ASOS have dropped quite significantly in the past week for no particular reason and I view this as the perfect opportunity to invest as I can see them bouncing right back up to the 5.50p mark in the next 2-3 weeks. STRONG BUY!!

2.7 mil sell just before open.. never see that before..someone sell it.. someone bought it..

Shares in online fashion retailer Asos suffer 12% drop in two days as directors dump stock
By Ben Griffiths
PUBLISHED: 11:26, 26 October 2012 | UPDATED: 15:03, 26 October 2012
Comments (1) Share

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Attractive figure: The Asos share price fell on talk that its directors had cashed in stock in the online retailer.
Shares in online fashion retailer Asos suffered a mysterious 7 per cent slump yesterday and another 5 per cent drop this morning amid rumours of a huge sell-off by directors.

The fall occurred despite a 42 per cent surge in annual profits.

According to market sources, directors of the company, including chief executive Nick Robertson - who holds 9.5 per cent of the stock - were behind the sale.

Broker Numis Securities is understood to have placed 2.75m of the 81.5m shares in circulation at a big discount to the current price.

At yesterday's closing price of 2,326p - down 167p on the day - the block of shares would be worth a hefty £63.9million. The shares were another 113p down at 2,213p today.

Asos's head of investor relations Greg Feehely refused to comment on the price movement, saying the firm would make a statement to the London Stock Exchange if needed.

Earlier Asos said strong trading in overseas markets helped offset slower growth in its UK domestic market.

Underlying pre-tax profits hit £44.5million in the five months to August 31 on revenues up 32 per cent at £238m.

Asos is not paying a dividend.

Analysts at Espirito Santo said: 'In order to get to the current share price, we need to assume unbroken double-digit sales growth for the next ten years.'



Read more: http://www.dailymail.co.uk/money/markets/article-2223440/Shares-online-fashion-retailer-Asos-suffer-15-drop-directors-dump-stock.html#ixzz2AQTSxsZA
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loaded the whole truck at 2146-36 and floored spread 2134.sweet.

2281.. tearing..

2424..impressive close ..things looking beautiful..

this could be thereason for todays late rise

Online fashion retailer Asos has branched out into the luxury market by buying a multi-million pound stake in Covetique, which sells pre-owned designer clothes, shoes and handbags on the web.


Asos targets "fashion-forward twentysomethings globally", and its customers will be able to access Covetique through its own website after it bagged a 30 per cent shareholding in the start-up for an undisclosed sum.

Founded in 2011 by financiers Nicola McClafferty and Bobby Devins, Covetique sells second-hand clothes and footwear, including styles by Alexander McQueen and Burberry at discount prices.

Asos already sells second-hand clothes on its Marketplace site, but Covetique will extend its offer to luxury fashion pieces.

could be woodie, could be , good article.

what a swing ! +50 down, +70 up.....definitely not good day for weak longs ...not good for shorts at the end too..lol.

sensitive area today ..should bring some volume for conviction..

good finish.

nobody commenting on Amazon going head to head with ASOS?

nobody other than gibbering tomcat much interested in ASC either!

since i've got heavy load this time deciphering what's price is doing is much more important to me then potential takeover twit.surely ex Amazon McBride move makes things more interesting but any bid have to face 27% suplier's stake.here i don't see it easy go ahead.

no worrying about shares but im happy be out of spreads Friday, didn't catch these 25s but still 340 pts/70% up on spreads seems not bad at all :)

well, and makes even more independent of sort of cynic's views..

price did not that bad as I feared so did reopen spread slowly at 2456

Trading Statement

Q1 Highlights

· Retail sales +30% year on year (UK +24%, International +34%)
· International sales 63% of total (61% last year)
· Retail gross margin down 100bps on prior year (+440bps in Q1 2011/12)
· In-country offices opened in USA, France and Germany
· 5.4 million active customers* at 30 November 2012 (+35% year on year)

Got to love that sudden 50 point swoosh

From 2570 to new teritory - 2620 in one tick!

just loaded more spread at 2530 .. btw should definitely listen to brokers like Espirito.. or something..1200 price target !..got to love these guys..