ASOS have dropped quite significantly in the past week for no particular reason and I view this as the perfect opportunity to invest as I can see them bouncing right back up to the 5.50p mark in the next 2-3 weeks. STRONG BUY!!

never confuse profit and turnover .... it's the former that is the interesting bit which, de facto, would take into account any returns

tomasz - you're gibbering!

cynic not if returns go back into stock.

(a) of course they do and (b) it then reduces your profit

does M&S (or any other retailer) show their % returns?
i doubt it very much indeed

cynic ASOS is a mail order business not a high street retailer, returns are likely to be much higher as a percentage of sales than a retailer like M&S.

so what?
your point is?

As the recession continues how much of their stock will become dead? Don't forget this is a very short term fashiom business.

the question remains, "So what is your point?"
what you say is true, but that is so in any retail (or wholesale) fashion biz

cynic eventually the numbers will speak for themselves. We are a little surprised that they have not been taken out by one of the larger players if their business model is so unique.

be as surprised as you like .... as with most things in life, there are many reasons for NOT doing something, when the correct decision is actually to take the plunge .... however, that bit cannot be proved until after the event

cynic can the market rating continue to be so high in relation to other "mail order type high fashion" competitors?

imo, yes .... you cannot compare them with the likes of Littlewoods .... that does not mean they are failsafe either, but merely that they have a completely innovative approach and niche that seems to have pressed the right buttons

recovering today, onward and upward...

still i got my 550p, it'll get up there ,sooner or later, balerboy..::))

This company has got "moucho Marrackars" (like cynics) :))) my purchase looks ok at 3.39p

I bet RF is glad he didn't short this beauty..:))

watching recent cynic's conversation with fellow halfax about asos, i see a huge improovement in thinking , more positive ,healthy, even bigger than sp improovment today.. but still he remind me a market's amnesia ,next kbc peel hunt...))

ptholden you looks a technical teory man for me, so what your view on this : if going up quick then going down slowly , and now going down quick will go up slowly?

silence says more than anything..:))

ASOS makes fashion history today!
Print Share Comment Asos

Fashion fans will have their fingers firmly glued to their keyboards today, as ASOS.com launches its second LTD 100 collection a line of 100 one-off designs by students from the London College of Fashion.

The pieces go on sale promptly at 1pm, and if last year is anything to go by, they won't hang around for long. The initiative's debut sparked instant must-have status, and sold out completely within two minutes.

Giving you a chance to snap up a piece from the next Giles, Stella or Marc, the scheme gives stylistas the chance to own a piece of fashion history, while nurturing Britain's hottest new design talent.

Robert Bready, product and trading director at ASOS.COM commented, 'This is the third year of our partnership with LCF and the second year of LTD 100 and we are thrilled once again to be able to lend our industry support to up-and-coming design talent and to give fashion's future stars a vital leg up in the industry.'

A panel of fashion insiders, including designer Markus Lupfer, Susie Lau of Style Bubble.com and designer Tim Soar, teamed up to choose the 100 pieces, as well as picking overall winners in womenswear, menswear and accessory categories.

All the participating students receive full profits from the design sales.

Want a slice of the style action? Clear your diaries now, and get set for 1pm!

THE ASOS SALE HAS STARTED! SEE OUR TOP PICK HERE

From today's 'Shares Magazine':

"ASOS is unique among sizeable quoted companies as it is a pure internet company. Sales have grown dramatically from 13.5m in 2004-05 to 165m last year. Last month's results did raise concerns among some analysts, as sales in the first 13 weeks of this year saw the growth rate slow to 'only' 52%. This partly reflected an industry-wide blip in May which was compounded in ASOS' case by the introduction of new warehouse management systems. With the glitches ironed out the company will be able to offer very attractive delivery options.

By adopting a more cautious approach to the prospects for this year, ASOS is unlikely to have to engage in significant discounting. Sterling's weakness has provided it with an opportunity to develop an international business. Overseas sales grew to 32m last year and, 'Shares' understands, doubled again in the first quarter of the new fiscal year. Although, the rating is demanding - on a prospective PE of 19.4 this year falling to 16.3 times next - the group should continue to grow speedily and remains a unique opportunity to invest in the internet revolution."