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PCM..Deals in China (PCM)     

dynamicsoul - 17 Feb 2005 16:11

Time to stand up and be counted in my opinion..

news is turning positive here...wontg be long before sentiment drives this one up..........

moneyplus - 12 Sep 2005 12:35 - 278 of 572

Explain plm--do you know something we should or just hopeful???

driver - 12 Sep 2005 17:02 - 279 of 572

plm2349
Are you in on these or just another p**s take,
Re "driver i can see that mathematic is not your favourite subject" from earlier this year.

squidd - 12 Sep 2005 20:05 - 280 of 572

May or may not be significant, but CCN Ng transferred 70M shares to Darren Shaw on 2nd September, just about doubling his holding.
Meanwhile I'm adding at these prices 'cos the chart keeps telling me it's bottomed.
sd.

stockdog - 12 Sep 2005 20:35 - 281 of 572

squidd - you may wish to take a punt on whether it's bottomed and good luck to you, but to prove the double bottom at 0.115p (visited for the second time with a 0.13p interim peak) you need to see it break back up to 0.145 to conclude the formation, buying at 0.15(offer).

Although you may miss the profit of 17% on the rise from 0.12(offer) to 0.14(bid), you should be on much surer ground. If they rise back up to 50% of their 12 month peak to, say, 0.185(bid) you will still have a gain of 23% on a maybe 70/30 likelihood you got it right, instead of the riskier 54% on a 50/50 call that it could have gone lower and not broken back up. This "loss" will make you weep, but not half so much as if you called it wrong.

You pays your money, you takes your choice. Let the trend be your friend! DYOR

sd

driver - 12 Sep 2005 20:48 - 282 of 572

stockdog
Blimmy sd I should have read your post first before topping up the other day at 0.12 sod it.
Any way thanks for the vistit keep an eye on us and pop back any time.

stockdog - 12 Sep 2005 20:53 - 283 of 572

But, driver, I know you don't believe in TA, so I am sure you have other mechanisms at your disposal to safe-guard you. TA is not gospel, I would never claim that, and I am very geared towards fundamental values of a good product sold by a sound management into an obviously macro-growth market (SEO, for example), but I've been looking back at my first year's work and re-analysing in/out decisions I might have made on TA grounds. Even allowing a wide spread and missing the best prices, I reckon it would have earned me at least another 20% across the board to have followed a few simple rules which I will be trying to follow in future.

sd

driver - 12 Sep 2005 23:37 - 284 of 572

Sd
You are so knowledgeable; I do not have any mechanisms at my disposal to safeguard me at all, most of my investments are gut instinct from investing over a long period, research, and luck, if I get wrong its only money and I may have had a bit of fun a long the way.

plm2349 - 13 Sep 2005 11:52 - 285 of 572

keep buyng!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

driver - 13 Sep 2005 14:22 - 286 of 572

plm2349
Are you in on these or just another p**s take,
Re "driver i can see that mathematic is not your favourite subject" from earlier this year.


driver - 13 Sep 2005 17:16 - 287 of 572

Thanks to MicTil over on iii for spotting this article from the August edition of Eurobiz

OUT OF THE BOX
As seen on TV

Pacific Media boss Raymond Chang is dazzling China's home shoppers with Hollywood-quality infomercials on provincial TV

By Mark Godfrey --------

When Raymond Chang wants the cash of Chongqing's shopping masses he reaches for it through the TV in their living room. While everyone else ponders the impact China's recent laws on distribution will have on the country's retail sector, Raymond Chang has bypassed the jam and moves his products through the medium of television.

Chang targets spendthrift consumers in provincial cities like sprawling Chongqing with "infomercials," a lengthy and more demonstrative form of the traditional one-minute TV advert. An emerging group of young middle-class women makes up Chang's most frequent customers. His best sellers include a Feather Bra, developed in-house by Chang's Hong Kong based company Pacific Media. Another fast mover is Rapid White, a tooth-whitening tooth paste.

Listed on the London Stock Exchange, Pacific Media is focusing hard on Mainland China, says Chang, because it's "one of the world's largest and fastest growing consumer markets". The company produces its own infomercials and buys advertising time. "An infomercial is a very innovative and cost effective way of getting into China's retail business," says Chang. "It's quite expensive to get on shelves of hypermarkets and chain stores An infomercial is a lot more cost effective. We know immediately if the product is a hit." Pacific Media is pushing hard to become China's leading home shopping company, although Chang prefers the term "T-Commerce". In Mainland China, the company's Responze TV subsidiary broadcasts its infomercials on eight leading regional satellites and three local terrestrial TV stations, providing the subsidiary with access to more than 150 million households across 25 provinces. Clocking up 300 minutes of airtime per day, Responze TV has become the second largest television marketer in China, in respect to media airtime purchased.

Chang's infomercials run between five and 15 minutes. "The longer adverts allow us to go into depth on products We screen real life tests of the product to get across its unique selling points." Viewers taken by the ads can call a toll free number to get through to Pacific's 24-hour call center in Shanghai, where 30 employees process sales. Orders are then sent to the distribution department and dispatched from a network of warehouses in cities across China.

Chang calculates that the company is clocking a 70 percent "conversion", or success rate, on the "hundreds" of calls each screening of an infomercial generates. Sales are strongest in China's largest cities such as Beijing, Shanghai and Shenzhen, which account for 50 percent of sales. The company is, however, seeking more business in secondary provincial cities and is tweaking its distribution system accordingly. "In tier two cities the retail infrastructure is more backward," says Chang. "We've managed to get provincial distributors in most provinces but it's not a very easy task." Pitching the product is Pacific Media's biggest challenge - hence 40 of Chang's 76-strong staff work in the marketing department. But coming up with innovative products is also important. At least half of Chang's products are developed inhouse, with six creative directors coming up with new goods. "We license 50 percent of the products from international suppliers and develop 50 percent of them inhouse.

Products developed internally can then be licensed to other retailers worldwide." Pacific Media has plenty of competition in China, but stays on top because of the quality of its adverts and its distribution network, says its chief executive. "We work with Hollywood studios. We produce 50 percent of our infomercials in China, but the other 50 percent are made in Hollywood." The company hires B-list celebrities to market specific products. "You have to choose the right person," says Chang.

"The top tier celebrities are too expensive to use but they're also often too ubiquitous in advertising anyway, so customers may confuse them. We find people who relate to the product and who have a reliable image." To track the selling power of its actors, Pacific Media conducts regular focus group studies. Two staff members, meanwhile, constantly track the market for the company's products. Beauty and wellness products have proven strong sellers. Chang sees a bright future, too, for fitness equipment. The company is also sourcing more household appliances, spotting strong demand from its target audiences. "It's the early days yet," says Chang, but the company, now into its second year of operations on the mainland, hopes to be profitable by the end of 2006.

Meanwhile, Pacific Media continues to buy more airtime. A recent deal with Beijing-based airtime management company China Media Networks (CMN) will pipe Pacific's infomercials into Ji'nan, Zhengzhou, Lanzhou, Urumqi and Sanya, and add 28 million viewers to its reach. CMN will provide Pacific Media with 75 minutes of airtime per day on five television channels.

Off the airwaves, the company also sells products through retailers, including the Hong Kong-based Watsons drugstore.

Though the company's main distributor remains the provincial satellite television stations, the company has arrangements with Bailian, a lingerie chain based in Shanghai, and Union Health, a nationwide wholesale distributor of leading cosmetic brands. Retailing of Pacific Media products will also shortly begin at Quik, China's top convenience chain - the deal will put Pacific's products on 30 Quik stores nationwide, and later, the chain's 100 Shanghai stores. The partnership with Bailian will enable the Company to extend the distribution of its Feather Bra product to 70 lingerie outlets across China, while the deal with Union Health will put Rapid White into 4,600 retail outlets in 15 provinces.

Aside from its infomercial-producing subsidiary ResponzeTV, Pacific Media also has a 24.95 percent stake in Bella Media, which makes IMAX documentary films and builds IMAX cinemas in tourist spots worldwide. Aged 34, Chang took the helm with a stellar record in new media marketing. He was a co-founder and former CEO of GigaMedia, one of Taiwan's star Internet and media companies when it arrived on New York's Nasdaq with a US$280 million IPO in 2000. An MBA graduate from Yale University, Chang was an associate at McKinsey & Company's Greater China office before joining Pacific Media. In 2001, he was named by Fortune Magazine as one of the 25 Next Generation Global Leaders under 40.

http://www.sinomedia.net/eurobiz/v200508/box0508.html

squidd - 13 Sep 2005 17:58 - 288 of 572

Stockdog: I appreciated your post 281. My own TA is simplistic Weinstein 1988 plus the gut feeling described by driver, which has served me very well in situations such as ELA and ULT, though less well in others. But my score improves the more I read these threads, so please keep posting and I will keep reading.
Meanwhile, I am just digesting driver's 287 and expect to buy more PCM.
sd.

stockdog - 13 Sep 2005 19:42 - 289 of 572

Sorry - I was not quite accurate in my previous post 281. Here it is again with a few changes.


squidd - you may wish to take a punt on whether it's bottomed and good luck to you, but to prove the double bottom at 0.115p (visited for the second time with a 0.13p interim peak) you need to see it break back up above the interim peak resistance of 0.13p to conclude the formation, buying at best 0.135(offer). Thereafter it has a short term target of the same distance gain up to 0.145p.

Let's assume you are close enough to the market to deem 0.135p mid price as sufficient break out, giving an offer entry price of 0.14. Although you may miss the profit of 17% on the rise from 0.12(offer) to 0.14(offer, which would have been bid), you should be on much surer ground. If they rise back up to 50% of their 12 month peak to, say, 0.185(bid) you will still have a gain of 32% on a maybe 70/30 likelihood you got it right, instead of the riskier 54% on a 50/50 call that it could have gone lower and not broken back up. This "loss" will make you weep, but not half so much as if you called it wrong.

You may note that the %age spreads on these sub-1p shares are a highly significant proportion of potential profit/loss.

Today's steady price with neither up nor down spikes gives no indication which way she'll jump, but I think I can guess which way you want to jump. Good luck - mind the gap!

sd

driver - 13 Sep 2005 20:43 - 290 of 572

The OUT OF THE BOX post is a good read at least we know whats going on, the sp may be down but PCM is moving forward, hopes to be profitable by the end of 2006, its looking good. I will be topping up along the way.

squidd - 15 Sep 2005 01:15 - 291 of 572

Stockdog: Did not top up in PCM after all, but on impulse clambered aboard EVS instead, with a pleasing outcome. Take a look, I think the chart will excite you.
sd.

biffa18 - 15 Sep 2005 07:28 - 292 of 572

interesting news today looks like the board are really trying to focus on the shopping parts , which in my mind is a positive move maybe not this year , this could become a nice little earner ...but a share consolidation is needed i think at some point !!! something to be aware of as us private investors quite often loose out at that time

hewittalan6 - 15 Sep 2005 09:32 - 293 of 572

I've been neglecting my Chinese media studies during the cricket season, so what do we think of todays news, guys? Expected, unexpected, good, bad, indifferent? Any views?
Alan

ahoj - 15 Sep 2005 09:58 - 294 of 572

If they manage to push it above 0.19p I will add more

driver - 15 Sep 2005 10:59 - 295 of 572

hewittalan6
Well the punters seem to like the Disposal of Bella Media, I was quite happy PCM having 25% but then what PCM is trying to achieve is a much bigger play we will definitely make some serous money out of this stock.

Al, did you see post 287 its a good read.

moneyplus - 15 Sep 2005 15:17 - 296 of 572

I think it's good news as the potential profits in bid TV are likely to be much higher than Imax cinemas and the market seems to like it. Biffa the sp was much higher than this when I first bought years ago!!! I hope it gets to at least 10p before they think of consolidation-driver and I want to be millionaires out of this one! fingers crossed.

hewittalan6 - 15 Sep 2005 15:33 - 297 of 572

I'm already a millionaire on this one (providing I can sell them in Turkish Lira)!!! I am in on this one fairly recently, but topping up on the way. For my part, I really didn't see any great significance in the RNS other than that it existed. I subscribe to an old school of thought that even a wrong action is better than no action at all from the management and it at least shows some kind of strategy and leadership, so critical among small caps. Keep the more informed views on this thread coming cos without this medium I would be all at sea (trying to work in a joke about pacific media - get it- but I can't be bothered)
Alan
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