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Shares Magazine revamp - Any thoughts?     

Andy - 21 Apr 2008 00:36

Shares Magazine was totally revamped this week.

Out has gone the tabloidy style, and aticles on small caps, in has come long articles by market 'experts' and large cap reporting.

The Prospector has been axed.

I am disppointed with the changes, and wondered if anyone else here subscribed or bought Shares, and had a view they wold like to share?

Andy - 21 Apr 2008 21:38 - 25 of 184

spitfire43,

I think it's too late, they have made the change in an effort to move upmarket and grab some of the IC's readers IMO, so the old Shares Magazine is now history.

I think that policy will fail, and they will certainly lose some readers from the existing subscribers, leaving them with lower circulation, IMO.

kimoldfield - 22 Apr 2008 10:55 - 26 of 184

In my opinion the new content should have been an addition to the old Shares, not a substitution. I hate the Company index and hope to see this changed immediately, back to it's old format, but it is ok at the back of the mag. Never have liked a grey background for printing on - doesn't work!

spitfire43 - 22 Apr 2008 18:58 - 27 of 184

Just read this weeks edition, it didn't take very long. I had thought the magazine was becoming contents poorer recently, but this new format is awful. No results section, no trading section, not many imputs/views from the from magazine. They just seem to re-write views from city analysts. It used to be 80 pages of content, now it is down to 60, WHAT A WASTE OF SPACE.

I have 4 month's to run on my subscription, unless they improve the content I will be subscribing elsewhere.

argos7 - 22 Apr 2008 19:45 - 28 of 184

agree with everything written to make a change in format without even mentioning it in previous issues is poor customer service, I will be cancelling my direct debit straight away!

HARRYCAT - 22 Apr 2008 22:02 - 29 of 184

Personally I also agree that it's a shame the format has changed & become more like the competitor mags on the market, but I doubt that SHARES have gone in to this without doing some market research, so I imagine they realise that they are going to lose some readers, but gain others. It's all about market share, so presumably they are hoping that there is going to be a net gain in readers.

Andy - 23 Apr 2008 08:38 - 30 of 184

Harrycat,

Clearly so, but with the Investors Chronicle and Economist having loyal readerships, I think they have taken a big gamble.

If you changed the content of the Sun newspaper to that of The Telegraph, I think circulation would decline quickly, and they are risking the same thing here.

Comparing last week's IC to Shares, the IC wins for me.

Stegrego - 23 Apr 2008 12:30 - 31 of 184

Im a subscriber but wont be for long if this format persists.

Utter garbage

spitfire43 - 24 Apr 2008 07:36 - 32 of 184

Just flicked through the mag online, what a shame they haven't listened. Investers Chronicle must be thinking christmas has come early.

If they were listed companies the analysts that Shares love to quote would be advising of shorting shares all the way down, and go long on IC.

2517GEORGE - 24 Apr 2008 07:40 - 33 of 184

spitfire43--------Whilst we are all disappointed with the new format, it will take time to change it back, IF they are going to.

WOODIE - 24 Apr 2008 07:41 - 34 of 184

spitfire looked online earlier,read the letters page at the back,they will listen to feedback.

halifax - 24 Apr 2008 09:14 - 35 of 184

What is the connection between Shares magazine and Moneyam? Who owns what?

WOODIE - 24 Apr 2008 09:38 - 36 of 184

halifax there are both part of msm magazines ltd

halifax - 24 Apr 2008 09:43 - 37 of 184

So do you think Moneyam might be re-vamped sometime soon?

WOODIE - 24 Apr 2008 09:52 - 38 of 184

nice one, it could happen only time will tell,but i dont think so.

cynic - 24 Apr 2008 09:55 - 39 of 184

no need to write a letter .... i would be extremenly surprised if the management do not read this thread too .... if they don't, they should be shot as indeed they should be if they do not respond and take action

halifax - 24 Apr 2008 10:04 - 40 of 184

The cost of producing Shares mag. should be greatly reduced since the bland format was introduced.

Bullshare - 24 Apr 2008 10:06 - 41 of 184

Editor replies:This transformation was always likely to generate a healthy response from readers and we have received several emails and letters commenting on the changes to Shares I would have expected nothing less. I would like to reassure readers that while the changes we have implemented to date are dramatic, the look and feel of Shares remains an ongoing and evolutionary process.

I hope that in this, the second issue of the new look Shares, you will note several adjustments that will address many of the issues that you, and other readers,
have mentioned proof that we are listening to your feedback. Other modifications will also be will also be brought in over the next few weeks. Please keep your
feedback coming in on this continuing process.

evilratboy - 24 Apr 2008 10:14 - 42 of 184

What a disappointing new format !!!. It was only a few months ago, readers were praising the magazine for all the great new look colour photos. The magazine looked great. So,what do they do, rip it all out !!!! I am so annoyed by this.

I also wrote an email to the editor last week after looking through the new format magazine. I have been a subscriber for years and the new format is terrible.

Out with the short and snappy articles and in with the long winded articles. It used to be a fun and "light" magazine to read or browse through. Now its very difficult to read and its turning into a boring investor magazine.

For me, what separated the IC and Shares magazine was the bright and snappy format of Shares magazine.

I see todays magazine format is just as bad as last week, despite the editor saying some things have been changed and the magazine is evolving.

Well, for me, it has 1 more week to "evolve" back to a decent format, or my subscription is canceled and I move to another magazine.

halifax - 24 Apr 2008 10:14 - 43 of 184

Why waste time just return to the old format and improve the journaists research.

WOODIE - 24 Apr 2008 10:15 - 44 of 184

thanks bullshare i did not know how to copy the above from the online version.
we will wait to see what modifications will take place this weeks issue has not arrived so unable to see the changes from last week.
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