This company seems to be undiscovered by many. Brokers are forecasting EPS >15p for 2005 which even at modest PE of 10 makes an attractive buying opportunity at 84p. I have bought twice and am sitting and waiting hoping this will take off but if shares are good enough for Director Jim Hodkinson things must be on the up. As a prisoner of the missus TV shopping I can see why they should be successful. Most people think QVC when TV shopping but Ideal will certainly appeal more to the masses and now on Freeview things could further improve.
Take a look yourselves but I see chance to double your money at least!

Bashers on here recently have made themselves look stupid.
Continued growth at IDS and 300p target.
Ian (moneyam), the figures for profit/PE ratio/PEG need updating on the quote page. IDS reported thier results earlier in the year and >3m profit.

Profit warning causing a dive