ASOS have dropped quite significantly in the past week for no particular reason and I view this as the perfect opportunity to invest as I can see them bouncing right back up to the 5.50p mark in the next 2-3 weeks. STRONG BUY!!

so we slow down just 1% , good as for slow period, h1 eps just 4p - and this is what worrying me much , reality are costs and costs are pretty big, that means we got about 14p! to made to meet estimates..a challange, but doable and must to see 4+ and early 5 about march.all in all im happy with update,will wait for about 3,7 than pull the trigger again :))

in a pretty pissy market, ASC bounced off a low of 388 this morning (see post 2663!) and is now nicely up on the day, even though volume is only about 325k - it's rarely particularly heavy.

the chart shows that at the current price of +/-420, it's only a few coppers off it's all time high ..... there's certainly no announcement of any kind to have caused this rise ..... a luxury problem!

if i was a holder, i think i'ld sit tight and watch to see what happens when the all time high is hit .... it'll probably stumble, though not greatly or for long, for we have the key Christmas period approaching ....... if money is still tight - a certainty! - then the likes of ASC is likely to be one of the benficiaries of whatever money is going around

many thanks for your view cynic, ;)) BB

i would say the life gives you second chance to cash in so high today , why didn't you pull the trigger today at some point , i don't know , bb :)) , (or maybe i know:)) , but watch out man..i see rain..im keeping my fingers cross for ya

thanks for your concern tomasz, I have taken profit and what I have left cost virtually nothing so unless it spikes really high, will wait for another entry point. BB

390 or 400 if you're impatient

EK's view from t1ps.com:
"ASOS (ASC) duly reported. But I cannot see any reason to buy the stock. I note that broker Seymour Pierce admits:

"It is still rated at 23.1x 2009/10 forecasts. We still have concerns that the company will struggle to meet our 2009/10 expectations of GBP20m and EPS of 17.9p even though the comparatives with the previous year ease in the lead up to Christmas. The company has to make up a lot of lost ground in the second half."

If ASOS misses forecasts - which it will - it will be heavily de-rated on the basis of lower numbers. A double whammy. My only concern is that the ID thinks I am right."

to say: "i cannot see any reason to buy the stock" -its not knowing simple maths and more about himself than about subject.even if slightly lower that estimates than so what? that will be 20-30 points correction witch will create dream chance to get more for lot cheaper.all in all even todays highs like 420-430's next year will be something to pray for, if want buy.international sales 160% and going up ,2010 specific country sites - so will go more than that, slow recovery in young unemployment after summer, - like nick said : "well placed".

harrycat have you done any research re ek and his short on asc over the last 3 years?

I used to hold this stock, so I took a keen interest in his position, but I confess I have not followed this one closely since the recession hit.
EK has some odd shorts in his portfolio & I am not suggesting he is correct, but knowing what he is doing is often useful knowledge to add to all the other opinions floating about.

It's so close to breaking the 4.30 resistance.......go girl

boy oh boy this is new era, i though it will come january, but its happening now, time to change whole tactic , that will be no more 370 :)))

Would be very surprised if it continues, though saying that it still heads north to 4.40. have taken a bit more profit at 4.36 and see how it goes. Going out to lunch on asc now..see you later.. lol

harrycat thanks for the reply,below is a post of ek from another board dsted 1st oct. his short over the last few years has cost him a lot of money and anyone else that followed his tip.
Gentlemen,

I think that those who care to strip out overseas success (which is currently on a small base and wide open to competition) will find that the UK end of ASOS is turning in pedestrian sales growth when compared to the UK competition. All this has been only to be expected through a study of Hitwise. It has been a long wait for ASOS to top out. But now it has.

Simon Cawkwell

Can anyone explain why asc is still climbing... 4.50p at the mo on 98000 vol, just doesn't make sense to me. not complaining mind just confused.

it is a drama that people listen or follow someone like cawkwell

if woodies post above is to be believed then topping out should have finished days ago and dropped back as expected, not continue climbing.

452!! can't belive my eyes!!:))this is awsome

awesome yea.. but truly i've got huge headache.i found that some usa's analitics did some calculations about sales from their perspective and what they came out with nailed my ass to the floor.they estimate not 40% as most uk analitics , they estimate 61%!! from sales.now as lots of institutional guys made their moves just before update as they know things that we don't , im just wondering is there anything in yankees calculations, cause if yes , maybe round number coming?

hope so, got to be something driving it on..... i feel a spring holiday coming on...lol
sold a few at 4.51 yesterday