Real Affinity (RAF) is an AIM listed direct marketing and communications specialist. It was floated on AIM in March 2001 and was effectively taken over when Navigator reversed into it in February 2004. Its current market value is around 2.2 million.

It has extensive blue chip clients, including: Imperial Tobacco, Green Flag Motoring Assistance, InterContinental Hotel Group, Rizla, Procter & Gamble, DaimlerChrysler, European Athletic Association, Sports Technology Group, Campina, Puma, Umbro, Sage, Fox Kids TV Europe and institutions ranging from the English Schools FA to the Institute of Thai Culture.

Extracts from the results published 5 August 2004 for the year ending 31 March 2004:
The overall margin on gross profit to sales of the Company grew by 25% to 52% over the previous year. Operating expenses were tightly controlled and reduced by 864,248 against the previous year. Operating profit in the period under review before depreciation and amortisation rose by 141% to 256,300 against a loss of 529,466 for the previous year.
The chairman stated: I remain confident that should positive market conditions prevail the Company will be able take significant steps forward in the coming year!

with the acquisition - would have thought these would have been moving along a bit by now?

Looks rather cheap now. Would say it's priced to go under !

Over sold, unloved, unwanted, no trades....


It's going higher.

Result of EGM/Statement
Real Affinity plc
The Board of Real Affinity plc, ("Real Affinity" or "the Company"), the AIM
quoted marketing services group, confirms that all Resolutions were passed at
today's EGM.

The Board also made the following statement :

"As stated at the time of the interim results, the first half of the year was
focused on reducing the fixed cost base and this has been achieved successfully,
without damaging the underlying business.

"Staff costs have been reduced by an annualised sum of #550,000 net, with a
further #120,000 saving on office rental and other costs. In total the cost base
has been decreased by approximately 19%. A large proportion of the redundancy
costs, and all of the office relocation costs, were incurred and expensed in the
six month period to 30th September 2005.

"Trading across all divisions subsequently has improved; with a number of
significant new business or incremental business wins from Card Protection Plan,
Teletext, EMC BV, and, through a co-operative arrangement with another agency,
projects with Honda and Mercedes. The Company has achieved record sales in two
of the last five months and made an operating profit, after plc costs, in
January 2006. The Board is optimistic that this growth will continue across
each of its operating subsidiaries."

In summary, Gerard Corcoran, Group Chief Executive, Real Affinity plc,
commented: "The Board is now looking to build on all the hard work of the
management and staff over the past ten months. Whilst we are seeing the improved
performance in the second half of the current financial year, the full benefits
of the rationalisation programme will be seen in the 2006/7 financial year. We
now have a stronger underlying business, with a quality client base that we can
expand upon. We are also implementing a new group structure which will provide a
greater focus for the business and accelerate our growth potential."

The Company also announced last week that Stuart Pearson, the Non-Executive
Chairman, had stepped down. The Company is still in discussions with the new
management of Langbar regarding the recovery of costs in relation to the lapsed
bid but, prudently, any possible payment has been excluded from budgets going
forward.

Indeed, it is looking good, plus price is cheap. people made a killing back in september. good luck on it. am in.

Good news today!

LONDON (AFX) - Marketing services group, Real Affinity PLC said its wholly-owned sports and leisure marketing unit, Navigator, has entered into a multi-year agreement with the International Offshore Team Association (IOTA).

Under the deal, effective March 1, Navigator will be IOTA's sole and exclusive worldwide representative responsible for securing partners, sponsors, suppliers, licensing and merchandising for the UIM Class 1 World Powerboat Championship.

The Championship comprises a minimum of eight Grand Prix throughout the world. The 2006 season commences with the Qatar Grand Prix in Doha at the end of this month.

newsdesk@afxnews.com

Yep certainly was. Heres the actual RNS

Re Agreement

RNS Number:2531Z
Real Affinity PLC
03 March 2006

FOR IMMEDIATE RELEASE 3 March 2006

Real Affinity plc
Agreement with IOTA

Real Affinity plc, ("Real Affinity" or "the Company"), the AIM-quoted marketing
services group, announces that Navigator, its wholly-owned sports and leisure
marketing subsidiary, has entered into a multi-year agreement with the
International Offshore Team Association ("IOTA").

Under the agreement, which is effective from 1st March 2006, Navigator will be
IOTA's sole and exclusive worldwide representative responsible for securing
partners, sponsors, suppliers, licensing and merchandising for the UIM Class 1
World Powerboat Championship. ("Class 1"). Under the Chairmanship of His
Excellency Sheikh Hassan, Class 1 sets the standards with state of-the-art boat
design and leading edge technology. The Championship comprises a minimum of
eight Grand Prix throughout the world and features modern 42ft, twin-engined
900hp composite catamarans, capable of speeds exceeding 160mph. The 2006 season
commences with the Qatar Grand Prix in Doha at the end of this month.

Gerard Corcoran, Group Chief Executive, Real Affinity plc, commented:

"We are extremely pleased with this latest contract win, which provides further
testimony to Navigator's ability to offer customer-focused solutions within the
highly competitive international sports marketplace. We look forward to working
closely with IOTA to develop new commercial opportunities for Class 1."

ENQUIRIES:

Real Affinity plc Tel: 01274 421700
Gerard Corcoran, Group Chief Executive
Brent Fitzpatrick, Non-Executive Director

Bankside Consultants Tel: 020 7367 8888
Susan Scott/ Daniela Hale


Notes to Editors:

About Real Affinity

Real Affinity provides integrated marketing and communications services, from
brand building and direct marketing to web consultancy for a wide range of blue
chip clients. With offices in London and Bradford, it has a number of
subsidiaries including Navigator, the sports and leisure business; Holly Benson,
the full service marketing communications agency; Ladders, a direct marketing
subsidiary; and Onstate, its digital web agency.


About IOTA - International Offshore Team Association

Founded in 1987 the International Offshore Team Association (IOTA) is the
officially sanctioned organiser, promoter and worldwide television and
commercial rights holder of the U.I.M. Class 1 World Powerboat Championship. It
represents the collective interests of all teams competing in the championship
and has Qatar's Sheikh Hassan bin Jabor Al-Thani as Chairman.

ENDS

Agreement with YBS

RNS Number:8270B
Real Affinity PLC
24 April 2006

FOR IMMEDIATE RELEASE 24 April 2006


Real Affinity plc

Onstate subsidiary to provide Yorkshire Building Society
with enhanced e-CRM solutions

Real Affinity plc, the AIM-quoted marketing services group, announces that
Onstate, its wholly-owned online marketing subsidiary, has entered into an
agreement with Yorkshire Building Society ("YBS") to re-design and manage the
Web marketing of key YBS products, including mortgages, loans, savings and
insurance. Onstate will also be responsible for refreshing YBS banner
advertising and managing its email communications to improve its relationships
with existing customers.

Additionally Onstate will be devising an online campaign to support a national
competition that initially was conceived as a direct marketing initiative to be
run in YBS branches. As part of this campaign, Onstate will create a suite of
banner ads to drive users from various portals to a dedicated landing page to
facilitate customer data capture. Going forward, Onstate is looking to assist
YBS in entering new financial market niches and building new online sub-brands,
as well as introducing viral marketing techniques.

Gerard Corcoran, Group Chief Executive, Real Affinity plc, commented:

"This represents a significant new customer win for Onstate. We look forward to
working closely with Yorkshire Building Society to grow its customer base and
build brand awareness through creative and targeted email campaigns and to
enhance its existing customer relations via introducing online audit trails."

- Ends -

Notes to Editors:

About Real Affinity
Real Affinity provides integrated marketing and communications services, from
brand building and direct marketing to web consultancy for a wide range of blue
chip clients. With offices in London and Bradford, it has a number of
subsidiaries including Navigator, the sports and leisure business; Holly Benson,
the full service marketing communications agency; Ladders, a direct marketing
subsidiary; and Onstate, its digital web agency.

About Yorkshire Buiding Society
Yorkshire Building Society is one of the largest building societies in the UK.
The main business activities of the society are the provision of mortgages,
savings accounts, insurance and share plans. YBS has a national presence,
serving its 1.8 million members through a network of 131 branches and 75
agencies. YBS also offers Internet savings facilities, such as Internet Saver
and eISA.

ENQUIRIES:

Real Affinity plc Tel: 01274 421700
Gerard Corcoran, Group Chief Executive

Bankside Consultants
Susan Scott/Daniela Hale Tel: 020 7367 8888

Let the contracts roll in. Better revenue figures for this year.

MM buy today !

Director bought 30M shares today

Good luck with anything that still has the bitter after taste of Langbar International!

Put that behind you SW. May be able to recoup some losses here.
Good luck

Very oversold and certainly a better business model than some microcaps have far higher market caps.

What a buying opportunity.

http://www.yorkshirepost.co.uk/ViewArticle.aspx?SectionID=56&ArticleID=3068218

This is priced to go bust.It got tainted in the old LGB days and has not recovered.There are many other stocks out there far worse off than RAF and trading at a huge premium.

The shell is probably worth the present market cap and if the results do suprise then the reward should be very significant.

As they say not for widows and orphans but when a million costs 320 it's a worth while gamble for some.

Starting to move higher.Seems as though the drop was only due to retail sellers.

Well considering this was priced to go bust I am very pleased with the results today.

Keeps moving higher.MMs seem to be controlling the rise like they did the fall.

Strong buying today and news

Financial News
Wednesday October 31, 07:02 AM
Major New Order

Real Affinity plc

850,000 contract with WH Smith


Real Affinity plc ("Real Affinity" or "Group"), the AIM-listed
marketing services group, announces that it has agreed an extension
of (Advertisement)

its current partnership with retail giant WH Smith plc to manage
their travel service requirements. The contract is worth in excess
of 850,000 over the next three years.

It will see Swindon-based Real Affinity Events, the event management
arm of the Group become the sole supplier of travel, accommodation,
meeting and conference services to WH Smith for the next three years.

WH Smith has taken the strategic decision to contract one agency to
deliver all of its conferencing, meeting, travel and accommodation
requirements for 3 years following a thorough analysis of its entire
supply chain. Key to the award of this contract was the ability to
deliver to exacting quality and performance targets. WH Smith has
640 high street and travel stores at airports, train stations and
motorway service area locations.


Anita Lowe, Chief Executive of Real Affinity Events commented:

"This significant contract award builds on Events' existing strong
commercial relationship with WH Smith. It proves once again the
faith our clients have in us and demonstrates what can be achieved
when you deliver consistently on both performance targets and
quality.

"It also highlights Real Affinity's ability to deliver flexible yet
tailored solutions to major blue-chip customers and illustrates the
stronger service offering that the Group is now able to provide."

31 October 2007

For further details, please contact