ASOS have dropped quite significantly in the past week for no particular reason and I view this as the perfect opportunity to invest as I can see them bouncing right back up to the 5.50p mark in the next 2-3 weeks. STRONG BUY!!

sp is about spot on to earnings.not much room for shot.

currently -210 at ~2280
mere selling on the results, or is it a more serious perception that p/e etc is asking far too much?

..Broker snap: ASOS's plans for China at risk, says Seymour Pierce
LONDON (ShareCast) - Seymour Pierce has raised its target price for online retailer ASOS (Other OTC: ASOMF.PK - news) from 1,900p to 2,350p to reflect the recent share price momentum, but the broker has maintained its 'hold' rating.

Final results for the 12 months to the end of August (a new accounting date) were broadly in line with expectations.

Underlying pre-tax profits jumped 40% to £44.5m, slightly above Seymour pierce's £44m forecast. The broker said that there were no real surprises in the announcement and it is not making any changes to its current-year (ending August 2013) pre-tax profit forecast of £58m.

Factoring in these forecasts, the stock is trading at 48.7 times FY13 earnings.

Seymour analyst Freddie George said: "The founder of BestSeller, however, who holds 27% of the equity (recently increased by one percentage point), is getting closer to the 30% bidding threshold while we believe the Chinese development plans will be pushed further into the future."

"Kate Bostock, the outgoing M&S director, who has been appointed a director, in our view, adds credibility to the business but might not fit in with the unique culture," George said.

BC

..

much roomier now.i tought it will take more time.PE now getting nicely undervalued.my time soon.

Online fashion retailer ASOS fell 183p (7.3%) today after releasing results for the five months to 31 August, reversing a pre-announcement mini-surge. Although group revenues are up 32% to £238m and international sales rose by 46%, the City was clearly disappointed by the news that buying director Caren Downie is to leave the company.

Forecasts for next year suggest a trebling of earnings per share, but put those shares on a P/E of 48. Is there enough future growth through international expansion to justify such a high rating?

typical schizophrenia.same questions when sp was 3.5.. 6.. then 11..etc,dig down some analysts years back.

2.7 mil sell just before open.. never see that before..someone sell it.. someone bought it..

Shares in online fashion retailer Asos suffer 12% drop in two days as directors dump stock
By Ben Griffiths
PUBLISHED: 11:26, 26 October 2012 | UPDATED: 15:03, 26 October 2012
Comments (1) Share

..
Attractive figure: The Asos share price fell on talk that its directors had cashed in stock in the online retailer.
Shares in online fashion retailer Asos suffered a mysterious 7 per cent slump yesterday and another 5 per cent drop this morning amid rumours of a huge sell-off by directors.

The fall occurred despite a 42 per cent surge in annual profits.

According to market sources, directors of the company, including chief executive Nick Robertson - who holds 9.5 per cent of the stock - were behind the sale.

Broker Numis Securities is understood to have placed 2.75m of the 81.5m shares in circulation at a big discount to the current price.

At yesterday's closing price of 2,326p - down 167p on the day - the block of shares would be worth a hefty £63.9million. The shares were another 113p down at 2,213p today.

Asos's head of investor relations Greg Feehely refused to comment on the price movement, saying the firm would make a statement to the London Stock Exchange if needed.

Earlier Asos said strong trading in overseas markets helped offset slower growth in its UK domestic market.

Underlying pre-tax profits hit £44.5million in the five months to August 31 on revenues up 32 per cent at £238m.

Asos is not paying a dividend.

Analysts at Espirito Santo said: 'In order to get to the current share price, we need to assume unbroken double-digit sales growth for the next ten years.'



Read more: http://www.dailymail.co.uk/money/markets/article-2223440/Shares-online-fashion-retailer-Asos-suffer-15-drop-directors-dump-stock.html#ixzz2AQTSxsZA
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loaded the whole truck at 2146-36 and floored spread 2134.sweet.

2281.. tearing..

2424..impressive close ..things looking beautiful..

this could be thereason for todays late rise

Online fashion retailer Asos has branched out into the luxury market by buying a multi-million pound stake in Covetique, which sells pre-owned designer clothes, shoes and handbags on the web.


Asos targets "fashion-forward twentysomethings globally", and its customers will be able to access Covetique through its own website after it bagged a 30 per cent shareholding in the start-up for an undisclosed sum.

Founded in 2011 by financiers Nicola McClafferty and Bobby Devins, Covetique sells second-hand clothes and footwear, including styles by Alexander McQueen and Burberry at discount prices.

Asos already sells second-hand clothes on its Marketplace site, but Covetique will extend its offer to luxury fashion pieces.

could be woodie, could be , good article.

what a swing ! +50 down, +70 up.....definitely not good day for weak longs ...not good for shorts at the end too..lol.

sensitive area today ..should bring some volume for conviction..

good finish.

nobody commenting on Amazon going head to head with ASOS?

nobody other than gibbering tomcat much interested in ASC either!

since i've got heavy load this time deciphering what's price is doing is much more important to me then potential takeover twit.surely ex Amazon McBride move makes things more interesting but any bid have to face 27% suplier's stake.here i don't see it easy go ahead.

no worrying about shares but im happy be out of spreads Friday, didn't catch these 25s but still 340 pts/70% up on spreads seems not bad at all :)