Using HTML, you need to say pretty much what the MoneyAM link tool produces for us.
eg, <a href="http://pages.ebay.co.uk/help/sell/html_tips.html">
http://pages.ebay.co.uk/help/sell/html_tips.html</a>
Which creates the following link
http://pages.ebay.co.uk/help/sell/html_tips.html
Let's swap the URL of an image for the words of the link. Just as an example we'll use an eBay gif for our image:
http://pics.ebaystatic.com/aw/pics/uk/navbar/redesign_p1/ebayLogo.gif
So this means we are going to swap the URL of the eBay gif for the HTML URL web site stuff inside the link. This is currently:
http://pages.ebay.co.uk/help/sell/html_tips.html
so taking one out and putting the other in gives us:
<a href="http://pages.ebay.co.uk/help/sell/html_tips.html"><
img src="http://pics.ebaystatic.com/aw/pics/uk/navbar/redesign_p1/ebayLogo.gif"></a>
And the final result is:
So if you click on the eBay image it takes you to the web site.