January 20, 2007
[itvt] ITV Interview: Sam Pemberton, CEO, the Softel Group
Pemberton: We generally talk about four different use cases for our products. There's interactive content developers, like emuse, Ensequence, Two Way TV, YooMedia, Vidiom, and so on
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[itvt]: Could you give us some examples of current projects where MediaSphere is being used--especially projects that see it playing out to multiple platforms at the same time?
Pemberton: Sure. We're doing that for a whole range of different partners and customers. Though first I should perhaps stress that we don't actually produce the interactive content ourselves. We leave that to the experts, like emuse, Ensequence, SysMedia, Two Way TV, YooMedia, Vidiom, and so forth--all of which, by the way, partner with us for playout.
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We've also worked with YooMedia on the playout of a variety of interactive applications for UKTV and the other BBC-Flextech channels.
http://blog.itvt.com/my_weblog/2007/01/itvt_itv_interv_1.html