Company Profile

YooMedia plc is one of the fastest growing interactive entertainment companies in the UK.
Since 1997 we have been developing and launching leading B2C consumer brands in the gaming and community sectors. We also work in a B2B capacity with leading brand owners, agencies, content developers and broadcasters to design and develop their interactive content strategies.

Led by Executive Chairman Dr. Michael Sinclair and Group Managing Director Neil MacDonald, YooMedia has assembled a highly experienced management team that possesses a unique blend of skills and experience in the areas of Digital TV, Internet and mobile phone services and technology.

With main office locations in London, Exeter and Maidstone, YooMedia manages core assets including:

Over 30 office locations throughout the UK alone

State-of-the-art studio, production and post-production facilities at our Wapping location.

UK broadcast return path & bandwidth owner

Fully fledged UK Bookmaker License

Database with over 350K UK singles

SMS Engine access with international reach

Fully staffed 50 seat Customer Contact Centre in Maidstone, Kent

YooMedia Dating & Chat - Our dating subsidiary company manages the oldest and largest UK-owned dating brands including Dateline, Club Sirius and Avenues. YooMedia Dating has over 20 office locations throughout the UK and also manages YooChat, our world-leading interactive chat service found on UK digital cable on the Telewest platform (platform extensions planned for 2005).

YooMedia Gambling & Games - Combining the brands of Avago and Channel 425 (in partnership with William Hill) YooMedia is on the leading-edge of interactive fixed odds, casino and poker gambling services for digital TV, the web and 3G mobile phones. Our gaming business also manages YooPlay, the only interactive just for fun games channel found on all four Digital TV platforms in the United Kingdom.

YooMedia Enhanced Solutions (YES) - YES works with brand owners, agencies, content owners and broadcasters to clarify the options, define the strategies and deliver the interactive content that enhances consumer and audience experiences. YES customers include the BBC, Nestle, Celador, William Hill, Channel 4, ZipTV, The Cartoon Network and HR Owen.

Well if Neil MacDonald is leaving it looks like more staff deserting a sinking ship.

Posted by Ian West.


this to MS this morning:

-----------------------------

Dear Mr Sinclair
Having thought about it over the weekend - and having read both the results and your reply to my email of Friday several times - I do not think I can wait until the AGM. I think I'll start my campaign to remove you with immediate effect.

I asked you some very specific questions in my email on Friday, which you chose not to answer, referring me to the AGM instead. I can't see any point in waiting several more weeks to hear more evasions and half-truths.

I will ask my questions again, as I believe they go to the very root of whether you are doing a good job on behalf of YOO shareholders or not (certainly the relentless decline in the YOO share price indicates not).

1/ Was YOO cashflow+ for Q1 of this year? This is a 'yes' or 'no' answer, Mr Sinclair. I need hardly remind you that this was the third time of promising by you that the company would become cashflow+. Did the company achieve this or not? How are shareholders to judge whether management is doing a good job and has delivered on metrics which they themselves have set unless shareholders are given straight answers to straight questions?

2/ What, exactly, is the position with the sale/spin-off of Dateline? SP have now been hawking the division for six months: can they sell it or not? If they can, how many interested parties are there and what is the indicative pricing? If they can't sell it, what will you do?

3/ What _exactly_ is the funding situation? What is the situation with the (possibly toxic) PIPE? How can shareholders draw any conclusion other than that you have been forced by necessity to take funding on disadvantageous terms because the company finances simply aren't performing as well as you would like? (Which raises yet another question: what are you going to do about _that_?)

I'm not just asking you for answers on these points, Mr Sinclair: as a shareholder I'm DEMANDING answers from you on these points. You may be content to see the value of your investment destroyed, but I am not prepared to see you destroy the value of my own investment any longer without taking action. Not one more day. I notice, incidentally, that you are no longer in the Times Rich List, Mr Sinclair - wouldn't have anything to do with the 26m YOO shares you own which have collapsed in value, would it?

You remind me of nothing so much as the management of Skyepharma, in whose removal I played a (small) part. Evasive and discredited, over-promising and under-delivering, constantly fobbing off shareholders with promises of jam tomorrow while they (shareholders) are forced to endure fundraising after rundraising, share dilution after share dilution, on ever-more disadvantageous terms as the company finances implode and weak management fails to take firm action to remedy the situation. Having endured nearly a decade of under-delivery by SKP management I think I know when I'm being spun a line, and I think I'm being spun one right now by YOO. Do you even _have_ a roadmap to profitability, Mr Sinclair?

You may have noticed by now that many small (and not-so-small?) shareholders are entirely out of patience with you. As far as I am concerned Friday was your last chance to deliver - and as usual you completely failed to do so.

I'll be mailing you again soon - and next time it won't just be to you. And I'll be seeing you at the AGM...

xxxxxxxx

PS: this from someone on the bulletin boards this morning, which seems to sum up shareholder sentiment (reproduced verbatim):

"One further thing I should mention about Dtaing is that when they bought them on 22/6/04 One Saturday had annual turnover of 2.7m and Jiles Limited had a turnover of 2.6m. This adds up to 5.3m compared to the present 4.5m.

If you can't sell sex what can you sell?"

Lol , AGM could be interesting then.

I would say

I may buy some shares and go say hello to Neil.

I stay in the highlands so wont be going certain there will be plenty there asking questions

Taken from ADVFN.


From the other thread - a thing so remarkable it should appear on the serious board:

smallie2 - 30 May'06 - 21:48 - 10650 of 10652


posted by Axe on iii


In our forecasts of fully diluted earnings, we have assumed that only 6m of the 7.5m facility is drawn down, due to the 1.3m share placing, and an average conversion price of 4.5p. In 2008, this results in 19% dilution to normalised EPS.

As we discussed in our initiation note (YooTurn dated 6 February),
management has taken a number of steps that have put YooMedia on
track for a maiden profit in 2007. While we are forecasting this to be at a lower level, we remain convinced of the direction, in which the company is travelling.

We would note two further recent developments that should prove
beneficial for YooMedia. First, Sky has announced that, with effect from April 2006, roulette can be released into the broadcast stream on its platform. Second, with effect from July 2006, it will be permissible to offer offshore fixed-odds gaming on the Sky platform.

These developments Research Alert Friday 26 May 2006 Seymour Pierce Research 4 give YooMedia a broader range of revenue
opportunities in conjunction with key customers, including William Hill and Gala.

Given that YooMedia is still in transition from loss into profit, 2006 and 2007 earnings do not provide a representative base for straightforward multiples based approach. Our DCF valuation is now 6.5p (12.0p), reflecting lower cash flows now forecast from the business and also assuming full conversion of drawn down loans under the new facilities.

We retain our BUY recommendation, recognising the longer term value in the business and the groups strategic positioning in its markets, but would note that the potential conversion of loans into shares at the lenders discretion could hold back the share price in the near term.

So SP's DCF valuation has halved from 12p to 6.5p in three months. This is absolutely outlandish; SP clearly isn't in the loop and they must be pretty angry to be made to look fools in this way. Interesting that they don't even quote a price target this time, and who can blame them?

The company has stated twice in RNSs that the 7.5m, net 6.75m, is the amount of the loan, and have confirmed this by telephone today; there is no drawdown. Yet SP think there is. The company is misleading even its own house broker.

If Axe thought posting this was a good ramp, I can only say the most vicious deramper couldn't have done better.

So the SeyP valuation was 12p in the last note with a price target of 9.5p due to the reputation of YOO.
SeyP don't seem to realise that all the loan note proceeds have been taken (a 4 second call would have confirmed that) and, the new VALUATION is now 6.5p without a price target.................any idea what happened between the two notes being issued? We are only looking at 3 months and the company valuation has halved

They knew perfectly well the harm the toxic PIPE would do. Sinclair realized there was a danger he'd have to write off the rest of his shares (along with the hundreds of millions already converted into worthless deferred shares) but he damn well wasn't going to get hooked on the guarantee as well.

Ian West again.


this to MS this morning:

---------------

Dear Mr Sinclair
Even since my email to you of yesterday the YOO share price has continued to slide - now at around 3p and trending downwards. If it keeps up we will be into true penny share territory well before the AGM - if indeed the company is still trading by then.

The continuing uncertainty which is resulting in the share price weakness is entirely your own fault. Did you seriously think you could just avoid the issue of whether YOO was cashflow+ for Q1 of this year, having promised it three times? Did you think you could just fail to mention the matter in Friday's results and nobody would notice? Did you think nobody would notice that there were no firm details on Friday about the (increasingly mythical) Dateline disposal? Or any firm details of the Boots/Sony deals (the company has said in the past that it only issues RNSs for 'significant' deals - so why did it RNS the Boots and Sony deals and then proceed to clam up and tell shareholders _nothing_ about the details?)

In addition to the questions I posed you yesterday I have one more for you, Mr Sinclair - why haven't you resigned? It must be obvious even to you that you are thoroughly discredited, and that nobody - not small shareholders, not the City - has any confidence left in you. You have overseen a destruction of shareholder value worthy of an Enron or a Marconi, and I suspect there is yet more pain still to come.

Given the criticisms you have been receiving in the past few months from myself and other shareholders, I imagine that if YOO had had any good news at all it would have been shouted from the rooftops on Friday. It wasn't, because I don't think there is any. Alternatively, you may just not care what small shareholders think - in which case you really are a fool.

Just so you know what is in store: I am currently drafting an email questioning your business competence, your management abilities and your IR strategy which I will be emailing - later this week or very early next - to the following publications:

Investors Chronicle, Share magazine, Daily Mail/Mail on Sunday, Guardian/Observer, Times/Sunday Times, Telegraph, Independent/Independent on Sunday, Standard, FT/Weekend FT

I will not be slanderous, I will just pose quite legitimate questions to which shareholders are entitled to answers - answers you seem unwilling or unable to give. I am also drafting letters to YOO's large institutional shareholders asking whether they still have confidence in you, given that the shares they bought in the last fundraising at 7p are now worth less than half of that after only a few months. It may be of course that the adverse publicity I generate will impact further on the share price, but I see this as a virtuous circle - the lower the share price, the more angry investors, the greater the pressure on you to go. I'm sure the share price will recover when new, more credible management is in place.

This is now simply a race against time, Mr Sinclair. Can I create an atmosphere among shareholders such that by the time of the AGM voting you out will be a formality, or can you deliver some good news by the time of the AGM to restore both the share price and your shattered reputation? Given your recent complete lack of delivery I think my chances are quite good, Mr Sinclair. What do you think?

xxxxxxxxx

Re: post #3691
A couple of things the aficionados forgot to cut & paste from the Seymour pierce note that may go some way to answering your question.

Key to material interests
1. The analyst has a personal holding of the securities issued by the company, or of derivatives related to such securities.
2. Seymour Pierce Limited or an affiliate owns more than 5% of the issued share capital of the company.
3. Seymour Pierce Limited or an affiliate is party to an agreement with the company relating to the provision of investment banking services, or has been party to such an agreement within the past 12 months. Our corporate broking agreements include a provision that we will prepare and publish research at such times as we consider appropriate.
4. Seymour Pierce or an affiliate has been lead manager or co-lead manager of a publicly disclosed offer of securities for the company within the past 12 months.
5. Seymour Pierce is a market maker or liquidity provider in the securities issued by the company.

Important Notes

Seymour Pierce Limited and/or its associated companies and ultimate holding company may from time-to-time provide investment or other services to, or solicit such business from, any of the companies referred to in research material. In addition, they and/or their directors and employees and/or any connected persons may have an interest in the securities of any of the companies in the report and may from time-to-time add to or dispose of such interests. Details of the significant
conflicts relating to the companies that we research are set out on our website
www.seymourpierce.com, together with a summary of our policies for managing conflicts of interest. Seymour Pierce does not meet all of the FSA standards for managing conflicts of interest, as a result our research should not be regarded as an impartial or objective assessment of the value or prospects of its subject matter, though of course we will always ensure that it remains clear, fair and not misleading.

Cellcast plc
02 June 2006


Press Release 2 June 2006


Cellcast plc

('Cellcast' or 'the Company')

Trading Update


Cellcast plc (AIM:CLTV), a global interactive digital broadcaster, today
provides a trading update for its current financial year ending 31 December
2006.


The recent changes to the listings of channels by Sky Digital (altering the
location of the Company's channels on Sky's Electronic Programme Guide 'EPG')
and the delay in revenues arising from some of the Company's international
investments has had a negative impact on the Company's performance. The Board
anticipates that the market forecasts for the current financial year will not be
met.


Turnover for the year is expected to be below market expectations as a result of
the delays in the revenues from the Company's international projects. However,
turnover in the UK is robust and is significantly ahead of the same period last
year but profitability has been impacted by the EPG reorganisation which has
created scheduling inefficiencies and has made navigation difficult for the
regular viewers of the Company's programmes.


As a result the Board anticipates that the Company will show a loss before tax
for the current financial year. This revised expectation does not take into
account any possible earnings from its programmes on the Freeview platform as it
is too early in the implementation process to assess what these might be.


The Board has already taken positive steps to address the issue of Sky Digital's
EPG reorganisation. The Company has introduced new formats, redeployed
bandwidth and has increased marketing of all its channels to help viewers locate
them on the EPG. In addition, the Company has reduced production costs as well
as operating expenses which will provide significant cost savings going forward.


Despite the reduced expectation for the current year the Board remains confident
of the growing international and domestic demand for the Company's proprietary
products and services which is already proven in multiple markets.


- Ends -

Recieved an email from Isabel Crossley on the 1/06/06, would it be possible to cut and paste it to this board if so could some one explain how to do it.

Mark the text by clicking and dragging the mouse, right click on the marked text, copy. Right click in the posting box here paste.

1 June 2006



Hi,



I am writing in response to a number of shareholder emails that the Directors have received, expressing their concerns re the fall in YooMedias share price.



While general market conditions have been volatile and the concerns about global growth have impacted markets around the world, we really dont believe that this should have depressed the share price to its current levels. Although YooMedia reported a loss on 26.05.06, the figures were in line with expectations and the underlying improvement in the fundamentals should have been evident. This position has subsequently been supported by independent analysts comments.



I know the recent Chairmans Statement outlined the business, but I thought maybe youd find it helpful if I quickly run over where YooMedia stands at the moment. Essentially its transformed itself over the last 12 months and is now a leading interactive media and games group. Following a strategic review last year, the Company realised the need to make some key changes to the business. This included amongst others the appointment of new management, a change of the Companys advisory team, the renegotiation of the William Hill contract, the implementation of an extensive cost cutting programme, a reduction in losses, a refinancing to strengthen the balance sheet and the streamlining of activities to truly utilize its strengths.



As a result of these changes, it is now in a good position to capitalize on its position. It has got some great technology and a whole list of blue-chip clients including William Hill, Gala Leisure, the NHS Direct Interactive and ITV. It has also targeted the marketing and advertising sector and is working with major brands such as Boots, Nestle and Anheuser Busch. Furthermore, it has contracts with Electra Entertainment, Gemstar TV Guide, and tvtv, a branch of Sony UK Ltd, which are all using its new data casting service to deliver enhanced services to Freeview viewers.



One of the remaining issues is to negotiate a corporate deal for the dating business. As mentioned in the prelims statement, Seymour Pierce is assisting in generating as much value as possible from this division and a number of options are being pursued.



On a more general level, a number of shareholders have asked for further details with regards to contracts signed by the Company. Please understand that we update the market with as much information as were able to in accordance with the requirements of the London Stock Exchange. Some deals have commercial sensitivity and so partners may request that we withhold certain information. We have to play a totally level playing field so to provide additional information to individual shareholders would be to breach the AIM rules.



Another question we are being asked is when will YooMedia be cash flow positive? While I know the Directors would like to disclose this information, the Companys advisers have instructed us not to reveal this information on an unaudited basis Im afraid our hands are tied.



In terms of the outlook for the Company, we expect there to be considerable news flow in the coming months. To quote the Chairmans recent statement: The last few months have seen a high volume of activity which we expect to maintain as we continue to build and develop relationships with key blue chip companies.



I will contact you again when a date for the AGM has been agreed as I know the Directors would appreciate your attendance to clarify in person the Companys position and answer any more questions.



In the meantime, please do contact me and I will help where possible, although obviously I can only provide information which is already in the public domain.



Kind regards,



Isabel Crossley.





Isabel Crossley

St Brides Media & Finance Ltd

Aldermary House, 10-15 Queen Street

London EC4N 1TX

Email: isabel@sbmf.co.uk

Nice bit of side stepping by Ms Crossley ... she a budding politician imo.

A one million protected sell just went thru'. Institution wanting out?

Investor Chronicle's Arcticle.


2 June 2006

Yoomedia


Aim. The games and gambling part of Yoomedia contributed most revenue, but the joint venture with William Hill disappointed. New money was raised through a placing and the issue of loan notes.

I think William Hill is dead in the water!!

Thanks to Old wise owl on iii.


I said on this board that if I thought i had got it wrong I would resign from the board.

I have to say that my confidence in this stock has dived along with the price, no directors dealing even at these levels, ever falling price, cr*p e mail response from the company, no news on dating which has been going on for ages. If there was genuine interest in the business then they would have said so or concluded details of a sale/float by now.

Bought in when these last hit 3.5p and took profit at higher levels and bought back in which lost me some of my profit.

Just get a bad sense that this company will announce bad news and the price dives and then the management get the co. on the cheap. cannot take the risk so good luck to all who are staying. I quit, well done to those who bailed earlier!!

Time to buy. 3p available for the brave ;-)