As predicted last week after some worrying falls in "DEBT FREE DIRECT" it appears it was just nervous investors banking profits,Indeed they were right to do so in light of news on the expansion on training new staff ultimately having effects on profits. Its just the way the system works. Naturally, Investors are twitchy when results are due anyway. It only takes a few heavy investors to SELL in order to get the ball rolling down hill, as everyone panicks purely on those basis and dont have any hard evidence to back it up otherwise,,,,unless your priveliged that is. The recruitment drive now in place at "DEBT FREE" is absolutely essential. "OH MY GOD A DROP IN PROFITS, LETS SELL" is the attitude of most. Take a closer look. A drop in profits in this case is a good thing as the money is being well spent. "Why is this" Because "DEBT FREE DIRECT" just cannot cope with the number of calls that are now flooding in with people who are heavily in Debt. Just this week I have watched 3 headline news on tv on the continuing burden of DEBT troubled Britain estimated at well over a trillion as you Know doubt Know. The recruitment drive is very, very good news in my books that tells me that BUSINESS IS BOOMING at Debt Free Direct. albeit having a temorary hit hit on profits. The Debt/quity ratio for this company stands at just 1.17% now is that good or what.

Last week as everyone was pulling out,I predicted the share price will bounce back to 1.50 + this week .At the time of writing the share price on Friday 13.00, stands at 140.50 from last weeks lows of 1.29. Now even Nostradamus would'nt have been this close.

The Sentiment for this company is still very high which explains the share price movement moving North once again. It will continue to do so for a long time as the real effects of the Debt in the Uk hasnt even surfaced yet.

With only 30.950.000 shares in issue , they are likely to get gobbled up in no time as more and more will BUY.

scenicroute & hilldee (especially) - nice posts. Not at all patronising, arrogant or blinkered. You know, not everyone has the ability to buy and hold shares forever and a day. Some investors own a variety of shares and, quite sensibly, operate stop losses to ensure they live to fight other days. Does that make them "butterflies" or mean that they "just dont have the patience to be good investors.Profits have to be IMMEDIATE and APPARENT. Anything as subtle as 'investing now to cream future profits is, seeminly, beyound them". Tut, tut...who made you the BB genius? And on that note, when did you both realise the potential of DFD and plunge in? Whatever, I bought at 30p and when I sold on last week's dip which breached my personal stop loss, it was to bank a very healthy profit. Incidently, we're not all idiots and as I still believe in the shares I did not sell all of my holding but kept some back, for interest and, hopefully, further profits. So, everyone likes DFD, everyone has their own strategy but just because it's different to yours, it doesn't make it wrong.

Never hurts to bank some cash. I've been in since 60-odd and have top sliced twice in that time and I don't regret it. As you say queenie, you have to do what suits you!

Sorry queen1, its a fair point, which I can't argue with. However this is a forum for both novice and shrewd investors alike ,who share the same interest, exchange opinions and hopefuly learn something from it.My thread was predominantly aimed at the novice. Its my opinion, just like yours, for everyone to see and for them to decide whether its appropriate or not. Investing, especially in shares nowadays can be nail biting as you probably know. For a beginner its often a steep learning curve, losing hundreds on their first punt ,purely acting on tips. Its nice to know why shares go up and down. This is where people like you, me and hilldee come in. Its about education. Hopefuly someone somewhere is learning from this......

P.S

Stop loss, a good thing, a very very good thing

scenicroute, thanks for the post and your further points are noted and understood. And yes, stop losses are a very good thing....shame that I don't always use them and a greater shame that when I don't, those tend to be the SP's that continue heading south!

Its all been very quiet at Debt Free Direct for over a week now, with very thin trades.

I noticed that a couple of very hefty "BUY" trades were executed today.

Trade 1 @ 11.20 this morning where 425,000 shares were bought, totaling 612,000.

Trade 2 @ 11.21 this morning where 453,000 shares were bought, totaling 656,850.

All in all in this trading day (21/02/05) a total of 944,245
were bought. They were all very expensive purchases.

However this failed to budge the DFD share price into positive territory.

The two BIG purchases look a bit SUS, Insider dealings, or just the Traders C#cking up.

I personally believe we good be due for some very good news soon. HBOS and DFD agreement perhaps. I dont know. However someone knows something, Watch this space.

I look forward to hearing from you otherwise !!!

Just an amendment to my sentencing " I personally believe we good be due for some very good news soon"

I meant " I personally believe we COULD be due for some very good news soon"

HAH HAH !

Good news would be good. For many strange and bizarre reasons my portfolio has taken a battering over the last 10 days so a surge from DFD would be most welcome, even though my holding is now tiny.

I will say a little prayer for you tonight queen1 (JUST KIDDING !)

Goodluck, and I hope things are back on track for you soon!

Me too otherwise my name on the BB may have to change to "Skid Row".

Or Dosh Free Direct LOL 8:)

Saw this on the Self-Trade news round up today

City watchdog the FSA will today launch its first investigation into the consumer credit market as part of a crackdown on loan and mortgage companies that use daytime television advertising to target vulnerable consumers, says the Times.

Debt consolidation companies, which entice borrowers into amalgamating store and credit card debt into a loan secured on their property, and providers of equity release schemes for the elderly top a Financial Services Authority hit list of firms suspected of mis-selling.

Is our company affected by this do you reckon? They do use debt consolidation as one solution to their best advice approach - is it against property or unsecured, generally?

If it was a concern, I think we'd have seen it reflected in the SP today already.

SD

stockdog, I don't think DFD will be affected by this. By all accounts they are a shining new light in what to date has been a very murky underworld of taking consumers' money. They have been quoted in all sorts of official studies into the growing debt problem so really should be squeaky-clean.

Thanks for the reassurance queen1 - my view too. And every day the statistics seem to point to more business for them.

lol

Defender of Faith Dog

Splendid stockdog - Definately Funny Ditties...

DEBT FREE DIRECT seems to be doing extremely well this week. All this on no news. So whats the news.

Exactly my question Scenicroute.

Are we heading for a TA prior to April 30th year end with SP anticpating the enormous returns on all those extra staff they recruited - or is it a takeover rumour?

Mind you, on fundamentals it's worth this price - looking at the consensus forecasts:-

EPS P/E PEG EPS Growth Dividend Dividend Yield

30-04-2005 4.79p 31.19 0.01 +2,182.54% n/a 0.00%
30-04-2006 10.08p 14.83 0.13 +110.36% 2.50p 1.76%
30-04-2007 16.54p 9.04 0.14 +64.03% 4.00p 2.82%

Look at the nicely declining forward PE values, rising dividend and especially the PEG (PE divided by EPS Growth in %age terms - par could be somewhere 0.5-1 for a basic growth stock, the lower the better value).

Alternatively, perhaps we are now free of the recent threat from government committees, or perhaps institutions now see we have moved firmly into 50m market cap territory which makes them eligible for some of their funds, although I see no large trades which would indicate they are buying yet.

Looking for a recent broker's report, I came upon the Durlacher and Teather & Greenwoods January notes on this site - http://www.debtfreedirect.co.uk/invinfo.php - worth a re-read to underpin ones confidence in the future of this stock. But nothing more recent.

Anyway, what do I know, apart from the warm fuzzy feeling induced by being 73% up on my holding.

SD

Big Question ?

Is this stock going to breakthrough the 1.60 resistance mark tommorrow 04/03/05 (Friday).

Come on baby you can do it, you deserve it!!!

I'll lay money (some!) that the mid-price will breach 160p tomorrow, since the MM's marked the offer price 1p higher on close of business to protect against cheap buyers (I always assume) but the bid stayed at its highest level of the day.

Whether it sticks, I can't tell.

SD

You were right.Might pause before another move up.Nice chart and break out.

Hello hobleg!