PRICE 1.00-1.20 PENCE

1 Year Chart



History & Business

Discover Leisure plc is a group listed on AIM of the London Stock Exchange and which is engaged in the retail of caravans, motorhomes and leisure goods from sixteen sites throughout England and Wales.

The Company was formed in April 2003 to exploit opportunities in the leisure market. It acquired the business known as "YorkBoat" in November 2004, and the company was floated on AIM in May 2005. YorkBoat provided river cruises and leisure activities on the River Ouse, near York City Centre.

In August 2005, the Company acquired the entire issued share capital of Signlease Limited, which trades as Harringtons Caravans, a substantial caravan dealership in the North West of England, which reported turnover of almost 14 million in the year ended 28 February 2005.

In September 2006, Signlease acquired the entire share capital of Leisure World (Holdings) Limited, which owns four subsidiaries operating caravan retail sites throughout England and Wales and a further subsidiary that imports motorhomes and caravans from Germany.

In December 2006, the YorkBoat business was disposed of in order that the Group can concentrate on its core business, Caravan and leisure retailing.

During 2006, the Company reorganised its Board of Directors to reflect the new business focus. A team that had previously worked together at Dixon Motors PLC, a motor retail group that grew to 800 million turnover before being acquired by the Royal Bank of Scotland Group plc, reformed with the aim of applying the car retail experience to the distribution of caravans and motorhomes.

In July 2007, Discover completed two major acquisitions, that of Barrons Holdings Limited and Mendip Caravan Centre Limited increasing its annual turnover to approximately 150 million.

In March 2008 the Company acquired the assets of a motor home dealership in Cannock, Staffordshire from the Brownhill Group.

My View:-

The pre-acquisition trading peak was about 30p and they made some solid acquisitions which in fairer times would have taken them up towards 60 or 70p. That says there is a realistic chance of a risk reward return of 15 times - 2p to 30p - and a possibility of a 30 times return.

If only you could keep to your bullish tone and actually hold a stock
for more than a T10 you may find yourself making some real money treacle.

After your usual ramblings i added this to my monitor just incase and noticed
your sales many weeks ago but today they hit the jackpot and look a great
recovery play and i got in early doors at a nice price, shame you missed out
on it but then you get what you deserve in trading when you try and pump
and dump stocks on T10's.