dedervish
- 20 May 2004 12:57
International Brands Contract to supply sporting range of clothing with wall Mart/asda Can only lead to a win win on profits
h.hairettin
- 01 Jun 2006 13:06
- 4 of 4
.Good article just out.The site is free to register on and to read.
http://www.proactiveinvestors.com/registered/articles/article.asp?IBL
International Brand Licensing: Sports brand Admiral could be a gem thanks to Freddy Flintoff
By Ian Mclelland
Freddie Flintoff not only helped bring the Ashes back to England last year.
The cricket wonder boy also helped raise the profile of a game which for many had been long forgot. International Brand Licensing (IBL), as luck would have it, owe a great deal of thanks to Mr. Flintoff. IBL holds an exclusive sponsorship agreement to supply the England and Wales Cricket Board with Admiral branded kit and training wear until at least 2010.