ASOS have dropped quite significantly in the past week for no particular reason and I view this as the perfect opportunity to invest as I can see them bouncing right back up to the 5.50p mark in the next 2-3 weeks. STRONG BUY!!

claiming at 1200 stupidity to invest in asos , I dont get it why he didnt put money to his mouth and shorted from there...that would be more like cynic as I know...lol

Oriel Securities - Hold TP 1,554

Espirito Santo Execution Noble - Sell TP 1,200

'Buy'

Over at Panmure Gordon, Jean Roche raised the target price from 1,696p to 1,865p and reiterated her 'buy' recommendation.

"As we forecast, momentum in UK sales has picked up, which is very important for sentiment. A shortfall in international sales relates to the EU region, which makes sense in macro terms. Importantly, however, the French and German markets remained strong even though free shipping has now annualised," she commented.

Wayne Brown at Collins Stewart was also a buyer.

"Against a challenging global economic backdrop, we are encouraged that ASOS has been able to maintain its high level of top-line sales growth. The business has a much more flexible model now that its Barnsley distribution centre is fully operational," he said.

He noted that the shares are not cheap on conventional metrics (trading at 33.5 times earnings for the year ending March 2012), but added "that is more than underpinned by high earnings per share growth rate."

"We look forward to the prelims when we expect an update on the groups plans to enter the Asian market, in particular China, which should lead to a re-appraisal of medium to long term growth targets," Brown added.

'Hold'

Investec Securities has reiterated its 'hold' recommendation, but put its 1,250p target under review.

'Sell'

Freddie George at Seymour Pierce was far more bearish, keeping his 'sell' stance and target price of 1,300p on the stock. He noted that the update appeared a little light of market expectations and the mix of sales was slightly different from what was expected.

"We are a great believer in the management of ASOS, the model, and the potential for the company to grow sales overseas. However, we are concerned about valuations, which don't allow for any slip-ups."
HSBC Downgrades ASOS To Neutral From Overweight

0725 GMT [Dow Jones] HSBC downgrades ASOS (ASC.LN) to neutral from overweight and lifts the price target to 1900p from 1890p on valuation grounds. The stock looks fairly priced for now, says HSBC. The company's 3Q trading statement Thursday beat revenue estimates and restored confidence in the domestic market, the bank says. It says the shares are now up with events following the stock's 18% rise Thursday. They closed at 1760.0p.

hsbc put neutral from overweight today, probably because mulberry closed the gap with 41% growth.... good , I want them consolidate as low as possible to increase stake.

to catch the falling knife? ...... not too bright

RNS Number : 9118V
ASOS PLC
20 January 2012

TR-1: NOTIFICATION OF MAJOR INTEREST IN SHARES

1. Identity of the issuer or the underlying issuer of existing shares to which voting rights are attached:

ASOS plc

2 Reason for the notification (please tick the appropriate box or boxes):

An acquisition or disposal of voting rights
X
An acquisition or disposal of qualifying financial instruments which may result in the acquisition of shares already issued to which voting rights are attached

An acquisition or disposal of instruments with similar economic effect to qualifying financial instruments

An event changing the breakdown of voting rights

Other (please specify):

3. Full name of person(s) subject to the notification obligation:
Aktieselskabet af 5.5.2010

4. Full name of shareholder(s) (if different from 3.):
N/A
5. Date of the transaction and date on which the threshold is crossed or reached:

19th January 2012

6. Date on which issuer notified:

19th January 2012

7. Threshold(s) that is/are crossed or reached: 22%
8. Notified details:

A: Voting rights attached to shares
Class/type of
shares


if possible using
the ISIN CODE
Situation previous
to the triggering
transaction
Resulting situation after the triggering transaction

Number
of
Shares
Number
of
Voting
Rights
Number
of shares
Number of voting
rights
% of voting rights

Direct
Direct IndirectDirect Indirect


GB0030927254

16,788,230

16,788,230

16,813,230

16,813,230

16,813,230

22.01%

22.01%


B: Qualifying Financial Instruments

Resulting situation after the triggering transaction


Type of financial
instrument
Expiration
date
Exercise/
Conversion
Period
Number of voting
rights that may be
acquired if the
instrument is
exercised/ converted.

% of voting
rights


N/A

N/A

N/A

N/A

N/A


C: Financial Instruments with similar economic effect to Qualifying Financial Instruments

Resulting situation after the triggering transaction

Type of financial
instrument
Exercise
price
Expiration
date
Exercise/
Conversion
period
Number of voting
rights instrument
refers to
% of voting rights
N/A

N/A

N/A

N/A

N/A
Nominal
Delta
N/A

N/A


Total (A+B+C)

Number of voting rights
Percentage of voting rights

16,813,230

22.01%

9. Chain of controlled undertakings through which the voting rights and/or the
financial instruments are effectively held, if applicable:

N/A

Proxy Voting:

10. Name of the proxy holder:
N/A

11. Number of voting rights proxy holder will cease to hold:

N/A

12. Date on which proxy holder will cease to hold voting rights:

N/A

13. Additional information:
None

14. Contact name:
Lise Kaae

15. Contact telephone number:

+45 99423190

so, supplier increasing stake , simply more to come , simply great....

perhaps they must be wrong too since old fart's falling knife... give to brainless clever sounding words and they'll use it everywhere..

and meanwhile i have banked good profits while you prattle on and sp drifts lower

cynic- do not make it too compicated for tomasz by using words such as "prattle" -in my 3654 message this week I asked him if they sold "waffles" in his native country. needless to say pun was not understood

I'd rather have Cynic investing my money than some of the other folks on here.

I take a fence at that!!.,.

Not naming names, but ......


I think he'd be much better than me :-)

lol.robinhood if you think i'll follow your nonsense u'r even worst than i though. u believe what i want u to believe and u think u figured out something here?
its like to be in a ballpark with disabled( no off to disabled).

ohh no!! cynic ! book order not sound again ... and higher close.. and despite market down!....ohh no!...

wonder how u explain that...
btw mega lol

have you banked any profits? ...... whoops! forgot you were still nursing a sizeable loss

(i bet i'll bank here on top of your whole life)...but for now yes yes you right ...you banked YOUR profits...(1.4k!?!wow)...lol..lets pay the bills...

now let me think about this ..... 750 shares with £2.00 clear profit on each in 7 days ..... tomasz says that £1400, and he must be right; clearly "new maths" ..... and in just 7 days too; that's obviously not nearly as good as nursing a thumping loss accrued over the last year ..... (thinks) i really must go back to school; i've clearly got so much to learn even in my dotage

Now then girls.,.