This was mentioned in Shares Mag of 23rd Nov 2006 as a recovery stock.

Then the price was around 37p. It has since shot up 50% in one week to 56p offer today.

Management has grabbed the company's problems by the scruff of the neck and look capable of delivering a similar turnaround to the one that occurred over the last 5 years.

In the year ending 31 July 2005 the company made 3 million post-tax. If they can do that again then they should make EPS of 14p, so a share price of anything from 100 - 140p ought to be on the cards. 180p ought not to be out of the question.

PDR is continuing to acquire profitable businesses and their recent acquisition, Oriflame, has been earnings-enhancing from the off.

Prospects for the forthcoming year look good, IMO. I already wanted to buy at 40p, but got distracted. However, I have taken a stake today at 56p.

All IMO, PDYOR.






EDIT: RNS of 15 Dec 2006 announces that trading for the first quarter of the new financial year, being 01 Aug - 31 Oct 2006, is profitable and that Oriflame is contributing profitably.

I feel sorry for anyone who has got wind, Al.

A breather, I think after the mad scramble uphill. My best deals have usually been when I took Rothschild's advice and sold too soon, but I think this is much too soon and I'm looking for funds to add.
sd.

Can someone please take their foot off the break now !

I believe we're waiting for the next trading statement, Remote.

Sorry, OFF THREAD but if you are here Soul, please check QTI thread.

Even with shrunken volumes, there seems to be little downhill drift in PDR. Suggests to me that the MMs are mopping up in preparation for the next run uphill.
sd.

Nobel at it again:

Premier Direct Grp - Holding(s) in Company
RNS Number:8721P
Premier Direct Group PLC
19 January 2007


Premier Direct Group Plc

(the 'Company')


Holding in Company


The Board of Premier Direct Group Plc has today received notification that Nobel
has purchased a further 200,000 Ordinary Shares of 1 pence in the Company, and
now hold 2,940,000 Ordinary shares ('the shares') of 1 pence representing
approximately 14.18 per cent. of the Company's issued share capital.


As parent to Nobel, HSBC France also has an interest in the shares.

As parent to HSBC France, HSBC Bank plc also has an interest in the shares.

As parent to HSBC Bank plc, HSBC Holdings plc also has an interest in the
shares.


19 January 2007


END

Um !
What could they know !

I suspect they know what we know - that this co is a fantastic investment for those who get in soon enough!

Here we go:

Premier Direct Grp - Trading Update
RNS Number:0720Q
Premier Direct Group PLC
24 January 2007


PREMIER DIRECT GROUP PLC


Premier Direct Group Plc, the leading nationwide shopping-at-work provider,
today gives an update on trading prior to the half-year end on 31 January 2007.


The directors anticipate that in the first six months of the new financial year,
Group sales of approximately 12.5 million will generate pre tax profits in the
region of 0.7 million before charging goodwill amortisation. Both the core
shopping-at-work and Oriflame cosmetics businesses contributed to profit. This
return to profits follows the loss-making period experienced by the Group in the
second half of the year to 31 July 2006.


The Group has reduced indebtedness from 6.6 million at 31 July 2006 to 5.3
million at 31 December 2006. The Group has generated free cash flow from
operating activities of 1.3 million up to 31 December 2006, thereby
significantly strengthening the balance sheet.


The core shopping-at-work business continues to make steady progress. The
distributor network has grown from 488 distributors at 31 July 2006 to 525 at 31
December 2006.


With the exception of Oriflame's small administration centre in Milton Keynes,
the Group is now operating exclusively from its South Shields warehouse. The
operational restructuring, which was completed at the end of December 2006, will
result in reduced overhead costs in the second half of the year.


The directors will continue to implement the strategy set out in the 2006 Annual
Report and remain cautiously optimistic about the Group's future prospects. The
interim results will be announced on Wednesday, 28 March 2007.

I wonder if they'll break even on the half after deducting goodwill charges. Last year these amounted to 1,634,000 for the full year.

They should also manage to reduce interest payments by around 100k for the full year, which is nice. EDIT They've also managed to reduce overheads due to cost-cutting measures implemented in H1, the benefits of which will be felt in the current half.

Any other views?

Only 10,000 shares traded today though.

Looks pretty good without being bullish (!)
I would like to see a little more detail on possible recruitment drives among distributors as this is the real key to growth. Economies of scale and increased turnover etc.
Until they can show me that I will keep this as an interesting and profitable distraction from my main portfolio, though it has made me a very tidy sum so far and I am very happy.
Alan

Agreed re the distributors, Al. Hopefully they have managed to turn the tide of disgruntled distributors leaving.

Things look fairly positive, but there's certainly little room for errors.

Certainly looking very promising, yet apart from Nobel and we few, nobody seems to have noticed. On a busy day in the market everywhere else, the volumes are still below 10% of the monthly average.
sd.

Squidd, I think in part that the SP was already pretty much in line with today's news; I wouldn't have expected a huge jump in the share price as the RNS was reassuring rather than spectacular. However, there ought to be more SP growth to come.

But it could be good that we're among the few at present - wait for the bang when the world does sit up and take notice.

WDIK, etc, etc.

A bit of a skid today: PDR Bid: 55p Offer: 59p Change: -6.5

but it looks like it could be due to some manipulation by the MM's to get the 54k trade filled:

Time Price Quantity Type Bid Offer Buy/Sell Total Buy Total Sell Total Unknown
13/02/07 09:03 55.5 5,000 O 55.0 59.0 Sell 766 31,597 0
13/02/07 08:59 56.0 7,597 O 56.0 60.0 Sell 766 26,597 0
13/02/07 08:57 56.0 3,000 O 56.0 60.0 Sell 766 19,000 0
13/02/07 08:55 57.0 6,000 O 57.0 61.0 Sell 766 16,000 0
13/02/07 08:54 59.0 10,000 O 60.0 63.0 Sell 766 10,000 0
13/02/07 08:50 60.0 54,000 O 55.0 59.0 Buy 54,766 31,597 0
13/02/07 08:10 63.8 766 O 61.0 65.0 Buy 766 0 0


If I get the trades to display as a "live stream" rather than latest first, the 54k trade comes out on top, making me wonder if it's the cause of the malarkey due to a combination of the aforementioned manipulation plus late reporting of a larger deal.

Still, WDIK.

Up today, only 10K traded: PDR Bid: 53p Offer: 55p Change: 1.5

Results due on Wed 28th March.

Another tick up again today: PDR Bid: 53p Offer: 57p Change: 1 Only 17,000 traded.

Up again today. 20K traded. PDR Bid: 54p Offer: 57p Change: 0.5

Results due tomorrow.