ASOS have dropped quite significantly in the past week for no particular reason and I view this as the perfect opportunity to invest as I can see them bouncing right back up to the 5.50p mark in the next 2-3 weeks. STRONG BUY!!

ASOS wins Growth Company award

Article Date: Apr 28 2009

Online fashion retailer ASOS was named AIM Company of the Year for 2009 at yesterday evenings Growth Company Awards presentation.

The Grocers Hall in the City of London provided the backdrop for the ninth annual Growth Company Awards, organised by Growth Company Investor and sponsored by financial and legal document specialist Millnet and others. AIM-quoted ASOS, which sells celebrity-inspired and other fashion items, had only hours beforehand indicated that profits for the year to last March would slightly exceed analysts forecasts of 13.8 million pre-tax.

That is almost double the previous years 7.3 million, helped by a weak pound and the trend towards internet shopping

what happens to sp in the immedaite future is in the lap of the gods ..... all time high is 415 which is being fast approached which it hit but once and then fell away ..... IF the markets stay firm, then this level might well be breached without problem, but ......

LET'S PLAY........ Double yourrrrrrr Money...................................:)))))

with your money and not mine now ..... have banked my profits at 400, which is good enough for me ..... i'll now sit and watch with a view to prob buying back in at some point ..... my view was that on balance, 410/415 would prove to be a significant hurdle

now question is how far it drop down , any ideas?

With the small volume's at the mo I think it's going to hang around the same level.

sp is flitting about and am very happy to have banked my profit ..... however, shall keep on my watchlist and may well buy back in in due course

Gap to debut online via Asos

29 April, 2009 | By Jessica Price Brown

Gap will make its online debut in the UK via young fashion website Asos this august.

Asos confirmed that it would carry Gap womenswear, menswear, kidswear and babywear as well as a range of accessories from this autumn. The offer will be expanded further in the crucial run up to Christmas.

This is a natural extension for the Gap brand in the UK, which builds upon the growth of our online division in the US and the strong customer response to Gap brand product in Europe recently.

Stephen Sunnucks, president of Europe and international strategic alliances, Gap

Gap president of Europe and international strategic alliances said: This is a natural extension for the Gap brand in the UK, which builds upon the growth of our online division in the US and the strong customer response to Gap brand product in Europe recently.

Asos chief executive Nick Robertson added: Choice is the key to the Asos proposition and we are delighted to welcome Gap on board to further enhance the strength of our branded offering.

Asos sells more than 800 brands via its website. It recently signed Mango, Hackett, Gant and Mini Boden, which will also launch on its site this summer.

Earlier this week Asos reported that sales rose 104% to 165 million and profits beat expectations for the year ended March 31.

Not gone short yet, markets quite bullish so far today with Deustche better than expected(obviously with Enron accounting in play) and Asia rising for first time this week Daily RSI over 80!

Indicators would seem to point to a fall fairly soon. Both RSI and MACD are pretty much overbought, but then indicators can remain so for some time. Personally, I think there may be some mileage in a short from 400p or thereabouts but with a stop above the all time high. ASOS has always had a habit of defying the markets. I would expect a small downward correction for the SP to 'cool off' a little before continuing the upward trend. AIMHO of course.

pth

how small downward correction would you expect ptholden ?

Assuming the uptrend continues, 350p or thereabouts. Of course the TA picture changes on a daily basis, so difficult to be too prescriptive. I certainly wouldn't short longer term on the current chart or on their fundamentals, which seem pretty solid with year on year growth. My comment was purely a trading strategy as opposed to an investment strategy.

pth

so ,if 350p or so , that would be bloody good, cause that would be bloody cheap for that good bussiness, good for stockpile more and more :)) i would say.

well, even 400p is still cheap, have to say :))

If this one goes back to 350 i'll kiss cynic's.............

no need, and that wasn't my prediction either ...... actually, would not be surprised to see sp back to those sort of levels, and that may indeed be a buying opportunity

but that low just for a moment , i think we'll see more than 500p before santa.anyone see 600p ?

not even one ?:)) come on :))

lol, Tomasz I think it will hold around these levels for the summer, so not really worth getting out or an opportunity to top up. It climbed on trading statement around September, then we had to wait till after Christmas, so 5.50 next March. How does that sound. :))

just watch the present level .... if it can break through old all time high, then sp could whizz