121 Media provide contextual advertising software operating through ISPs called PageSense. It analyses pages viewed on the web - both fixed and mobile - for keywords,phrases and URLs, and then generates appropriately targetted advertising. They have recently signed up a series of ISPs who hope to provide discounted, or even free, internet access subsidised by the advertising revenues that will be split with 121 media. Recent newsflow and director buying suggest the business is changing scale in a very lucrative sector. The company has already shown they can generate a couple of $s per month per internet user. A market of 1m customers is signed up with 70m under negotiation. There will be significant competition, but 121 seem to be first into the marketplace. The recent forecast from Canaccord is exceptional. Forecasts for this year have been reduced to a loss as the company has expanded management ready for massive growth. Profits are forecast to rocket in 2007 and 2008 with eps of 101p and 288p, but how realistic are they? Use the links below to decide for yourself.

http://www.121media.com/reports/Analyst_Report_04202006.pdf
http://www.121media.com
http://www.121mediasolutions.com
http://www.smartbrief.com/news/SIA/industryPR-detail.jsp?id=5C5F4222-CD98-471C-BB61-52356628581D&brief=SIA

Annual General Meeting June 2006 (set to be delayed because they are so busy)
Interim Period End June 30, 2006
Interim Trading Statement June 2006
Interim Results September 2006
Financial Year End December 31, 2006
2006 Final Results March 2007

http://www.iab.net/news/pr_2006_05_30.asp

72.5p now - 12%? Anyone out there?

21% today - that's 127 points. Gives it a market cap of 75m which is very expensive and may top out, but the potential for this is evidently huge and recognised by those cashing in now. I for one am more than happy to hold. Will be building my stake as soon as I can release more for this!!

Morning all - up 75p today (10%)

looking to getin, but no doubt once i do it will fecking drop like all the other ones i pick.
maybe a spread bet, big spread though

I'm glad someones awake Chris. It's virtually doubled since bought it a week and a bit ago. I'm sure this has plenty to run ..

so you think im not too late then to jump on? just worried in case ive missed the madness and it starts to fall as fast as it went up!

looks overbought to me now, wish I'd got in Monday didn't see thread till yesterday, could be worth waiting for profit taking

Hmm - debate went long into the night on that. People were saying it was massively overbought at 4 to me, I think this is well on it's way to 20, yet to have a pull back even when the rest of the world was selling like crazy three weeks back ..

Steve and Chris - up 67.5p, exactly the same trending as the last few days which have see 20% or so returns. Upto you but I would have bought this morning.

Now 122.5 up. Someone with deep pockets is soaking up this stock, obviously expecting it to go to the moon. The PI's aren't causing this shift this is serious institutional buying. It's pretty much doubled in value in a week and will be very shortly 10 times the value it was a few months ago. Quite incredible.

why does this not show up the 'other sites' risers list? summuts not right here

American company. You can trade it as normal - for me this isn't too bad as it's stayed off a few radars, when it does hit those radars, which it surely must, we should see a lift more meteoric than the last few weeks! Anyway, 202.5 up as I write. 20% a day will do me fine ..

ahhhhhh was going to buy this mornign but thought ,"no it will probably go down a little and ill get in then" so much for that idea!

It's that age old problem in this game Chris!

Depends what you're doing, there is naturaly a risk that it will cool right off as it's flown up so much, but I firmly believe 50 is achievable by Christmas 20 very shortly. Spreadbetting would therefore seem very appealing but i would set my stops no closer than 7.00, probably lower. Hasn't cooled at all since I bought at 4 though, despite the market tumbling. I doubt it will cool much at all for a while yet. Suppose we'll just have to wait and see!

This was tipped in QL on 6th june at around a fiver ,but the fact that it had come up from 150p from the start of the year ,made me cautious ,(in this market) it looked like retracing ,so i left well alone ,i have since watched it go up every day,, definitely the one that got away !!! :-(

it got away from me too!! I felt sure I'd get burnt if I bought in after the rise began.

Suppose it can't go up 20% everyday. 5% is ok for today then

It certainly can't, am learning not to buy at the top, good luck if you made 25% in last 2 days but would expect serious profit taking over the next week or two, however my crystal ball broke recently and I could be wrong so good luck but I'll sit it out for a while.

Never used crystal balls they're rubbish! ;o)

I'd beg to differ but we will have to see, the alleged 'top' has been reached several times in the last three weeks and deterreed many of my colleagues from buying in after I've laughed my way to massive profits day after day! I think this will continue to climb significantly from where we are now. Today represented a tiny profit take following huge climbs, there's clearly still significant upward pressure and strong support.

The two big protected buy trades on market close mimic last Friday prior to a huge jump, will be interesting to see if they represent buying from the shrewder amongst us. All will be revealed next week I suppose! Best of luck to all holders ..

Sold out at 10, hopefully we will see it stabilise today at a healthy level in order for me to jump back in again!