Be heard is a UK-based digital marketing group operating at the intersection of marketing, technology and e-commerce.
Their vision is to build an agile and interconnected group focused on helping clients maximise their return on investment from digital marketing.
To achieve this, They will acquire and integrate best-in-class companies spanning the core digital marketing disciplines, providing management experience, access to deeper resources and a strong platform for growth.

The Group will be built around four key pillars:
Media Planning & Buying
Content
Design, Build & UX
Strategy, Analytics & CRM

The initial focus is to establish scale and reach in the UK, US and Europe, targeting entrepreneurial and market-leading companies that meet our investment criteria.
In addition, they will add scale and depth to partner companies, as well as exploiting future opportunities and technologies as they emerge.

The first partner company is Agenda21, the award-winning digital media planning & buying and analytics agency based in central London.
MMT Digital will be Be Heard's second acquisition now taking place with a mixture of cash and shares, with placing at 3.25p to raise £8.0m till 10 May 2016 AGM

As there is no thread open, I did this one as there is plenty to go on for the long term on the business concept and the quality of management. I bought a couple days ago @ 3.20p

Do not expect much to happen, while the placing is going on

Company plants for the future
The Company's strategic plan is to create a network of digital businesses spanning the marketing services, data and e-commerce sectors through acquiring complementary agencies in the UK, US and Europe. The Directors and the Proposed Directors believe that the current state of the digital advertising and marketing sector presents a significant opportunity to develop a new digitally-centric network.

Acquiring and developing digital competencies has become and remains the key goal for the major marketing services holding groups as traditional agencies have been slow to adapt. At the same time, there has been a proliferation of digital specialists, many of which lack the scale, access to capital and experience necessary to develop and grow. In recent years, many of the mid-size independent digital groups have been acquired by holding groups.

As a result, the Directors and the Proposed Directors believe that there is a gap in the market and an opportunity to build a new mid-size digitally-centric network, providing more flexibility than holding groups and greater scale than digital

The team of Directors to build BHRD

This team came together for a reason and BHRD is that reason.

In the world of advertising WPP are the top dogs with Martin Sorrel as top
However Peter Scott is probably the next man on the list.
There are sites for the 100 most influential people in advertising and BHRD top 3 are on it.
Some of the highest respected businessmen in the game got together one day and decided to set up this company

Now these guys command top billing whatever company the have been involved in past present and future.
They are big hitters in their field, and their CV's are testament to this.

PETER SCOTT
EXECUTIVE CHAIRMAN

Peter co-founded the leading UK advertising agency

Wight Collins Rutherford Scott that as WCRS Group was

introduced to USM in 1983. He led the transformation

of this Group to become Aegis Group plc that became

the largest independent media buying group and was

acquired by Dentsu in 2013.

After taking a sabbatical from the industry Peter

created and led the management buyout of WCRS from

Havas in 2004 and then transformed the business into

Engine Group, an integrated marketing services

business that was sold to Lake Capital in 2014. Peter

served as Chairman and CEO of Engine Group for ten

years.

DAVID WILKINSON
SENIOR INDEPENDENT NON EXECUTIVE DIRECTOR

David is a qualified chartered accountant (FCA). As an

audit partner at EY LLP from 1991 to 2015 he held

positions as the Head of UK Entrepreneurial Services,

UK IPO Leader and Bristol Office assurance partner.

Additionally, he was a member of the UK firm's

Strategic Implementation Group. David is Non Executive

Chairman of AIM quoted CH Bailey plc.

RAKHI GOSS-CUSTARD (NÉE PAREKH)
NON EXECUTIVE DIRECTOR

From 2002 to 2014, Rakhi held various roles within

Amazon becoming Director of UK Media when she was a

member of the UK Executive team with P&L

responsibility for media businesses. Previously she

was a consultant advisor at Zappos.com and has prior

experience of several start-ups and strategy

consulting. She has experience of acquisitions through

her oversight role with The Book Depository within the

UK and is a Non-Executive Director of Rightmove plc,

Kingfisher plc and Intu Properties plc.

IAN MAUDE
GROUP DEVELOPMENT DIRECTOR

Prior to joining the company, Ian served as Director

of Digital Media and Technology at Enders Analysis,

and independent TMT research and consultancy firm. He

is former Vice-President of Interactive Marketing at

AOL Europe, where he was on the UK management board

with responsibility for commercial revenue. He played

a lead role in establishing the IAB, the industry body

which oversees and promotes online and mobile

advertising, in the UK.

ROBIN PRICE
GROUP FINANCE DIRECTOR

Robin is a qualified chartered accountant (FCA) and a

fellow of the Institute of Practitioners in

Advertising. He was a co-founder and Finance Partner

of leading UK advertising agency HHCL and on its

acquisition became Legal and Commercial Director at

Chime Communications plc.

He has since held roles as Chief Operating Officer (UK

& Ireland) of McCann Erickson (part of the Interpublic

Group) and as Global CFO/Commercial Director of ?What

If! Holdings.

I'm deaf according to Freda .

You will regret it on the future not to
btw - Boots give hearing aids away if you are fully deaf
Simply call on 0345 071 1268, but is just a scam the customers say

Eh what's that , I don't need boots .

The new acquisition

MMT Digital is profitable and achieved an underlying profit before taxation of £1.35mln in the year to March 2015.

“Their skills and capabilities will become an integral part of our client offering,” said Peter Scott, executive chairman of Be Heard, “"Beyond this we have a strong pipeline of potential investment opportunities as we look to build out the group's capabilities and capacity across the UK, US and Europe," Scott added.

The strong support from the City for the share issue was an endorsement of the company's strategy.

Acquisition benefits for Be Heard

MMT Digital is Be Heard's second acquisition, following the purchase of Agenda21 in November 2015, adding designing and creating websites, apps and user experiences to Agenda21's media buying, search engine optimisation and analytics capabilities. Bringing MMT Digital into Be Heard beside Agenda21 will create opportunities to exploit the synergies between the two businesses, helping brands build the best digital
experiences while maximising reach and engagement among key customer target groups. In the year to March 2015, MMT Digital achieved an underlying profit before
taxation of £1.35m

Re-admission to trading on AIM of the enlarged group is expected to take place at 8.00am on 10 May 2016, at which point the Acquisition will become unconditional and the Placing will complete

Http://mmtdigital.co.uk/

Well that didn't last long , just been taken over snares cancelled .

Nigel Wray increases stake after placing

before 33,900,000 - 5.23%

now 42,081,000 - 6.45%

A better day ahead looking good so far as buyers took advantage of the lower bid price, almost all buys considering the delay 462K was done when the bid was 3.25p

09:59:22
3.24p
462,569

Schroders plc increased stake after placing

before below 5%
now 61,538,000 -- 9.436%