysts are starting to check their targets, we still think there is room for growth. The group has signed a number of deals with brands such as Mango and Hackett for this summer, and the international expansion continues apace. Mr Robertson says that the online book giant Amazon has more than 50 per cent of its sales outside the US, and while we are not convinced that Asos will reach the dizzying heights scaled by Amazon we do think investors should dash to buy the stock.

this is good one. thanks woodie

Preparing my short,hopefully double top from 400 in time for the next big drop

this would be time for traders..

Seeing as we hit 4.20ish last time, I would have thought it might go further.... maybe 4.30-50. Any thoughts?

I gather double tops don't always reach the original peak, all depends on momentum, marketmakers and the orbit of Uranus!

sitting mine on a chair having lunch at mo lol

got too greedy with ASOS this morning as could have topped up at 375.5, but declined ...... however, good to see sp chugging north again

ASOS wins Growth Company award

Article Date: Apr 28 2009

Online fashion retailer ASOS was named AIM Company of the Year for 2009 at yesterday evenings Growth Company Awards presentation.

The Grocers Hall in the City of London provided the backdrop for the ninth annual Growth Company Awards, organised by Growth Company Investor and sponsored by financial and legal document specialist Millnet and others. AIM-quoted ASOS, which sells celebrity-inspired and other fashion items, had only hours beforehand indicated that profits for the year to last March would slightly exceed analysts forecasts of 13.8 million pre-tax.

That is almost double the previous years 7.3 million, helped by a weak pound and the trend towards internet shopping

what happens to sp in the immedaite future is in the lap of the gods ..... all time high is 415 which is being fast approached which it hit but once and then fell away ..... IF the markets stay firm, then this level might well be breached without problem, but ......

LET'S PLAY........ Double yourrrrrrr Money...................................:)))))

with your money and not mine now ..... have banked my profits at 400, which is good enough for me ..... i'll now sit and watch with a view to prob buying back in at some point ..... my view was that on balance, 410/415 would prove to be a significant hurdle

now question is how far it drop down , any ideas?

With the small volume's at the mo I think it's going to hang around the same level.

sp is flitting about and am very happy to have banked my profit ..... however, shall keep on my watchlist and may well buy back in in due course

Gap to debut online via Asos

29 April, 2009 | By Jessica Price Brown

Gap will make its online debut in the UK via young fashion website Asos this august.

Asos confirmed that it would carry Gap womenswear, menswear, kidswear and babywear as well as a range of accessories from this autumn. The offer will be expanded further in the crucial run up to Christmas.

This is a natural extension for the Gap brand in the UK, which builds upon the growth of our online division in the US and the strong customer response to Gap brand product in Europe recently.

Stephen Sunnucks, president of Europe and international strategic alliances, Gap

Gap president of Europe and international strategic alliances said: This is a natural extension for the Gap brand in the UK, which builds upon the growth of our online division in the US and the strong customer response to Gap brand product in Europe recently.

Asos chief executive Nick Robertson added: Choice is the key to the Asos proposition and we are delighted to welcome Gap on board to further enhance the strength of our branded offering.

Asos sells more than 800 brands via its website. It recently signed Mango, Hackett, Gant and Mini Boden, which will also launch on its site this summer.

Earlier this week Asos reported that sales rose 104% to 165 million and profits beat expectations for the year ended March 31.