For Immediate Release
7 March 2014

boohoo.com plc
("boohoo" or the "Company")

Announcement of Placing details and Admission to AIM

Successful Placing to raise £300 million
Market capitalisation of £560 million at Placing Price
Trading starts 14 March 2014 on AIM

boohoo, one of the UK's largest pure-play online, own brand fashion retailers, today announces the successful pricing of its initial public offering ("the IPO") and the placing ("the Placing") of 600 million ordinary shares at 50p per share. It is expected that dealings will commence on AIM at 8.00 a.m. on 14 March 2014.

The Company designs, sources, markets and sells the latest on-trend fashions through the www.boohoo.com website to a core market of 16-24 year old consumers. boohoo is a well-established brand in the UK, Ireland and Australia and currently sells its products into over 100 countries.

boohoo is raising gross proceeds of approximately £300 million, £50 million of which will be used to accelerate its expansion and enhance its working capital base. A proportion of the money raised will be used as part of a multi-stage development plan to grow the Company's distribution facilities and repay the outstanding mortgage on its Burnley warehouse, in addition to funding the infrastructure and IT systems to support future international growth. Approximately £240 million will be used to repay the Convertible Loan notes held by the Company's existing shareholders. Following Admission the Board and the Kamani family will hold approximately 44% of the Company's enlarged share capital. On Admission, the Company is expected to have net cash of approximately £50 million.

The Company is expected to join AIM on 14 March 2014 with a market capitalisation at the Placing Price of approximately £560 million.

The Ordinary Shares will trade under the ticker "BOO" and the ISIN number is: JE00BG6L7297. Zeus Capital is acting as NOMAD and Sole Broker to the Company.

Company highlights

· A strong brand identity and competitive position
o Founded in 2006, boohoo has grown rapidly, developing a brand identity and an international online proposition, and now has over 2.3 million active customers, with approximately 140,000 new customers registering on the website per month
o High fashion, high quality and low price products
o Limited number of direct competitors, focused on a similar age group and price point

· Agile supply chain facilitated by a unique 'Trial and Repeat' model
o Trends transferred from catwalk to closet in as little as six weeks
o Low stock cover of just seven to eight weeks

· A successful track record of revenue generation and profit growth
o For the ten months to December 2013, sales increased by 70% to £91.9m and adjusted EBITDA grew 188% to £10.1m (versus £54.1m and £3.5m respectively for the same period in the prior year)
o Exclusively own brand offering, generating gross margins of over 60 per cent

· A highly experienced management team
o Founded by Joint Chief Executives, Mahmud Kamani and Carol Kane, who together have a long history of supplying fashionable clothing, accessories and shoes to high street retailers

· Demonstrated international growth
o Currently operates an English language website for all sales in the UK and globally and a local French language website launched in October 2013
o 37% of sales were international for the ten months to December 2013, growing from £18m to £34m

· A compelling growth market
o The global apparel retail market has grown at an average annual growth rate of 2.8% per annum since 2008 and is expected to be worth £987 billion by 2017. Online retail sales are forecast to take 23.5% of total fashion retail sales by 2016 in the UK
o Expansion of the current product range, will allow boohoo to broaden its appeal, supported by engagement through interactive content and marketing
o The Directors believe that boohoo's exciting growth prospects are underpinned by forecast growth in both the domestic and international online fashion retail markets, the Company's highly efficient sourcing model and a robust infrastructure development plan

Commenting on the announcement, Mahmud Kamani, Joint Chief Executive of boohoo, said:

"We are delighted to announce that our initial public offering has been successful. The placing and Admission to AIM marks a significant step for boohoo as we invest in this exciting growth opportunity underpinned by the rapidly growing online retail market.

We would like to welcome our new shareholders to the Company and look forward to continuing to develop our business providing market leading customer service for on-trend, value led fashion clothing and accessories as a publicly quoted company."

Carol Kane, Joint Chief Executive of boohoo, said:

"boohoo is a lifestyle driven, online destination and the 'go to' for the latest fashion trends at affordable prices. We are confident that our competitive position and growing customer base means that we are well placed to capitalise on the fast growing online fashion retail market. Our success to date, coupled with our exciting expansion plans, makes this an ideal time to bring the Company to AIM."




Enquiries:

boohoo.com plc
Mahmud Kamani, Joint Chief Executive
Carol Kane, Joint Chief Executive
Neil Catto, Chief Financial Officer

c/o Buchanan +44 (0)20 7466 5000
Buchanan - Financial PR adviser
Richard Oldworth
Helen Chan
Gabriella Clinkard

So I see. Grrr.

I thought you would be pleased.....up is better than down..?

I've played it safe because of being burnt
With other shares by selling with the hope of
A decent drop to buy back ....... this will
Be the third time of selling a few and having to buy
Back at a higher price. :(

Barclays Capital today upgrades its investment rating on Boohoo.com Plc (LON:BOO) to overweight (from equal weight) and set its price target at 265p.

:-))
oh dear ..... mine average out at 115

More from Barclays:
"Ahead of Boohoo’s 1H results on 27 September, we are upgrading to Overweight.
Since initiating in March, it has been clear to us that Boohoo has a competitive advantage in its supply chain and ecommerce only model that will yield share gains for many years to come, but we haven’t been able to get comfortable enough on forecasts to find the valuation appealing. This has changed. Our differentiated work tracking ComScore and Google Trends data in Boohoo’s P2 (3 months to end Aug) suggests that PrettyLittleThing continues to accelerate sequentially, is reaching material scale in the UK, and will drive upgrades at the results. We upgrade EPS by 4% in FY18/19E and sit 20% ahead of consensus EBITDA in FY18E and 22% in FY19E. Our consistent valuation framework, comparing the multiple to different earnings scenarios, now yields a risk / reward that we think stacks up. We upgrade to OW and raise our PT to 265p, based on increased confidence in current trading.
PrettyLittleThing is almost as big as Missguided in terms of users: PLT generates almost as many users and as much time spent as Missguided in the UK according to ComScore. Missguided generated revenues of c£120m in the UK in FY17. Boohoo guides for PLT to generate total revenues of c£95m in FY18E. We model c£100m in the UK alone and, with growth looking good in the US, we have £155m in total for PLT.
Upgrades matter most (for now): Boohoo is an expensive stock (55.5x P/E in cal 2018). We have been consistent in our approach to valuation: comparing it to internet peers on a growth adjusted basis with different earnings scenarios (full detail in note). On our higher forecasts, and with more confidence on upside cases beyond, we think the risk / reward now stacks up. There are still question marks about long term margins beyond FY18E with a new warehouse coming and limited tech spend today. But upgrades trump these concerns in our assessment of the share price performance nearer term."

Proactive investor - Boohoo expected to put in another strong showing
After a strong quarterly update back in June, Boohoo.com PLC (LON:BOO) is expected to report a similarly robust performance when it announces its interim results on Wednesday.
Pretty Little Thing – its acquisition made earlier in the year – is expected to drive total sales growth, which Deutsche Bank estimates should come in 95% higher than this time last year at £248mln.
Given the premium which BOO shares trade at, guidance is always king though. Investors will be keeping an eye out for second quarter sales as well as any changes to full-year guidance.
Deutsche expects sales at PLT to have grown by around 164% in the second quarter, while the Boohoo brand is expected to have registered sales growth of 37%.

shall be very happy if not too much profit taking

Interim results


Highlights for the six months to 31 August 2017
Group
·     Revenue growth 106% (101% CER(3))
·     Gross margin 53.3% (2017: 55.3%), down 200bps in line with planned investments in the customer proposition
·     Adjusted EBITDA up 68% at £27.8 million, 10.6% of revenue (2017: £16.5 million, 13.0%)
·     Strong balance sheet with net cash of £119.2 million (2017: £67.1 million) following £50 million share placing
·     Significant investment in IT and warehousing
·     Guidance raised for the full year
boohoo
·     Revenue £181.8 million, up 43% (40% CER)
·     Gross margin 52.3%, down 300bps, driven by planned investments in the customer proposition
·     Retail gross margin 54.4% (2017: 57.0%)
 
PrettyLittleThing
·     Revenue £72.7 million, up 289% on prior year comparative
·     Gross margin 54.8%
 
Nasty Gal
·     Revenue £8.4 million, increasing month-on-month from start-up in March 2017
 

Profit Taking!!!!

Must admit that I sold at around 263 and put all the money back in at around 235. Should have sold a few seconds earlier and waited to buy a little longer...but the new Barclays is not conducive to high speed trading. Or any trading for that matter. Lousy platform.

i didn't sell any from my sipp (long term) but bought some to trade at 237 ..... like IT, too early but easy to be wise after the event

boohoo.com plc (AIM: BOO), a leading online fashion group, announces that, Carol Kane, Joint Chief Executive Officer, has sold 4,650,000 ordinary shares of 1 pence each ("Ordinary Shares") on 27 September 2017 at an average price of 230.1046p per Ordinary Share.

Following this transaction, Carol has an interest in 46,330,421 Ordinary Shares, representing approximately 4.04 per cent. of the Company's issued Ordinary Share capital.

The notification below, made in accordance with the requirements of the EU Market Abuse Regulation, provides further detail.

Barclays Capital today reaffirms its overweight investment rating on Boohoo.com Plc (LON:BOO) and set its price target at 260p.

Citigroup today reaffirms its neutral investment rating on Boohoo.com Plc (LON:BOO) and cut its price target to 250p (from 270p).

One of the co-founders of fast fashion brand Boohoo has offloaded a tranche of her shares.

Co-chief executive Carol Kane sold 4.6m shares at a price of 230p per share yesterday, netting her almost £10.7m.

Boohoo's share price dropped somewhat unexpectedly yesterday after the company revealed rapid sales growth and lifted forecasts again.

This morning Boohoo shares were down another 9.4 per cent to 197.75p.

Looks like a strong downtrend today... probably more directors selling their shares.

boohoo.com plc (AIM: BOO), a leading online fashion group, announces that, Pierre Cuilleret, Non-Executive Director, has purchased 100,000 ordinary shares of 1 pence each ("Ordinary Shares") on 28 September 2017 at an average price of 204.83p per Ordinary Share.

Following this transaction, Pierre has an interest in 100,000 Ordinary Shares, representing approximately 0.01 per cent. of the Company's issued Ordinary Share capital.

Don't try to catch a falling knife. I wish I could remember that before I try.

Possible support:

Barclays comment:
"We upgraded Boohoo to Overweight on 6 September. Our thesis was based around estimate momentum, driven particularly by top line trends at PLT. Our faith in PLT revenue trends has proven to be correct. But we have been caught out on the cost needed to drive the growth: we hadn’t factored in the scale of price, promotional and marketing investment, and the (slightly) lowered EBITDA margin guidance is a disappointment vs. our prior thinking (as are non cash P&L items + the tax rate) and we make subsequent downgrades (but were well ahead of consensus). Given the lofty multiple, the stock has been hit. Where do we go from here? The debate turns to whether this is the low for EBITDA margins and earnings momentum will return post peak trading season, or whether this is the start of a margin downgrade cycle with further cost pressure to come. Our view is that the margin weakness is largely a function of mix (PLT and Nasty Gal lower margin) rather than underlying pressure in the core Boohoo brand. The marketing going into PLT has already driven it to impressive scale and we think the same could happen with Nasty Gal. So we think it makes sense to invest in this way. There is room aplenty for these two brands to drive positive estimate revisions in the next 12 months, and with margins reset we are happy to stay OW into peak trading. PT comes down to 260p."

Exane comment:
"Across 1H Boohoo surpassed revenue expectations fuelled by nascent brand PrettyLittleThing (PLT). As is common in ecommerce, this growth comes with an upfront cost. Raising barriers to entry and replication as it grows, Boohoo is directing controlled investment into a far greater opportunity. This comes at a cost to margins which, judging from yesterday’s 10% share price fall, seems to have unsettled investors. We think this is but a short-term drag and with customer response and KPI’s encouraging, the long-term investment case remains intact.
Despite more dilutive new customers PLT achieves similar basket gross profit to Boohoo brand, but enjoys higher order frequency and better conversion. Over time the PLT brand looks far more likely to be margin accretive than dilutive."