ASOS have dropped quite significantly in the past week for no particular reason and I view this as the perfect opportunity to invest as I can see them bouncing right back up to the 5.50p mark in the next 2-3 weeks. STRONG BUY!!

..and your thinking power reduced significantly too..
think about brain spa. lol

very good today and highest close to date.... getting exciting ..

2000p sometime in 2011.

quiet battle today here .. also SGP on great results some 300p down in half an hour - pretty horror

1002 GMT [Dow Jones] Bank of America Merrill Lynch raises ASOS (ASC.LN) target to 2000p from 1520p, saying it continues to believe the company has got all the qualities to win the global online fashion race. Says the fundamentals of the company are very sound and its new initiatives will help maintain ASOS' edge over the competition. ASOS' international potential remains untouched and BofA sees plenty of opportunity in 'strategic markets' such as the UK, US, France and Germany, as well as 'tactical markets' such as Asia. Expects international sales to contribute to two thirds of the growth going forward. Has a buy rating. Shares +0.2% at 1595p

woodie great article , btw 1643.. new high.. come on baby..come on...

Merril Lynch never heard of them.

a proper close 1640.. nice , according to DX short selling activity goes up to medium from low a week ago as soon as sp reach 1600 box second time..so bomb is ticking...half of the truck ready to unload.

ASC may well benefit from the latest heavy snow, even if pressies now unlikely to be delivered before christmas ..... our high street is dead and feel truly sorry for the retailers and pubs and restaurants; this is dire for them, when many or ven most are struggling to survive anyway.

short ASC mid/late january is my guess

1/4 unloaded today , got feeling that my drop a bit..wouldn't short too..

last day of the year , last minutes of trading , and manage to catch this baby below 1580.. , more like fishing...

Thought I'd start with this gem:

November 22, 2010
ACTION
Buy
ASOS plc (ASOS.L)
Return Potential: 60%
What if? Further international expansion scenario analysis
Source of opportunity
Based on our analysis of ASOS international expansion potential, a push
into the 14 tactical markets it has identified (other European countries,
Australia, BRICs, Japan & South Korea) could generate sales of c.1.5 bn
by FY2021. Furthermore, assuming ASOS achieves c.1.0%-1.1% clothing
retail market share in the US, France and Germany and c.2% market share
in the UK (jointly generating sales of c.3.3 bn), we believe group sales
could reach c.5 bn by FY2021. This upside potential is dependent on a raft
of assumptions, but reflects our view of sustainable top quartile growth
potential for ASOS as tactical markets are promoted to strategic status.
Catalyst
We expect ASOS 3Q2011 trading update in January 2011 and an update
on the fifth strategic market mid-2011, which we believe could be China or
Russia, based on current traffic data. In Increasing price targets to reflect
sustainable growth profile (October 5), we highlighted ASOS and YOOX as
well-positioned pure-plays in a fast growing industry, with scope for
further outperformance as they continue to deliver strong sales and
earnings growth (both on GS SUSTAIN Emerging Industry Leaders List).
Valuation
We raise our sales forecasts from FY2012 to reflect an increase in targeted
international expansion outside the five strategic countries in the medium
term. Our earnings decrease marginally on higher than expected
personnel, marketing and IT costs, but we estimate ASOS earnings are
growing nearly 3x faster than top European apparel retailers like H&M and
Inditex. Our 6-month DCF-based price target is now 2000p (from 1700p).
Key risks
Downside risks include delays and operational complications from
warehouse expansion plans, competition from offline retailers expanding
internet offerings and failure to execute international expansion plans.


Well I'm looking at the downside risks, if that cheers you up, Cyners.
Whilst their trading statement due on 19 January will reflect Q3 - naturally I'd be more interested in Q4.

I've been a fan of this company for some time. But that was then.
I can only speak from my own experience with them, which is miniscule in the scheme of things, but I can't imagine that I'm alone in my ever increasing disappointment with their services.
Whilst they may have overcome delivery difficulties better than most during the whiteout in the UK because they use private couriers along the line, prevailing weather conditions worldwide will not be as kind to them (I'd have thought) notwithstanding their scramble to establish warehouses. From what I can see, they are employing a maximum of resources to take the money and get their stuff out as fast as they can, to the total detriment of their customer service when it comes to dealing with returns for whatever reason. All well and good - but sooner or later this will reflect on the bottom line - customer satisfaction.

Small wonder that John Lewis post ever better numbers. It has been suggested that footfall cannot be the reason for most other major High Street retailers' dire numbers over the holiday season when it is obviously not the case for John Lewis. Their internet range is vast, and it's a fact that there isn't one store in the country that could possibly stock the entire range. What's more, they continually monitor their competitors and match any sale prices on any day, anywhere.

Not so for ASOS. Whilst they might also be expanding their sites (sic), so do their prices.
Based on my own experience (and I've no idea how they fix their prices abroad of course) I am thinking they will be dropping out of the 'higher' end of the market, because that is where they doggedly do not match the big store or designer retailers' own prices by a furlong at least in the UK, so that ultimately they must be sitting on dead stock - because these 'offline' retailers are rising fast on the internet, coupled with excellent customer service, and I'm guessing their quarterly numbers will have soared.

Far too far too fast is my 'umble opinion, and meanwhile Aktieselkabet AF are busily building up a stake, standing presently at more than 17% of the total voting rights.
All that aside, the chart which has seen a strong uptrend for the last 9 months or so is looking a bit sticky now.



What's more, the RSI is looking increasingly bearishly divergent since its peak in September.
No idea of a timescale - but 12 quid for starters anyone?

I can only speak from my own experience with them, which is miniscule in the scheme of things, but I can't imagine that I'm alone in my ever increasing disappointment with their services. ..... my wife would second that; bought once but will never do so again

i am also quite tempted to short this, having already done so with SPG, NXT and OCDO.
sp has been hovering around 1600/1650 for a few weeks now, and certainly shows no inclination to surge decisively north, so sharply south could easily follow the next trading statement

I am glad that I am not the only one who thinks this is worth shorting

Im know from DX that short activity increase to medium couple weeks ago... so most shorters assume that if not going up has to go down or RSI or PE or VAT or something else... well....
Im buying them.. even thursday.. knowing something else? ( it looks like... ):))
shorters good luck and you better call for ambulance. now .

almost assuredly wrong call even if my gut tells me otherwise ..... just shorted modestly at 1608

assuredly ambulance.

tomasz, I am short on these as well so you had better call two

dcb , I'll call even three in case one got puncture - to make sure badly wounded are taken.

210k red to just 40k blue ....and still did not manage to break 1600 barrier... sweet preludium to next week battle... similar to battle for 1400.. :))