This was mentioned in Shares Mag of 23rd Nov 2006 as a recovery stock.

Then the price was around 37p. It has since shot up 50% in one week to 56p offer today.

Management has grabbed the company's problems by the scruff of the neck and look capable of delivering a similar turnaround to the one that occurred over the last 5 years.

In the year ending 31 July 2005 the company made 3 million post-tax. If they can do that again then they should make EPS of 14p, so a share price of anything from 100 - 140p ought to be on the cards. 180p ought not to be out of the question.

PDR is continuing to acquire profitable businesses and their recent acquisition, Oriflame, has been earnings-enhancing from the off.

Prospects for the forthcoming year look good, IMO. I already wanted to buy at 40p, but got distracted. However, I have taken a stake today at 56p.

All IMO, PDYOR.






EDIT: RNS of 15 Dec 2006 announces that trading for the first quarter of the new financial year, being 01 Aug - 31 Oct 2006, is profitable and that Oriflame is contributing profitably.

After all the excitement, thought there might be a dip on thursday and enable a top up, but even in a falling market PDR contiued to rise. Still my front runner, now overtaken CW overall, so will probably add today.
ST: In case you are looking in, my No 2 in the uphill stakes is BLVN. There's a pretty compelling storyline, and worth a look I think.
sd.

And we're up again, albeit on tiny turnover: PDR Bid: 68p Offer: 72p Change: 5

Squidd, thanks for your comment re BLVN. I actually had a go at this one last spring and made a few quid at the time. If you feel like publishing your thoughts at any point I started a thread for the purpose, although it's been a while since anyone posted.

Posted yesterday, but here's confirmation in a nice summary:

Premier Direct says HSBC France unit Nobel ups stake to 13.22 pct UPDATE


(increases amount bought after further notification)
LONDON (AFX) - Premier Direct Group PLC said Nobel has purchased 1,475,000
ordinary shares in the company, and now holds 2,740,000 ordinary shares,
representing approximately 13.22 pct.
As parent to Nobel, HSBC France also has an interest in the shares. And in
turn, HSBC France's parent HSBC Bank PLC also has an interest in the shares, as
does its parent HSBC Holdings plc.

newsdesk@afxnews.com
slm

And a good finish to the day: PDR Bid: 68p Offer: 72p Change: 5

123k traded

Can't afford anything else-no spare cash! Like the look of this but liked DCD even more the shares look very undervalued and I'm hoping the market wakes up with the next results what is your opinion ST?

On Friday, the 65 & 130 day m.a.'s formed a golden cross for PDR. I groaned when selftrade demanded 70p for my top up, but the sp continued to build and has now doubled since the dark days of November. Chart now looks very positive to me.
sd.

Squidd, it looks as if you now have a chance to top up much more cheaply:

PDR Bid: 62p Offer: 66p Change: -6

However, barely 103K have changed hands, so it's not a bit sell-off in comparison with last week's buying.

Probably just a bit of P/T?

Probably just someone has got wind that I bought in :-(((
Alan

I feel sorry for anyone who has got wind, Al.

A breather, I think after the mad scramble uphill. My best deals have usually been when I took Rothschild's advice and sold too soon, but I think this is much too soon and I'm looking for funds to add.
sd.

Can someone please take their foot off the break now !

I believe we're waiting for the next trading statement, Remote.

Sorry, OFF THREAD but if you are here Soul, please check QTI thread.

Even with shrunken volumes, there seems to be little downhill drift in PDR. Suggests to me that the MMs are mopping up in preparation for the next run uphill.
sd.

Nobel at it again:

Premier Direct Grp - Holding(s) in Company
RNS Number:8721P
Premier Direct Group PLC
19 January 2007


Premier Direct Group Plc

(the 'Company')


Holding in Company


The Board of Premier Direct Group Plc has today received notification that Nobel
has purchased a further 200,000 Ordinary Shares of 1 pence in the Company, and
now hold 2,940,000 Ordinary shares ('the shares') of 1 pence representing
approximately 14.18 per cent. of the Company's issued share capital.


As parent to Nobel, HSBC France also has an interest in the shares.

As parent to HSBC France, HSBC Bank plc also has an interest in the shares.

As parent to HSBC Bank plc, HSBC Holdings plc also has an interest in the
shares.


19 January 2007


END

Um !
What could they know !

I suspect they know what we know - that this co is a fantastic investment for those who get in soon enough!

Here we go:

Premier Direct Grp - Trading Update
RNS Number:0720Q
Premier Direct Group PLC
24 January 2007


PREMIER DIRECT GROUP PLC


Premier Direct Group Plc, the leading nationwide shopping-at-work provider,
today gives an update on trading prior to the half-year end on 31 January 2007.


The directors anticipate that in the first six months of the new financial year,
Group sales of approximately 12.5 million will generate pre tax profits in the
region of 0.7 million before charging goodwill amortisation. Both the core
shopping-at-work and Oriflame cosmetics businesses contributed to profit. This
return to profits follows the loss-making period experienced by the Group in the
second half of the year to 31 July 2006.


The Group has reduced indebtedness from 6.6 million at 31 July 2006 to 5.3
million at 31 December 2006. The Group has generated free cash flow from
operating activities of 1.3 million up to 31 December 2006, thereby
significantly strengthening the balance sheet.


The core shopping-at-work business continues to make steady progress. The
distributor network has grown from 488 distributors at 31 July 2006 to 525 at 31
December 2006.


With the exception of Oriflame's small administration centre in Milton Keynes,
the Group is now operating exclusively from its South Shields warehouse. The
operational restructuring, which was completed at the end of December 2006, will
result in reduced overhead costs in the second half of the year.


The directors will continue to implement the strategy set out in the 2006 Annual
Report and remain cautiously optimistic about the Group's future prospects. The
interim results will be announced on Wednesday, 28 March 2007.

I wonder if they'll break even on the half after deducting goodwill charges. Last year these amounted to 1,634,000 for the full year.

They should also manage to reduce interest payments by around 100k for the full year, which is nice. EDIT They've also managed to reduce overheads due to cost-cutting measures implemented in H1, the benefits of which will be felt in the current half.

Any other views?

Only 10,000 shares traded today though.