Real Affinity (RAF) is an AIM listed direct marketing and communications specialist. It was floated on AIM in March 2001 and was effectively taken over when Navigator reversed into it in February 2004. Its current market value is around 2.2 million.

It has extensive blue chip clients, including: Imperial Tobacco, Green Flag Motoring Assistance, InterContinental Hotel Group, Rizla, Procter & Gamble, DaimlerChrysler, European Athletic Association, Sports Technology Group, Campina, Puma, Umbro, Sage, Fox Kids TV Europe and institutions ranging from the English Schools FA to the Institute of Thai Culture.

Extracts from the results published 5 August 2004 for the year ending 31 March 2004:
The overall margin on gross profit to sales of the Company grew by 25% to 52% over the previous year. Operating expenses were tightly controlled and reduced by 864,248 against the previous year. Operating profit in the period under review before depreciation and amortisation rose by 141% to 256,300 against a loss of 529,466 for the previous year.
The chairman stated: I remain confident that should positive market conditions prevail the Company will be able take significant steps forward in the coming year!

Strong buying today and news

Financial News
Wednesday October 31, 07:02 AM
Major New Order

Real Affinity plc

850,000 contract with WH Smith


Real Affinity plc ("Real Affinity" or "Group"), the AIM-listed
marketing services group, announces that it has agreed an extension
of (Advertisement)

its current partnership with retail giant WH Smith plc to manage
their travel service requirements. The contract is worth in excess
of 850,000 over the next three years.

It will see Swindon-based Real Affinity Events, the event management
arm of the Group become the sole supplier of travel, accommodation,
meeting and conference services to WH Smith for the next three years.

WH Smith has taken the strategic decision to contract one agency to
deliver all of its conferencing, meeting, travel and accommodation
requirements for 3 years following a thorough analysis of its entire
supply chain. Key to the award of this contract was the ability to
deliver to exacting quality and performance targets. WH Smith has
640 high street and travel stores at airports, train stations and
motorway service area locations.


Anita Lowe, Chief Executive of Real Affinity Events commented:

"This significant contract award builds on Events' existing strong
commercial relationship with WH Smith. It proves once again the
faith our clients have in us and demonstrates what can be achieved
when you deliver consistently on both performance targets and
quality.

"It also highlights Real Affinity's ability to deliver flexible yet
tailored solutions to major blue-chip customers and illustrates the
stronger service offering that the Group is now able to provide."

31 October 2007

For further details, please contact

Momentum still here following last weeks rise.

Trading statement out.