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Generic Top Level Domains: debate raises the profile
Press reports that Rod Beckstrom, former coordinator of Web security forthe Obama administration is jetting around the world to market Web suffixes that he says will revolutionise the Internet.
One view is that expansion of the current 22 generic top-level domain names (.com ornd .org) to, for example, .porsche, .nfl or .bank has gained little traction months before applications begin. Porsche AG, Vodafone Group Plc and Puma SE say the high costs of the exclusive addresses - starting at about $1 million for five years - outweigh the benefits of marketing opportunities.
If corporates are so far reticent (Canon Inc. and Deloitte have so far shown enthusiasm) other bodies such as localities, ethnic groups or general themes such as .dubai, .zulu or .sport. are indicating interest. London plans to apply, also New York, Paris, Sydney, Rome, Berlin and Mumbai.
Commentator Martin Lindstrom, author of best-selling Buyology: Truth and Lies About Why We Buy asks: Why should people suddenly step up and spend another $2 million? for a gTLD. In our view, however, $2m to secure, for example, .Coke is peanuts in the marketing lexicon of such a major brand. And as the recently-bid Group NBT has shown, the role of a domain name registrar extends to protection of name "clusters" and fraud prevention, which demand diligence and technical expertise.
Perhaps the final word on corporate positioning is best provided by Frank Shulz, head of central Europe for MarkMonitor: Companies may be unwilling to speak out in favour of the domains because they dont want to share their plans with competitors Its a big competitive advantage to leave rivals in the dark.
Thousands perhaps hundreds of thousands of new domain name extensions due to be releases starting in January 2012 will make getting your business found on the net more difficult.
There has never been a more important time and reason to stake your claim on the net by owning one or more .com domain names says Scott Alliy an Internet marketing SEO and ecommerce business expert and President of KetMo.com a domain name reseller.
ICANN has authorized the creation and release of an uncounted number of new domain name extensions which will in this authors opinion confuse internet users and unnecessarily add to the already overblown number of choices of extensions that Internet users already face.
In the end says Scott the Internet overseers can add as many right of the dot extensions as they wish to but the confusion will lead to marketing madness and cause confused Internet surfers to retreat to the old familiar .com extension of whatever product service or website that they are searching for.
As the chaos and confusion rise and Internet surfers retreat owners of meaningful and memorable domain names with a dotcom extension will be the beneficiary.
Choosing a great meaningful and memorable dotcom is easy says Scott and contrary to reports there are still many dotcoms that have never been registered and thousands of dotcoms listed for sale in the Aftermarket on reputable domain name reseller websites like KetMo.com.
The best tip that I can provide anyone searching for a good meaningful and memorable domain name that they can use to build a brand for their online business is to keep it simple and think like an Internet user.
People are too busy and have too much on their minds to remember every website they visited says Scott. Choosing some 4 character acronym may be good for associations but for ordinary business owners a domain name that includes keywords or a key phrase that is in line with what a user might type in a search query is the best choice.
For example Scott says if you are trying to attract consumers with interest in Skin care products instead of a catchy unknown name they probably won't remember and most likely won't share with others why not choose a name like sexierskin.com a domain name which is listed among many others at KetMo.com in the Consumer Goods category.
This may be the best time and certainly the last time to act during a limited and closing window to secure a name to take advantage of all the publicity and hype about the Internet and websites and domain names that is sure to increase as we approach the release and flood of new domain name extensions says Scott.
Now is also a tremendous opportunity for entrepreneurs and established Internet business owners to get in the game or increase their holdings to take advantage of the tremendous exposure to Internet businesses which is sure to arise from the expected enormous media blitz about the release of the new Top Level domain names TLD.
He invites Internet startups and established Internet business owners to visit http://www.KetMo.com and choose one or more domain names they wish to use to stake their claim on the net and take advantage of the pending media and advertising circus.
About Us:
Scott Alliy is an Internet marketing and freelance marketing and copywriting expert. Scott has created multiple successful Internet businesses since 1995. He offers his copywriting and Internet marketing skills to select clients.
Ketmo.com is a domain name reseller offering free tools to domain name buyers and sellers that allow them to list, manage, search , find , buy, sell, connect, communicate, negotiate, and complete domain name transactions.
http://www.addpr.com/articles/domain_names/91571.html
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ICANN meeting in Dakar next week
http://dakar42.icann.org/full-schedule