Profile Media
(MEDIA & ENTERTAINMENT)
Trades over 300,000 shares are delayed in reporting by 1 hour.
http://www.profilemediagroup.co.uk
http://www.profile-pursuit.com/
http://https://www.programmemaster.com/index.asp?
http://www.hazletonpublishing.com/
http://www.profilesportsmedia.com/
http://www.pbintel.com/
Recommended by myself as a Strong Buy at 1.20-1.35 pence on 12.11.04


Top Director Buys
Profile Media (PMD)
Director name: Mr John Webber
Amount purchased: 4,402,958 @ 1.00p
Value: 44,030

Profile Media (PMD)
Director name: Mr David Ellingham
Amount purchased: 3,571,348 @ 1.00p
Value: 35,713

Major Shareholders
POWER CONSULTANCY LIMITED 91,647,500 23.85
WRAY N W 33,155,100 8.63
GENERALI PORTFOLIO MANAGEMENT UK LIMITED 13,500,000 3.51
INDIVIDUALS & PRIVATE CLIENTS 9,887,127 2.57
SEYMOUR PIERCE 9,455,100 2.46

Profile Media Group is a broadly based media and communications group focused mainly on custom publishing and related activities in both the UK and the US. Our main business areas are custom publishing and sports media and distribution.
Profile Media Group is made up of a number of different companies specialising in a range of products and services from custom publishing and distribution to multi-channel customer contact and integrated fulfilment.
Profile Pursuit's expertise in custom publishing covers a broad range of disciplines from banking to retail, from the consultancy sector to sports and leisure, and from show business to the grey market. As a result they have established an unrivalled portfolio of consumer and business titles with proven effectiveness as marketing tools for sponsors, advertisers and audiences alike.
ProgrammeMaster is an organisation that provides a unique and unrivalled service to the avid football supporter, by offering Official Matchday Programmes delivered directly to their door.
Hazleton has,for more than two decades striven to produce published products of the highest quality, and the AUTOCOURSE name, itself running for 50 years, which adorns its motor sport publications has become the standard by which others measure themselve
Profile Sports Media specialises in prestigious sporting titles including the Good Ski Guide, Carling Cup Final and Nationwide Playoff Final programmes.
Profile Business Intelligence produces bespoke reports for member governments of the Commonwealth and sector specific reports for the Commonwealth Secretariat, the Commonwealth Local Government Forum and the Royal Agricultural Society of the Commonwealth, all of which are organisations with whom we have strategic publishing partnerships.
Profile Business Intelligence Ltd (PBI) is a young and vibrant, holistic publishing company formed as the only B2B division of Profile Media Group Plc. Alongside publishing the Commonwealth's flagship publications, such as the Commonwealth Foreign Direct Investment Report and Agriculture in the Commonwealth it also publishes bespoke reports for individual member governments and selected private sector partners.

Recent Results (Interims):
RNS Number:4669D
Profile Media Group PLC
29 September 2004

For Immediate Release 29 September 2004
Profile Media Group PLC

Second Interim Results

For the year ended 30 June 2004

HIGHLIGHTS

6 months to 6 months to Year to
30 June 04 31 Dec 03 30 June 04

Turnover #5.3m #7.2m #12.5m

Turnover from continuing operations #5.0m #2.9m #7.9m

Operating loss before depreciation, amortization, (#0.6m) (#2.0m) (#2.5m)
interest and tax

Operating loss from continuing operations before (#0.3m) (#1.4m) (#1.7m)
depreciation, amortization, interest and tax

Loss before tax (#1.1m) (#2.4m) (#3.5m)

- Profile Pursuit UK won a contract to publish the quarterly magazine
for the National Bingo Game Association

- Hazelton and ProgrammeMaster merged successfully and now trade as
Profile Sports Media Ltd

John Webber, Chairman said that:

"With the effect of the introduction of the new contracts and the continuing
improvement of revenues I look forward to reporting further improvement at the
year end which will be for the 18 month period ending 31 December 2004".

For further information:

David Ellingham, Deputy Chairman & Chief Executive tel:(020) 7332 2000
Profile Media Group plc

Jonathan Naess tel: (020) 7710 7400
Nabarro Wells

Russell Cook tel: (020) 7739 8200
Charles Stanley

Mark Edwards tel: (020) 7466 5000
Buchanan Communications

CHAIRMAN'S STATEMENT

I am pleased to present the interim results for the six months ended 30 June
2004.

As previously announced, the Group has changed its financial year end from 30
June to 31 December and therefore the following results incorporate a second set
of interim results for the six month period ended 30 June which, together with
the interims to 31 December 2003 previously announced, make up the results for
the 12 months ended 30 June 2004.

The results reflect the positive impact from the restructuring following the
bank debt to equity swap and the cancellation of the deferred shares and share
premium account which was concluded at the start of the year.

The results for the six months ended 30 June 2004 demonstrate the progress we
are making in returning the group to profitability. The results are in line
with my expectation as outlined in the previous interim statement on 4 March
2004. Compared with the same period last year the loss on ordinary activities
before exceptional items and amortisation has been reduced from #3,887,385 to
#640,554.

Financial Results - Overview

Turnover for the continuing businesses for the twelve months ended 30 June 2004
was #7,935,486 (2003: #8,704,133). The decline is due to withdrawal from loss
making contracts and the deferment of a major title, which will now fall into
the current period, at Profile Pursuit Inc (PPI).

It is pleasing to report that gross margins from continuing activities for the
six months to 30 June have continued to improve to 16.7%. This compares with a
gross margin of 13.1% for the previous six-month period and 15.4% for the 12
months to 30 June 2004.

We have continued to strive to bring the Group's operating base to an
appropriate and sustainable level. Consequently ongoing administrative expenses
have fallen to #1,130,463, a reduction of some 37% over the previous six-month
period. .

Losses from continuing operations before interest, depreciation and amortisation
of goodwill were #287,902 a reduction of 79% from the previous six-month period.

During the period additional charges relating to the disposal of Marketlink and
Woodgate, the Group's fulfilment businesses, were identified and have reduced
the previously reported gain by #484,506 to #1,242,598. This adjustment has led
to the restatement of the results to 31 December 2003 by the equivalent amount,
increasing the loss for that period to #2,409,767.

The loss attributable to shareholders for the six months ended 30 June 2004
including discontinued items was #1,083,952, compared to #2,409,767 in the
previous period.

During the period Commonwealth Business Publications ceased to trade and is
shown as a discontinued operation together with the fulfilment division.

Financial Results - By Division

Publishing - Custom and Contract

This division consists of the Profile Pursuit companies, which operate in the UK
and US. Revenue is generated mainly from the sale of advertising space in
controlled circulation publications.

During the six months under review the UK turnover improved by #732,000 as a
result of introducing new and more regular titles. Revenue, however, decreased
in the US by #2.04 million due primarily to a deferment of one title into the
following accounting period in comparison to the equivalent period last year.
Despite the reduction in revenue the US division produced a profit on ordinary
activities for the period.

Our UK division has recently been appointed to publish a quarterly magazine on
behalf of the National Bingo Game Association (NBGA) as from November. The
magazine will be distributed to one million players via the NBGA member clubs
and is expected to make a significant contribution to earnings next year.

Publishing - Other

The remainder of the Group's publishing activities comprises Hazleton and
ProgrammeMaster.

The operations of Hazelton and ProgrammeMaster have been merged successfully and
now trade under our subsidiary Profile Sports Media Limited (PSM). Since this
restructuring, which was completed at the start of the year, both operations
have achieved a significant improvement in their trading performance despite
difficult advertising markets. The Football League remains an important
customer and we retain contracts to publish the official Matchday Programmes for
their showcase finals. In addition PSM has recently won the contract to produce
the official Matchday Programme for the Welsh Rugby Union. The company is also
pleased to announce that it also recently won an important publishing contract
to produce the Matchday Programme, monthly magazine, yearbook and junior
members' magazine for Chelsea Football Club. The benefit of these contracts
will be reflected in the current period.

Current Trading

As outlined in my previous interim statement it appears the media sector is
showing gradual signs of recovery. Advertising budgets are cautiously improving
which is demonstrated by #4.03 million of forward contracted advertising orders
for publications due to be published after 1 July 2004 being some 34% higher
than at the equivalent date last year. The Group remains committed to
maintaining tight cost controls and seeks to introduce new titles and
initiatives when appropriate. With the effect of the introduction of the new
contracts and the continuing improvement of revenues I look forward to reporting
further improvement at the year end which will be for the 18 month period ending
31 December 2004.

I would like to thank shareholders for their continued support. Our employees
have continued to demonstrate their commitment throughout a difficult period.

John Webber
Chairman
29 September 2004
Group's head office:
Profile Media Group
5th Floor
Mermaid House
2 Puddle Dock
London
EC4V 3DS

As Sue thinks you are all interested in posts from AFN, here's my response to Barnetpeter:

dell314 - 20 Nov'04 - 12:44 - 3942 of 3943 edit

barnetpeter - It always makes me laugh when people compare their stocks to other unrelated stocks, with no detailed explanation of why they think parallels can be drawn.
Funnily enough they always seem to compare their stocks to ones that have subsequently done rather well(I've lost count of the number of times, I've seen dogstocks compared to Yoomedia!!).

Why not compare PMD to IREV or BLA??
Their share prices plunged to lowly levels and then they went bust.

Yes, these are totally irrelevant but then so are your daft observations...


I note that Sue has been unable to deny that her original post contained false and misleading information.....

Rgds
dell

dell314 seems to make out that he has a lot of knowledge of balance sheets and then one has to ask why the stocks he was ramping et all AGT and MT. have gone bust.

From a poster called jscapper on ADVFN :

I have not seen a poster so desperate to stop people investing than dell314 in a long time. Ask yourself, why? He is not a holder and works for the MM's. Big movement must be just days away.

barnetpeter's reply in response to dell314's post :

barnetpeter - 20 Nov'04 - 13:58 - 3951 of 3951


Dell, I say above - "this is a very risky punt and it has debt. But that is why it is a penny stock traded on Aim". Very risky punt sums it up nicely I would think?

What are you looking for me or others to say? That after your posts, we have all seen the light?

This is a penny punt. There are plenty of them around and some will make it and others will not. Almost ALL have debt. It is not a FTSE 350 company or above 5om cap and you cannot easily short it in the UK. Geddit yet Dell?

My advice is to ignore prat posters like Dell. Even if they are right occassionally, those who regularly deramp penny shares are jokers who have often lost heavily themselves in the past.

All of the below (in quote marks) will be in the next set of results, they've won a good few contracts this year, including ZeeTV, Chelsea (ZeeTV has a mass audience and Chelsea as the Independent article pointed out are trying to more than double their membership, especially in the US, PMD are good in the US :

"The operations of Hazelton and ProgrammeMaster have been merged successfully and now trade under our subsidiary Profile Sports Media Limited (PSM). Since this
restructuring, which was completed at the start of the year, both operations
have achieved a significant improvement in their trading performance despite
difficult advertising markets. The Football League remains an important
customer and we retain contracts to publish the official Matchday Programmes for
their showcase finals. In addition PSM has recently won the contract to produce
the official Matchday Programme for the Welsh Rugby Union. The company is also
pleased to announce that it also recently won an important publishing contract
to produce the Matchday Programme, monthly magazine, yearbook and junior
members' magazine for Chelsea Football Club. The benefit of these contracts
will be reflected in the current period".

The importance of the Chelsea contract and the potential :

Chelsea Football Club have confirmed that they are transferring the responsibility for publishing all their magazines and programmes to Profile Media Group. The contract includes the monthly fanzine (Chelsea Magazine), a monthly juniors club magazine (Bridge Kids), the matchday football programmes and the Chelsea Yearbook. Chelsea Magazine is expected to deliver over 50,000 members every month and will have an additional 25,000 distribution at retail on the first issue. This will also have a limited overseas circulation.

Expectations are high at Chelsea Football Club for the 2005 Centenary season. Success is the new watchword throughout the club; be it the performance of the 1st team or the publishers of the club's programmes. Eddie Taylor, the Head of Sports Publishing at Profile Media Group, said "We are delighted to be working with Chelsea on their entire publishing portfolio. Jose's team are committed to playing exciting football, and we in turn are committed to delivering a quality, collectible series of publications designed to entertain and inform the fans."



Julian Scriven, Marketing Director for Profile said "This is a real top end audience - Chelsea delivers the highest demographic of any team in the Premiership - 75% of Season ticket holders are ABC1 and a third earn over 50k per annum. The real opportunity for any advertiser however, is brand association. Chelsea Football Club is synonymous with excitement, glamour and success. These are messages premium brands will want to connect with. Whilst individual opportunities are available, some advertisers are buying across the portfolio for the season to maximise the association.


http://www.profilemediagroup.co.uk/publications.html

And we all know Chelsea love splashing cash out.... = good money being paid in return to PMD.

After all, they wrote 16 million off by sacking Adrain Mutu just recently.

Money is no object to them...they are after the publicty and become a global brand like Manchester United.

Check out the below website to see the many publications PMD have produced this year, most of it will reflected in the next set of results.

http://www.profilesportsmedia.com/

Comment by a poster called Chestnuts on ADVFN :

Afternoon all
Lolsrus i have asked PMD if they Power have a director on the board and they say not and i have asked if they have had contact and they also say not,
We all know PMD is a risky business but look at the potential at what they could turn into.
We know they do a good job
We know about Chelsea contract but i feel they won't stop there but go for all the premier ship and even the european football clubs sky is the limits on this one, and as Barnet Peter says you have to speculate to accumalate, if they send a RSN about either gaining Arsenal or even Man Utd the share price will rocket i can see the potential and so can powerconsultancy and so can Barclays.
And the chart pattern is very distintive and common pattern and will rise back upto 4p but i don't think it will happen over night but by next April it could well be.
Dell314 we have had several discussions with you in the last month or so and answed all your questions your aggender is only to drive the share price down to either buy in your self or for somebody like power to collect shares on the way.

Barcelona & Parma Football Clubs :

Chelsea Football Club :

Chelsea Football Club :

The Good Ski Guide is Britains biggest ski magazine.
We are the only ski media to embrace consumers, travel trade and the internet to give advertisers a total one-stop solution and make that advertising budget go further than ever before.

Our job is to deliver unbiased, objective information and to promote the sport as widely as possible. So we see it as vital that we put our magazines in the hands of as many skiers as possible, which is why our clients enjoy more response and more high--quality response than from any other ski media.

www.goodskiguide.com

Profile Sports Media Ltd have just released the 2004 edition of The Wimbledon Annual.
An exciting, all-colour record of the worlds most famous lawn tennis fortnight capturing all the drama and atmosphere of the hard-fought competition from day one through to the finals.

www.profilesportsmedia.com

Profile Pursuit Ltd have just released the Buy to Let Guide, now in its third successful year and once again produced in conjunction with leading professional organizations in this field, the Association of Residential Letting Agents and the Council of Mortgage Lenders.

The aim is simple; to inform, educate and encourage prospective Buy to Let investors, and in these pages you'll find everything you need to know about the market, allowing you to make a sound business decision based on current market trends.

Whether you are a seasoned Buy to Let investor with multiple properties, or new to the whole concept, we hope that you find this publication useful, stimulating and enjoyable.

New 2004-2005 Hazleton brochure.

The PMD Team :