Listed on the AIM market on Friday the 29th of December.

MARKET CAP 31 Million, Opened up on Aim at 68p mid price. Large investors include Unilever and Nigel Wray consortium. 4 million will be used by Myhome as working capital in order to further build its franchise. The company is CEOs O'Connell's creation. He merged his own residential cleaning business with a carefully researched and computerised rival developed by Unilever. The detergent behemoth lost interest after spending, in small company terms, a fortune developing an IT franchising operation. It still has shares in Myhome, issued when it sold out. There is no doubt that Unilever's sophisticated computerised system has provided Myhome with invaluable infrastructure.
It has allowed it to expand its home-cleaning operations and buy other franchise businesses. Besides residential cleaning, the group undertakes grass cutting, oven and car cleaning, and kitchen and bathroom refurbishment. It has about 300 franchisees; in three years it expects the number to top 700.



Myhome International PLC
29 December 2006



29 December 2006



MYHOME INTERNATIONAL PLC



Admission to AIM



Myhome International Plc ('Myhome' or the 'Company') today announces that its
ordinary shares have been admitted to trading on the AIM market of London Stock
Exchange plc ('AIM') and that unconditional dealings in its ordinary shares will
commence today ('Admission'). The ticker symbol remains unchanged and is 'MYH'.
The Company's shares will continue to be capable of being traded on PLUS.



Highlights



Significant presence in the home services franchise sector with over
290 franchisees;

Board with experience of operating franchise companies as well as
expertise in the retail and corporate environments;

Brands provide a variety of premium local services, supported by a
central infrastructure providing sales and administrative support;

Targeting further acquisitions including business to business as well
as business to consumer brands; and

4 million investment by Nigel Wray, Stephen Hemsley and certain other
investors (the 'Investors') completed today.



On 15 November 2006 the Company announced that the Investors had agreed to
subscribe 4 million for 10,000,000 new ordinary shares of 5p each in the
Company (the 'Subscription Shares') at a price of 40p per Subscription Share
conditional, inter alia, upon Admission becoming effective. In addition, the
Investors would be granted warrants (the 'Warrants') to subscribe for up to
7,500,000 new ordinary shares at 40p per share. All of the conditions under this
conditional investment agreement have now been satisfied and the Subscription
Shares and Warrants have today been issued to the Investors.



Further to the Company's second announcement on 11 December 2006, 500,000 new
ordinary shares have been issued to Robert Boot and 1,114,584 new ordinary
shares have been issued to Russell O'Connell pursuant to the exercise of options
and warrants respectively.



The AIM admission document is available at the offices of Myhome, 119 Richmond
Road, Kingston Upon Thames, Surrey, KT2 5BX or from the Company's nominated
adviser, Noble & Company, 5th Floor, 120 Old Broad Street, London, EC2N 1AR for
a period of one month after Admission.



Russell O'Connell, Executive Chairman, made the following comments: 'Myhome has
had an extremely successful period and we look forward to pursuing our buy and
build brand expansion strategy. We believe this move to AIM will allow us to
take advantage of the increased profile a listing on London's junior market
affords. The Group will benefit from better access to capital which will enable
Myhome to increase its rate of growth.'
---ENDS---

Company website..

http://www.myhomeplc.com/home_fs.htm

Old Historic thread with plenty of usefull contributions and information....

http://www.moneyam.com/InvestorsRoom/posts.php?tid=10149#lastread

Latest analyst forecasts ...

Our highly conservative estimates put September 2007 earnings at 6.8p rising to 13.5p in 2008. At 68.5p, Myhome trades on a 2007 earnings multiple of 10.4 falling 5.3 in 2008. That does not discount the explosive growth we have learnt to expect from the group, including the newly incorporated revenue of Ovenclean and Autosheen plus future earnings enhancing acquisitions.

Our forecasts and recommendation are suspended pending the publication of a detailed note next month.


DYOR.

Hi Ian,

I rate the company very highly probably the best one Ive held in the last 10 years and ive been investing for 25 years.

I think the prospects are superb.

As for leadcom sorry I cant help you there but I know PP rates it highly and I respect him very much.

Best of luck whatever you choose to do.

Cheers Gf.

Myhome are at an exhibition at London Olympia, today and tomorrow.

Anyone planning to go? Do report back if so. TIA

So its today. That ties in with Winnies Master Investor then.

http://www.investegate.co.uk/article.aspx?id=200703231246066116T

Addworth also rate Myhome highly.

As per above link activated...

http://www.investegate.co.uk/article.aspx?id=200703231246066116T

Some very early buying on a monday morning.

Wonder if any good news came up at Master Investor and also the London Franchise Fair this weekend.

Interesting very interesting report back from one of those who attended Winnies Master Class this saturday. Here are his scribbled notes refering to MYH which were discussed at the show on the SIPP BREAKFAST.....

MYHOME MYH Simon McNeil Ritchie

Don't forget it is now Myhome International. In US the domestic franchise market is worht $billions, and MYH hopes to crack it as part of its growing internation effort. This involves teaming with experienced franchisors abroad.
The UK business is going v well. A new bespoke HQ in Esher with a call centre opens in April 2007 and core support (Ads, IT, Finance, Training, CallCentre) is about to be switched on to facilitate even better support and cross-selling. There are now 350 businesses in UK alone. Exhibiting at Brum Franchise Exhib and currently at Olympia are providing many leads.
MYH gives predictable revenues in a boring business which is liked by Wray and Hemsley, who have invested 4m. There are little upfront costs, as the franchisee pays a fee upfront, and then we receive 10% of turnover. The failure rate of new independent businesses is 50-90% whereas franchise failure is less than 1%. Applicants are strongly screened to include on the better ones.
MYH had a great start when it took it from Unilever, as the people, services, training and IT was already set up. It was a small boring business which was not part of Unilever's plans for the future.

This point looks paticulary interesting...

Don't forget it is now Myhome International. In US the domestic franchise market is worht $billions, and MYH hopes to crack it as part of its growing internation effort. This involves teaming with experienced franchisors abroad.

Always wary of a small UK co trying to crack US market. But I guess now the US housing market is dead, people will need their homes cleaned instead of sold!

Goldfinger my concern is market size

In UK above mentioned they have 350 businesses in UK

If say t/o per business is 400/week -- here I assume single person businesses
with that person working v.hard

So assuming 50 weeks of work per year --- 20,000 t'o giving MYH 2,000 per business. So with 350 businesses thats ongoing rev of 700,000 p.a.

Assume now my figs are to low and say each business will turn 30,000 pa. - not sure how but there you go

So to get to say 6m of t/o they need 2,000 businesses

Assume 20m households in UK and 10% have a cleaner (high but what the heck) ---that's 2m households using a cleaner say on ave 5 hours a week (high again)

That's 10m hours of cleaning using say 10/hour cleaning rate (high again) gives a mkt size of 100m. Now if they get 2,000 MYH franchisees that achieve 30,000 turnover --- they are cleaning for 6m hours --- that's 60% market share !! To get the company to trade at 6x sales

Now I know that they have other franchises and are apparently branching out internationally but its not a monopoly situation, let alone the one person cleaning, gardening businesses. Sure they get one off payments that I'm not counting just looks like a single figure PE business too me

I've probably got all the figures wrong (not the first time) but I just can't see the market size for this justifying the company's market cap at this stage

GF

Are you getting nervous with this?

MS

No certainly not Mickey.

Confidant puts up his case and its nice to see a differing view just to keep us all on our toes.

What he seems to forget is the cross selling opportunities and the fact that this is a business that is sold and marketed to a very snobby upper class elite. More of them by the day by the way.

Especially in the USA.

If interest rates were to rise I dont think it would hurt this business one jot, and thats the beauty of it, the customers need the service just to swank to their freinds and neighbours.

Theyd rather get rid of the dogs than the cleaning and ancillary service.

I do appreciate the posters who can look at this business and give an alternative view.

Many thanks confidant.

I think that the recent sale of ServiceMaster in the US was aprox 4.5 Billion$. Given the difference in sizes of the economies a market cap of 100M for Myhome seems plausible. I had similar concerns but cross selling , aquisitions , higher value services... I have a some faith in that the major shareholders here will help me to fund my old age. But you are correct confidant to be wary and an alternative view is always a good reminder that shares do go down.

Hopefully the figures I've put forward are all wrong -- I was looking to buy these but decided against but have no interest in them

I will point out though the point you make, Madelin, regarding Servicemaster

From what I've got from the internet these guys make most of sales in gardening stuff, then pest control and "only" sales of around $560m in home maintenance

That's 280m in an economy say 6x bigger (guess) . So divide 280m by 6 gives us target turnover of c45m. That's not too bad but is likely to be some way off for MYH --- Servicemaster was taken out at 1.5x ev/sales so assuming MYH gets to same mkt share in UK as SMaster in US then could say cleaning business could be worth say 65m mkt cap. That's a big IF though, also we should ask WHEN too. Current market cap is more than half this 65m already. Note also SM does contract work I think

The big one for ServiceMaster seems to be gardens but given all the differences betw' US and UK the size of the market here in the Uk will be many times smaller. What's the average garden size here vs in US? How quick does the grass grow vs grass in California? etc

Overall on this quick summary then there could be a big enough market out there for MYH but how long will it take them to get there?

Also could mean nice'n'stripy might be better than had thought as not looked at that at all.

So overall I'm coming round a bit more to the stock but will probably wait for a market set back, also upside is not 10, more 150p if things go very well.

Plus one point re economic sensitivity. Goldfinger, correct me if I'm wrong, you think MYH is not sensitive to economy. I think it's hugely sensitive to the economy. Alot of work will be done for dual income families. If one of the 2 loses their job what will be the first to go ........ the cleaner OR the gardener ? And second ?

Well if we take that analogy confidant we might aswell look at every business in Britain with a thumbs down. (glad to see you interested in the stock)

This was taken from a Franchise magazine...

The business sounds almost too good to be true. But Russell assured me that customers are prepared to hand over a set of keys, and they give their credit card details in advance enabling My Home to simply deduct its fee. What is more, these wealthy and house proud customers are the sort " to tidy up before we arrive".

Nigel Wray (major share holder) said at Master Investor 2007 that he was looking at a SP of 150p in 1 to 2 years. He is a significant shareholder.

Thanks for that, Silver. Shares Mag pointed out some while back that Wray's is an act often worth following.

Thumbs up then.

:o)