ASOS have dropped quite significantly in the past week for no particular reason and I view this as the perfect opportunity to invest as I can see them bouncing right back up to the 5.50p mark in the next 2-3 weeks. STRONG BUY!!

bravo gibby! someone finally thinks in here...

cheers tomasz- loads of interest here right now and i should think so with prelims to look forward to and this awesome growth et cetera!!

Just added another 700
Great RNS!!

well done guys! this is the way to do it here. commitment and patience. its not about stock- its about business behind the stock.

cynic , mate , gibbling monkey or whatever...where is your book order rule working since sells more 30% than buys and price is sill rising?? lol

Your slipping cynic, I have little hope for you now......bought asos at 1500p?????where were you when it hung around 1200p.......such a waste.,.

going great which is no great surprise - and well done baler - you know it makes sense!! :-))

This thing makes the DOW look like a pussy cat!

I wish gibby, no funds to play this one, you need a few thou, available to do that.

at about 1200p cynic was busy deramping asos..lol

Think he's lost it.,.

skinny good one!

sorry to hear that baler - but i think you've been doing ok of late :-)) i've chucked some big ones in here - happy so far :-)))

much more to come imo - onwards and upwards

much more

anyway i'm watching trades stream live and i have to say that ammo power is back and i was missing that thing for 5 months sitting quiet and waiting for comeback....just simply got to love that.... i've got conviction for everyone who's got doubts.... we'll made a truck of money here again.

only if you take profit tomasz.,.

..Sales bounce back at fashion retailer ASOS

Reuters – 10 minutes ago


......
By James Davey and Paul Sandle

LONDON (Reuters) - British online fashion retailer ASOS (ASOS.L) bucked the UK retail gloom with sales in the last three months of 2011 bouncing back from a disappointing performance in the previous quarter, it said on Thursday.

"(It) was a bit of a wake-up call, we'd taken our eye off the ball a bit," Chief Executive Nick Robertson told Reuters.

"So it was kind of like 'OK guys we can do better than that', and we did," he said.

UK retailers generally struggled at Christmas as rising prices, muted wages growth and government austerity measures forced shoppers to rein in spending on more discretionary items.

Those with strong internet businesses fared better, however, as time-pressed consumers took advantage of the convenience, and price transparency, of shopping online.

Robertson noted that on Christmas Day 19 percent of ASOS's traffic was via a mobile device.

"I would be amazed if somewhere between 20 and 30 percent of our revenue wasn't (eventually) derived on a global scale off a mobile device," he said.

Shares in the firm, which targets 16 to 34-year-old women looking to emulate the designer looks of celebrities such as Kate Moss, Alexa Chung and Tulisa Contostavlos but at a fraction of the price, jumped over 18 percent after it said UK retail sales grew 10 percent in the three months to December 31, its fiscal third quarter.

That compared with a consensus market forecast of 5 pct and second-quarter growth of 1 percent.

International sales rose 93 percent, just under-shooting analysts' consensus forecast of 100 percent and growth of 141 percent in the previous quarter, and now account for 58 percent of the business.

International sales growth had been expected to slow compared with the previous year when they got a boost from ASOS introducing global free shipping.

Total retail sales rose 46 percent to 146.5 million pounds, while the retail gross margin increased 3 percentage points, reflecting the greater proportion of higher margin international sales.

Robertson is targeting 1 billion pounds of sales by 2015 at which point overseas sales will be over 90 percent of the total.

ASOS shares hit a 12-month high of 2,508 pence in June, fuelled by buoyant trading and bid speculation, but fell back sharply as the overall market tumbled, directors sold shares and investors fretted about the impact of rising youth unemployment on UK growth.

The stock was up 271 pence at 1,765 pence at 1348 GMT, valuing the business at 1.35 billion pounds.

"We look forward to the prelims (year results in June) when we expect an update on the group's plans to enter the Asian market, in particular China, which should lead to a re-appraisal of medium to long-term growth targets," said Collins Stewart analyst Wayne Brown.

Robertson, who owns 10 percent of ASOS's equity, declined to comment on pre-Christmas reports linking the firm with the head of Marks & Spencer's (MKS.L) clothing and homewares business Kate Bostock.

However, he confirmed ASOS is looking to bolster its top management team.

"In the current climate, where the high street is not faring as well, there's actually quite a lot of talent who would love to jump ship," he said. ($1 = 0.6490 British pounds)

yep i'm watching the live stream too - i do like the almost endless stream of computer AT trades and the real good news is that currently the trend is continuous north!! and nearly an hour left today!!

baler - yep very relevant

nice one dc :-))