Where do you think they will go to or should i sell now

hindsight says should have sat tight or bought at 330 :-)
i'm sure many will say that is exactly what they did!

This is on my list of 'shares never to touch again' - bloody dog.

Goldman Sachs note:
"Scenario analysis of possible regulatory outcomes suggests Ladbrokes impacted the most given high UK retail exposure We thus see a wide range of regulatory outcomes as possible, from interruptions in play (e.g. periodic warnings) to more material regulatory outcomes, such as a maximum stake reduction, either as a consequence of RGT recommendations or because the government takes “precautionary” action. We ran a scenario analysis of more material regulatory outcomes and see maximum stake reductions to £50 or £20 as possible; however, we reflect a number of key assumptions in these scenarios, including: 1) player duration increasing, 2) some substitution of lower machine spend to over the counter betting, and 3) bookmakers closing a tail end of unprofitable shops. Considering a £20 maximum stake, we forecast 2015 EPS declines of 37%, 12% and 4% for Ladbrokes, William Hill and Paddy Power, respectively (and 2015E UK Retail EBIT/shop declining 22%-33%).
12m PTs partly reflect possible regulation: Ladbrokes still Sell (20% downside); William Hill (+18%) and Paddy Power (+15%) up to Buy We analysed valuation sensitivities and even in a £20 max stake scenario see upside potential of 12% for William Hill and 13% for Paddy Power; Ladbrokes’ high UK retail exposure (81% 2015E EBIT vs. William Hill 45% and Paddy Power 16%) implies 32% downside. Owing to regulatory uncertainty, we reflect 50% of the potential impact of this scenario in our 12m SOTPbased price targets. Given upside to William Hill (18%, 12m price target now 410p) and Paddy Power (15%, 12m price target now €67, also reflecting changes in our target multiples) we upgrade both to Buy. We remain Sell on Ladbrokes (-20% downside, new 12m price target 120p). We make minor estimate changes but do not reflect the scenarios in our estimates."

Just a wee punt :O) Final 28th.

Results will be good Chris ,it's all the rest of the rubbish that the p...k Milliband started that could curb any big rises ,take a profit and out is my motto here ..

Agree jimmy.

Barclays Capital Equal weight 353.95 356.20 420.00 375.00 Reiterates

I don't agree this is a dog skinny ,i got stopped out in Dec because of that stuttering p...k Milliband ,their results are likely to be good but the share price will remain subdued because of the threat of legislation ,still think it's good for 20 or 30p rise myself.

Your probably right - it's not for me though.

Adverts bonanza as betting giants spend millions in race for customers

Betting companies are fuelling an advertising boom by spending millions of pounds as they rush to grab market share before a new tax comes into force later this year.

The ‘point of consumption’ tax means that even companies based in foreign tax havens will have to be licensed and taxed by the UK if they have British customers.

Companies that moved abroad to pay zero or 1 per cent tax will have to fork out 15 per cent tax on gross profits from December 1, which will cost the industry £300million a year.

Stop to entry for risk free trade.

Stop to 361.3 to lock in + 10

Stop to 366.3 to lock in + 15

Closed two thirds of spread bet @ 379.0 + 27.7 balance to run stop 366.3

Final results

Significant strategic progress:

Increasing diversification of revenue streams with Online and Australia representing 48% of Operating profit3 and international markets increasing to 15% of net revenue

Successfully completed acquisition in April 2013 to take full control of William Hill Online

Greater investment in Online, capitalising on mobile gaming opportunity with 166% growth in mobile gaming net revenue (52 week basis +175%) and with new products and key user experience enablers introduced

williamhill.it and williamhill.es successfully increasing online market share in Italy and Spain; mobile launched in Italy and successful integration of miapuesta brand in Spain

Second home market established in Australia with completion of Sportingbet and tomwaterhouse.com acquisitions. Good progress on improvement plan with imminent launch of new sportingbet.com.au website and preparations ongoing to migrate tomwaterhouse.com onto William Hill Australia technology platform

Profitability achieved in US business in first full year of ownership

Strong net cash inflow from operating activities of £268m

Positive 2013 performance:

Group net revenue1 up 16% (52 week basis: +18%) or +12% on a 52 week underlying basis after adjusting for the introduction of Machine Games Duty (MGD) and with Operating profit3 up 1% (52 week basis +3%)

Outstanding growth in Online Sportsbook amounts wagered +30% (52 week basis: +33%) despite the Euro 2012 rollover with continued strong growth in mobile Sportsbook wagering, up 99% (52 week basis: +106%)

Strong over-the-counter (OTC) gross win margin drives growth in underlying Retail net revenue1 on 52 week basis. Operating profit3 down £15m (52 week basis: down £14m) with additional c£10m indirect tax charge to the Group following change to MGD in February 2013

William Hill US saw 47% same period growth in amounts wagered and £4.9m Operating profit3

Basic adjusted earnings per share +6% (52 week basis +7%)

Strong dividend growth, up 12% to 11.6p per share versus 10.4p in 20125

Stop to 380.3 to lock in + 29

Daniel Stewart has maintained its “buy” stance on shares in gambling company William Hill despite a fall in annual pre-tax profit of six per cent to £257m.

The broker trimmed its target price to 500p from 555p on the back of an 8% cut in forecasts in 2014 earnings before interest, tax, depreciation and amortisation to £359m and earnings per share by 10% to 29.5p.

“However we do not find a multiple of 9.3 times 2014 EBITDA particularly demanding for a brand and business with the scale of WMH and we remain buyers of the stock,” the broker told clients, adding that the balance sheet is in “good shape at 2x net debt/EBITDA to aid further expansion and revenue from outside of the UK is growing”.

Stop to 385.3 + 34

Your staying in then Chris ?