ASOS have dropped quite significantly in the past week for no particular reason and I view this as the perfect opportunity to invest as I can see them bouncing right back up to the 5.50p mark in the next 2-3 weeks. STRONG BUY!!

good question, tried to sell a few friday but left it too late and couldn't get in. Cant imagine theres any bad news.... maybe a tree shake?? Am now waiting to see what monday holds. you in these mitzy?

i suspect their sales and margins are being squeezed as competition increases ..... nothing hits the sp of a growth stock so hard as when that growth is perceived as threatened

No Balerboy big mistake for me not to buy these.

390 looks to be a level at which it is worth buying these again ... the chart is self-explanatory

We can expect a tree shake.
The mms love it and the media too.
However with the Christmas trade ahead it would be wise to hold on.
If you feel weak at the knees tomorrow then just take a big breath and hold.
If you have stops then move them down.
MMs love to wipe out stops with a sharp spike down.

all good comments, shall take profit if we get we get 4.30 again otherwise shall hold.

Asos sales up by almost half The Scotsman site.
GalleryPublished Date: 01 October 2009
ASOS, the online fashion retailer, has booked a 47 per cent surge in sales as it continues its global assault on net-savvy fashionistas, writes Scott Reid.

A push into overseas markets means that international trade now accounts for a quarter of the UK group's overall business.

With international revenues growing by 110 per cent, Asos described trading in the six months to 30 September as strong and
ADVERTISEMENT in line with expectations.

However, there was some weakness in the firm's share price yesterday as investors noted that the sales increase was down on the 52 per cent rise reported for the first quarter of the financial year.

The group, which targets 16 to 34-year-olds with clothing and accessories based on those worn by celebrities, now delivers to 114 countries and has begun offering enhanced delivery options for international customers, including fixed rate and express shipping.

Chief executive Nick Robertson said he was comfortable with City forecasts for full-year sales to rise by about 40 per cent and for profit to reach 19 million from 14m last year.

Earlier this year, Robertson told The Scotsman that international business could be "enormous," with the potential to equal the size of the UK operation.

Competition is set to heat up, however, with Inditex Europe's biggest fashion retailer planning to launch its Zara brand online next year and H&M intending to launch a dedicated website in Britain.

Speaking at Asos' annual shareholder meeting in London yesterday, chairman Lord Waheed Alli said: "We expect the first half outcome to be marginally ahead of the prior year and continue to view the outlook for the full year with confidence."

Still have great confidence in nick robertson, either way will hold some Asos but with 90% gain will take 50% out when ready.

tree shake would have sense if there wasn't Seymour Pierce cut to hold based on pretty, i would say, sensible explaination.not competition but jobless brakes much, would say

Outlook

Our outlook for the second half remains cautiously optimistic. We expect UK sales to carry on growing, underpinned by further marketing activity, and for International sales to continue providing additional momentum. Stock and costs have been controlled well, so our performance in the second half should be significantly ahead year on year, providing sales continue to grow in line with expectations.

that's interesting .... L2 shows that ASC was traded early this morning at 390 which i suggested as a good entry point (post 2663) ..... i would doubt it was possible for ordinary mortals to trade at that level, but ......

so we slow down just 1% , good as for slow period, h1 eps just 4p - and this is what worrying me much , reality are costs and costs are pretty big, that means we got about 14p! to made to meet estimates..a challange, but doable and must to see 4+ and early 5 about march.all in all im happy with update,will wait for about 3,7 than pull the trigger again :))

in a pretty pissy market, ASC bounced off a low of 388 this morning (see post 2663!) and is now nicely up on the day, even though volume is only about 325k - it's rarely particularly heavy.

the chart shows that at the current price of +/-420, it's only a few coppers off it's all time high ..... there's certainly no announcement of any kind to have caused this rise ..... a luxury problem!

if i was a holder, i think i'ld sit tight and watch to see what happens when the all time high is hit .... it'll probably stumble, though not greatly or for long, for we have the key Christmas period approaching ....... if money is still tight - a certainty! - then the likes of ASC is likely to be one of the benficiaries of whatever money is going around

many thanks for your view cynic, ;)) BB

i would say the life gives you second chance to cash in so high today , why didn't you pull the trigger today at some point , i don't know , bb :)) , (or maybe i know:)) , but watch out man..i see rain..im keeping my fingers cross for ya

thanks for your concern tomasz, I have taken profit and what I have left cost virtually nothing so unless it spikes really high, will wait for another entry point. BB

390 or 400 if you're impatient

EK's view from t1ps.com:
"ASOS (ASC) duly reported. But I cannot see any reason to buy the stock. I note that broker Seymour Pierce admits:

"It is still rated at 23.1x 2009/10 forecasts. We still have concerns that the company will struggle to meet our 2009/10 expectations of GBP20m and EPS of 17.9p even though the comparatives with the previous year ease in the lead up to Christmas. The company has to make up a lot of lost ground in the second half."

If ASOS misses forecasts - which it will - it will be heavily de-rated on the basis of lower numbers. A double whammy. My only concern is that the ID thinks I am right."

to say: "i cannot see any reason to buy the stock" -its not knowing simple maths and more about himself than about subject.even if slightly lower that estimates than so what? that will be 20-30 points correction witch will create dream chance to get more for lot cheaper.all in all even todays highs like 420-430's next year will be something to pray for, if want buy.international sales 160% and going up ,2010 specific country sites - so will go more than that, slow recovery in young unemployment after summer, - like nick said : "well placed".

harrycat have you done any research re ek and his short on asc over the last 3 years?

I used to hold this stock, so I took a keen interest in his position, but I confess I have not followed this one closely since the recession hit.
EK has some odd shorts in his portfolio & I am not suggesting he is correct, but knowing what he is doing is often useful knowledge to add to all the other opinions floating about.