For Immediate Release
7 March 2014

boohoo.com plc
("boohoo" or the "Company")

Announcement of Placing details and Admission to AIM

Successful Placing to raise £300 million
Market capitalisation of £560 million at Placing Price
Trading starts 14 March 2014 on AIM

boohoo, one of the UK's largest pure-play online, own brand fashion retailers, today announces the successful pricing of its initial public offering ("the IPO") and the placing ("the Placing") of 600 million ordinary shares at 50p per share. It is expected that dealings will commence on AIM at 8.00 a.m. on 14 March 2014.

The Company designs, sources, markets and sells the latest on-trend fashions through the www.boohoo.com website to a core market of 16-24 year old consumers. boohoo is a well-established brand in the UK, Ireland and Australia and currently sells its products into over 100 countries.

boohoo is raising gross proceeds of approximately £300 million, £50 million of which will be used to accelerate its expansion and enhance its working capital base. A proportion of the money raised will be used as part of a multi-stage development plan to grow the Company's distribution facilities and repay the outstanding mortgage on its Burnley warehouse, in addition to funding the infrastructure and IT systems to support future international growth. Approximately £240 million will be used to repay the Convertible Loan notes held by the Company's existing shareholders. Following Admission the Board and the Kamani family will hold approximately 44% of the Company's enlarged share capital. On Admission, the Company is expected to have net cash of approximately £50 million.

The Company is expected to join AIM on 14 March 2014 with a market capitalisation at the Placing Price of approximately £560 million.

The Ordinary Shares will trade under the ticker "BOO" and the ISIN number is: JE00BG6L7297. Zeus Capital is acting as NOMAD and Sole Broker to the Company.

Company highlights

· A strong brand identity and competitive position
o Founded in 2006, boohoo has grown rapidly, developing a brand identity and an international online proposition, and now has over 2.3 million active customers, with approximately 140,000 new customers registering on the website per month
o High fashion, high quality and low price products
o Limited number of direct competitors, focused on a similar age group and price point

· Agile supply chain facilitated by a unique 'Trial and Repeat' model
o Trends transferred from catwalk to closet in as little as six weeks
o Low stock cover of just seven to eight weeks

· A successful track record of revenue generation and profit growth
o For the ten months to December 2013, sales increased by 70% to £91.9m and adjusted EBITDA grew 188% to £10.1m (versus £54.1m and £3.5m respectively for the same period in the prior year)
o Exclusively own brand offering, generating gross margins of over 60 per cent

· A highly experienced management team
o Founded by Joint Chief Executives, Mahmud Kamani and Carol Kane, who together have a long history of supplying fashionable clothing, accessories and shoes to high street retailers

· Demonstrated international growth
o Currently operates an English language website for all sales in the UK and globally and a local French language website launched in October 2013
o 37% of sales were international for the ten months to December 2013, growing from £18m to £34m

· A compelling growth market
o The global apparel retail market has grown at an average annual growth rate of 2.8% per annum since 2008 and is expected to be worth £987 billion by 2017. Online retail sales are forecast to take 23.5% of total fashion retail sales by 2016 in the UK
o Expansion of the current product range, will allow boohoo to broaden its appeal, supported by engagement through interactive content and marketing
o The Directors believe that boohoo's exciting growth prospects are underpinned by forecast growth in both the domestic and international online fashion retail markets, the Company's highly efficient sourcing model and a robust infrastructure development plan

Commenting on the announcement, Mahmud Kamani, Joint Chief Executive of boohoo, said:

"We are delighted to announce that our initial public offering has been successful. The placing and Admission to AIM marks a significant step for boohoo as we invest in this exciting growth opportunity underpinned by the rapidly growing online retail market.

We would like to welcome our new shareholders to the Company and look forward to continuing to develop our business providing market leading customer service for on-trend, value led fashion clothing and accessories as a publicly quoted company."

Carol Kane, Joint Chief Executive of boohoo, said:

"boohoo is a lifestyle driven, online destination and the 'go to' for the latest fashion trends at affordable prices. We are confident that our competitive position and growing customer base means that we are well placed to capitalise on the fast growing online fashion retail market. Our success to date, coupled with our exciting expansion plans, makes this an ideal time to bring the Company to AIM."




Enquiries:

boohoo.com plc
Mahmud Kamani, Joint Chief Executive
Carol Kane, Joint Chief Executive
Neil Catto, Chief Financial Officer

c/o Buchanan +44 (0)20 7466 5000
Buchanan - Financial PR adviser
Richard Oldworth
Helen Chan
Gabriella Clinkard

I didnt buy either ,why are you so sure this is a con cynic ?

because as far as i could see from w/e press, this is very tightly family controlled with all sorts of other little add-ons that looked to be solely for the benefit of the family

it all feels totally wrong as an investment - but then a number of companies that i think look right turn out horribly (GKP!) .... unlike sticky who apparently never ever makes a dud call :-)

Now come on cyners. Thats not fair.
I always own up to bad calls take ABG early this week on the talk thread........alders.

As a trader I do realise you have to take bad calls bad set ups, but you minimise the risk and get shot quickly. Learn learn learn is the call.

And at the same time be humble.

What's the stop more of the family equity becoming availale at a later date when they are £2-£3. My preference over the two this week is Koovs however, but hold both. The online market for this demographic has huge potential. Always a tough one, but Stalwarts like Sainsburys are not having a good time this year either.

Good point GH.

i confess I have an innate distrust of this sort of company, but then I don't like Chinese companies either!
btw, it's interesting to note that ASC has steadily fallen away over the last week or so .... I wonder if a reality check is about to commence

Whats wrong with the Chinese??????????? surely they cant be as corupt as our present Tory party.

oh shut up you stupid idiot! :-)

i am very serious about chinese companies though
we certainly deal with them ourselves, but we have to be triple careful with the contract and all the attaching bits - and still we get burnt from time to time
chinese business ethics are, shall we say, rather different from here in the west

with regard to chinese companies on AIM, you may like at some point to check through them and their performance
i won't touch them

Well yes I admit that re- chinese companys on AIM and due diligence.

BUT ...........YOU should do your own research.

that's why i don't buy them you muppet!

What YOU......... yove never dona bit of research in your life.

Your idle.

Look at me, 6.30 am while 5am day after.

I admit I catch up at the weekend.

for goodness sake!
just stop blowing your own trumpet, go away, take a pill, down your usual 3 lunchtime pints and go to sleep - come back perhaps another day

Cyners my appologies didnt mean it to come over that way. Sorry...............but im still ace.................kidding numpty.

it's ok old chap; i'm pretty much used to you, but you are a pratt at times :-)

LOL ..........I know.

But I still know where to make the bucks.................. never forget that.

only truly successful investment i've ever made was my little freehold in london - and that was pure luck

Must be skint then.


But its mind over matter, never ever be afraid to go against the crowd..................and Ive done it for 20 plus years.


Im still only 40.

Let's see where we are in a year ;)

GF....... nose and longer for you!!! lol

I'll be 18 next month gf :-)