For Immediate Release
7 March 2014

boohoo.com plc
("boohoo" or the "Company")

Announcement of Placing details and Admission to AIM

Successful Placing to raise £300 million
Market capitalisation of £560 million at Placing Price
Trading starts 14 March 2014 on AIM

boohoo, one of the UK's largest pure-play online, own brand fashion retailers, today announces the successful pricing of its initial public offering ("the IPO") and the placing ("the Placing") of 600 million ordinary shares at 50p per share. It is expected that dealings will commence on AIM at 8.00 a.m. on 14 March 2014.

The Company designs, sources, markets and sells the latest on-trend fashions through the www.boohoo.com website to a core market of 16-24 year old consumers. boohoo is a well-established brand in the UK, Ireland and Australia and currently sells its products into over 100 countries.

boohoo is raising gross proceeds of approximately £300 million, £50 million of which will be used to accelerate its expansion and enhance its working capital base. A proportion of the money raised will be used as part of a multi-stage development plan to grow the Company's distribution facilities and repay the outstanding mortgage on its Burnley warehouse, in addition to funding the infrastructure and IT systems to support future international growth. Approximately £240 million will be used to repay the Convertible Loan notes held by the Company's existing shareholders. Following Admission the Board and the Kamani family will hold approximately 44% of the Company's enlarged share capital. On Admission, the Company is expected to have net cash of approximately £50 million.

The Company is expected to join AIM on 14 March 2014 with a market capitalisation at the Placing Price of approximately £560 million.

The Ordinary Shares will trade under the ticker "BOO" and the ISIN number is: JE00BG6L7297. Zeus Capital is acting as NOMAD and Sole Broker to the Company.

Company highlights

· A strong brand identity and competitive position
o Founded in 2006, boohoo has grown rapidly, developing a brand identity and an international online proposition, and now has over 2.3 million active customers, with approximately 140,000 new customers registering on the website per month
o High fashion, high quality and low price products
o Limited number of direct competitors, focused on a similar age group and price point

· Agile supply chain facilitated by a unique 'Trial and Repeat' model
o Trends transferred from catwalk to closet in as little as six weeks
o Low stock cover of just seven to eight weeks

· A successful track record of revenue generation and profit growth
o For the ten months to December 2013, sales increased by 70% to £91.9m and adjusted EBITDA grew 188% to £10.1m (versus £54.1m and £3.5m respectively for the same period in the prior year)
o Exclusively own brand offering, generating gross margins of over 60 per cent

· A highly experienced management team
o Founded by Joint Chief Executives, Mahmud Kamani and Carol Kane, who together have a long history of supplying fashionable clothing, accessories and shoes to high street retailers

· Demonstrated international growth
o Currently operates an English language website for all sales in the UK and globally and a local French language website launched in October 2013
o 37% of sales were international for the ten months to December 2013, growing from £18m to £34m

· A compelling growth market
o The global apparel retail market has grown at an average annual growth rate of 2.8% per annum since 2008 and is expected to be worth £987 billion by 2017. Online retail sales are forecast to take 23.5% of total fashion retail sales by 2016 in the UK
o Expansion of the current product range, will allow boohoo to broaden its appeal, supported by engagement through interactive content and marketing
o The Directors believe that boohoo's exciting growth prospects are underpinned by forecast growth in both the domestic and international online fashion retail markets, the Company's highly efficient sourcing model and a robust infrastructure development plan

Commenting on the announcement, Mahmud Kamani, Joint Chief Executive of boohoo, said:

"We are delighted to announce that our initial public offering has been successful. The placing and Admission to AIM marks a significant step for boohoo as we invest in this exciting growth opportunity underpinned by the rapidly growing online retail market.

We would like to welcome our new shareholders to the Company and look forward to continuing to develop our business providing market leading customer service for on-trend, value led fashion clothing and accessories as a publicly quoted company."

Carol Kane, Joint Chief Executive of boohoo, said:

"boohoo is a lifestyle driven, online destination and the 'go to' for the latest fashion trends at affordable prices. We are confident that our competitive position and growing customer base means that we are well placed to capitalise on the fast growing online fashion retail market. Our success to date, coupled with our exciting expansion plans, makes this an ideal time to bring the Company to AIM."




Enquiries:

boohoo.com plc
Mahmud Kamani, Joint Chief Executive
Carol Kane, Joint Chief Executive
Neil Catto, Chief Financial Officer

c/o Buchanan +44 (0)20 7466 5000
Buchanan - Financial PR adviser
Richard Oldworth
Helen Chan
Gabriella Clinkard

Oh christmas is coming early........ 171.5p

Looks like my 180p is coming. .......

Liberum Capital today reaffirms its hold investment rating on Boohoo.com Plc (LON:BOO) and raised its price target to 185p (from 150p).

They're a bit slow...... I said 180p weeks ago. Wonder what the coming results will do.

And 180.50p boom.

187.5p and counting. .... could have a £2 share soon.

Well done Bb. :-))

Results tomorrow. I wonder if it's a case of 'buy the expectation, sell the news'?

Normally I'd agree harry but have been burnt on past sells, so am sticking with what I've got and top up if
It drops sufficient.

Yes, I am hanging on to my stock also. Will be interesting to see if anything can stop the relentless march upwards. I hope there isn't, but nothing goes up forever.....sadly!

Don.t know if you saw this Baler and Harry.


Online fashion store Boohoo poised to reveal profit surge as sales leap to £300m
The group is worth over £2billion, thanks to strong sales and profit figures
In the last year, the online retailer's share price has tripled to 179p a share 
By Neil Craven for The Mail on Sunday
Published: 21:57, 22 April 2017 | Updated: 23:54, 22 April 2017



Online fashion store Boohoo is poised to reveal a profit surge this week as it confirms annual sales have leaped to almost £300million.
The stock market value of the internet shop has now soared far above that of many bricks-and-mortar rivals.
The company’s share price has tripled in the past year, meaning the business is now worth more than £2billion

Fashion forward: Online fashion store Boohoo is poised to reveal a profit surge this week
That pushes its value to above that of billionaire Mike Ashley’s Sports Direct, which is worth £1.7billion. Boohoo is worth three times the value of department store Debenhams.
The meteoric rise of Boohoo has been one of the few bright spots among listed retailers over the past year. 

Analysts expect the company to say profit in the year to the end of February almost doubled to about £30million while sales rose by 50 per cent.
Stockbroker Peel Hunt expects further profit upgrades because of growing momentum at the company’s US division.
The shares have risen from 47.5p one year ago to 179p on Friday.

Cheers dc. Not long to go now, so all should be revealed.

Not in this one Harry, got inpatient and I sold. All the best. :-))

so no BOO (boo hoo!) or FEVR (mop the brow)

what gems do you hold? :-)

HCM,NICL,CLIN,BREE,NMC,GVC,NKTN,AVAP,GAW,BOTB, ACSO,DCC,KWS,DTY,PVG and on and on.

far too big a portfolio for me to follow :-)

i don't even recognise most of those, but that may be no bad thing

Interesting mix dc. Some of those are slow burners. What made you dump BOO? Trend has been pretty steadily up for quite a while now.

Harry, Boo I only invested for a short time and was happy to make a fair return. Vet practices have been very good ie CVSG and now back in PVG for a hopeful rise. Been trading a lot of shares on the rises and falls . Some of the above have gone up 4/5 times initial investment over the last 4/5 years. Bit naughty - I did not really research BOO. :-)) Best ever two shares FEVR and WAND.

StockMarketWire.com
Online fashion group boohoo.com's revenues rose by 51% to £294.6m in the year to the end of February.

Operating profits were up 101% at £30.3m and pre-tax profits were 97% higher at £30.9m.

Joint chief executives Mahmud Kamani and Carol Kane said: "It has been a momentous year for us, with strong results and the acquisitions of PrettyLittleThing on 3 January 2017 and the Nasty Gal brand on 28 February 2017.

"Both brands have huge potential and the acquisitions represent a step change in the size, structure and operation of the group.

"We are confident that our expertise combined with the strength and following of our new complementary brands will greatly enhance the group's future growth and profitability.

"The boohoo brand has achieved outstanding revenue growth and increased profitability margins during the year.

"We continued to grow strongly in the UK, our largest market, whilst international growth exceeded our expectations, particularly in the USA.

"Our customer proposition is proving consistently appealing.

"PrettyLittleThing showed strong revenue growth in two months' of profitable trading since acquisition.

"This year has also seen some major capital and infrastructure expenditure.

"We invested in a large warehouse extension and additional office space to provide for our planned further growth and we have secured planning permission for the next stage of the warehouse expansion.

"We have also invested in a new website platform for boohoo, which has brought many improvements, including website flexibility and response times.

"Trading in the first few weeks of the 2018 financial year has made a promising start and we are excited about the prospects of our development into a multi-branded business.

"We expect group revenue growth approaching 50% over 2017, which includes growth from the recent acquisitions, and a group EBITDA margin of approximately 10%."

Great result. .....onwards and upwards.