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History & Business

Discover Leisure plc is a group listed on AIM of the London Stock Exchange and which is engaged in the retail of caravans, motorhomes and leisure goods from sixteen sites throughout England and Wales.

The Company was formed in April 2003 to exploit opportunities in the leisure market. It acquired the business known as "YorkBoat" in November 2004, and the company was floated on AIM in May 2005. YorkBoat provided river cruises and leisure activities on the River Ouse, near York City Centre.

In August 2005, the Company acquired the entire issued share capital of Signlease Limited, which trades as Harringtons Caravans, a substantial caravan dealership in the North West of England, which reported turnover of almost 14 million in the year ended 28 February 2005.

In September 2006, Signlease acquired the entire share capital of Leisure World (Holdings) Limited, which owns four subsidiaries operating caravan retail sites throughout England and Wales and a further subsidiary that imports motorhomes and caravans from Germany.

In December 2006, the YorkBoat business was disposed of in order that the Group can concentrate on its core business, Caravan and leisure retailing.

During 2006, the Company reorganised its Board of Directors to reflect the new business focus. A team that had previously worked together at Dixon Motors PLC, a motor retail group that grew to 800 million turnover before being acquired by the Royal Bank of Scotland Group plc, reformed with the aim of applying the car retail experience to the distribution of caravans and motorhomes.

In July 2007, Discover completed two major acquisitions, that of Barrons Holdings Limited and Mendip Caravan Centre Limited increasing its annual turnover to approximately 150 million.

In March 2008 the Company acquired the assets of a motor home dealership in Cannock, Staffordshire from the Brownhill Group.

My View:-

The pre-acquisition trading peak was about 30p and they made some solid acquisitions which in fairer times would have taken them up towards 60 or 70p. That says there is a realistic chance of a risk reward return of 15 times - 2p to 30p - and a possibility of a 30 times return.

Staycation Britain creates all time record sales of 28 million for Swift Group at NEC Show

20 October 2009

Britains rediscovering of the benefits of caravan holidays helped Britains largest manufacturer, Cottingham based Swift Group, achieve all time record sales of 28 million at the International Caravan and Motorhome Show held at the NEC, Birmingham last week.

The level of sales was almost 10 million more than at the same show last year and is a clear indication that many people are planning to holiday in the UK again next year. It also marks the beginning of a fight back by both the company and the industry which were hit hard at the start of the recession.

Sales were helped by record attendance at the show, another clear indication that people are looking for value for money, stay at home holidays in the current economic climate.

The results at the show exceeded our wildest expectations and gives us more confidence for the whole of 2010. The mixture of existing owners coming back into the market and a large number of younger couples and families spending their holiday money on our products for the first time is really positive news going forward, Commercial Director Nick Page commented.

http://www.swiftleisure.co.uk/swift-group/news/staycation-britain-creates-all-time-record-sales-of-%C2%A328-million-for-swift-group-at-nec-show

Another recent positive outlook on cravanning from a manufacturer:-

Lunar Growth Continues

Thu 22nd Oct 2009
Lunar Growth Continues

Despite the current economic climate caravanning has increased as the great British holiday becomes more and more popular.

Since the start of the 2009 calendar year Lunar Caravans have seen retail demand grow constantly.

http://www.lunarcaravans.com/news/lunar-growth-continues.php

Also:-

Coachman enjoys most successful International Caravan & Motorhome Show to date.

October 23, 2009

Coachman Caravans, one of the UKs leading caravan manufacturers, recently enjoyed unprecedented success at the International Caravan & Motorhome Show 2009. The event, which took place at the NEC in Birmingham from the 13th 18th October, saw Coachman sell a total of 410 caravans, resulting in 6.8M sales.

This time last year we were deep into the recession and whilst we remained optimistic, we acknowledged that tough times were ahead. However, the results from this years NEC show are extremely positive and the best that we have ever experienced. The atmosphere and attendance was back to what it was before the recession which created a fantastic atmosphere.

We hope our recent achievements at the NEC signify that the caravan industry is making great strides out of the recession. We still have some way to go but will be working hard to make the 2010 season a successful one.

http://www.coachman.co.uk/news/coachman-enjoys-most-successful-international-caravan-motorhome-show-to-date

Discover Leisure are on the Exhibitor list for the next caravan show in Birmingham between 23-28 February 2010.

http://www.boatandcaravan.co.uk/visitors/exhibitors/list/?l=D

From the National Caravan Council:-

12 October 2009

Number of caravan holidays taken in 2009 up 24 per cent and new caravanners set to boost new industry sales

http://www.nationalcaravan.co.uk/home/index.asp?id=22&rid=458

12th October 2009

PRESS RELEASE ~ PRESS RELEASE ~ PRESS RELEASE

CARAVANNING ON THE CREST OF A WAVE
Number of caravan holidays taken in 2009 up 24 per cent
New caravanners set to boost future industry sales

The trade association for the UK caravan industry, the NCC (National Caravan Council) says that figures recently released by VisitBritain for their United Kingdom Tourism Survey show that caravanning and camping is proving hugely popular in 2009.

Holidays to Britains caravan parks between January and May were up by 24 per cent when compared with last year. With the number of holidays taken in the UK up by 16 per cent, caravanning is clearly outperforming the market.

Speaking before the International Caravan and Motorhome show at the NEC (13-18 October) Director General of the NCC, John Lally said: Interest in buying new caravans and motorhomes is beginning to rise again the economic crisis had understandably made buyers cautious. Manufacturers and dealers are very aware that value is uppermost in purchasers minds - and value is whats clearly on offer in the new, high-spec models coming to the show.

Through the summer, we have had a large number of people new to the market trying caravan holidays (both in tourers and in caravan holiday homes) for the first time or the first time for many years. With the high quality, diverse and excellent value product that our industry offers, I am confident that we can convert these holidaymakers to long-term caravanners. And that bodes well for the success of the Birmingham show in October, he said.

Looking back over previous couple of years I don't think we'll get a trading statement now. It'll be straight to final results for year ending 31 August 2009. Although we should get a notice of results any day now imo with the results towards end of November or early December.

Long term downtrend from Summer 2007 when 20 million was raised at 22p over now with the 200 moving average in an uptend.

Problem is you do this week in week out, just take over a thread, tell us how wonderful the stock is then dump it and move to the next one so what is the
point of all this ?

Discover Leisure - Summer is Coming (DISL) (DISL)
Treacle28 - 26 May 2009 18:10 edit this post

If only you could keep to your bullish tone and actually hold a stock
for more than a T10 you may find yourself making some real money treacle.

After your usual ramblings i added this to my monitor just incase and noticed
your sales many weeks ago but today they hit the jackpot and look a great
recovery play and i got in early doors at a nice price, shame you missed out
on it but then you get what you deserve in trading when you try and pump
and dump stocks on T10's.