As predicted last week after some worrying falls in "DEBT FREE DIRECT" it appears it was just nervous investors banking profits,Indeed they were right to do so in light of news on the expansion on training new staff ultimately having effects on profits. Its just the way the system works. Naturally, Investors are twitchy when results are due anyway. It only takes a few heavy investors to SELL in order to get the ball rolling down hill, as everyone panicks purely on those basis and dont have any hard evidence to back it up otherwise,,,,unless your priveliged that is. The recruitment drive now in place at "DEBT FREE" is absolutely essential. "OH MY GOD A DROP IN PROFITS, LETS SELL" is the attitude of most. Take a closer look. A drop in profits in this case is a good thing as the money is being well spent. "Why is this" Because "DEBT FREE DIRECT" just cannot cope with the number of calls that are now flooding in with people who are heavily in Debt. Just this week I have watched 3 headline news on tv on the continuing burden of DEBT troubled Britain estimated at well over a trillion as you Know doubt Know. The recruitment drive is very, very good news in my books that tells me that BUSINESS IS BOOMING at Debt Free Direct. albeit having a temorary hit hit on profits. The Debt/quity ratio for this company stands at just 1.17% now is that good or what.

Last week as everyone was pulling out,I predicted the share price will bounce back to 1.50 + this week .At the time of writing the share price on Friday 13.00, stands at 140.50 from last weeks lows of 1.29. Now even Nostradamus would'nt have been this close.

The Sentiment for this company is still very high which explains the share price movement moving North once again. It will continue to do so for a long time as the real effects of the Debt in the Uk hasnt even surfaced yet.

With only 30.950.000 shares in issue , they are likely to get gobbled up in no time as more and more will BUY.

same as everywhere ekse - a mark down by MM's against all those closing positions before end of quarter/tax year.

SD

I hope that's all it is.