Well from what Ive heard and seen over the last two years its seems everybody has gone barmy borrowing as much money as possible. It seems the days when people used to save for a rainy day are far gone and the buzzword is now 'have you got a credit card'.
Nearlly everday I get a leaflet or letter through my door asking me if I want to borrow such and such for a new car or a house extension etc.
Leading Banks say we have never been a bigger country of borrowers, they estimate borrowing has gone up between 14% and 17% on an anualised basis this year alone, bang on all the existing debt outstanding and we could have OVERLOAD. And this will be further compounded with interest rate rises which I feel sure we will see later this year and going into next year.

Step forward Debt Free Direct, the provide a service that allows people to to get their finances back on track while still repaying their creditors far more than if the debts were passed to personal factoring and debt management companies.

Heres a summary of what services the company provide.....


Debt Free Direct helps individuals find the best solution to their debt
problems, based upon an analysis of their particular financial circumstances.
Financial information on an individual is processed through a computer model
(the Best Advice Model) developed by Debt Free Direct in order to recommend a
solution suitable for that individual's particular financial circumstances. The
solutions offered range from basic advice, such as simply destroying credit
cards and curbing unnecessary expenditure, to the following solutions:

* consolidation loan
* re-mortgage
* informal arrangement
* individual voluntary arrangement (IVA)
* bankruptcy

Debt Free Direct has a distinct position in the marketplace in that unlike most
of its competitors who sell specific products, Debt Free Direct looks to provide
the best advice to the consumer and recommends to them the most appropriate
service.

Debt Free Direct is based in Chorley, Lancashire and was admitted to AIM in
December, 2002.

The company have a strict sifting proceedure through the Best Advise Model and only about 33% of applicants get through therefore eliminating risk to the company.

Profit and Loss summary below


CONSOLIDATED PROFIT AND LOSS ACCOUNT

PERIOD FROM 26 APRIL 2002 TO 30 APRIL 2003


Period from
26 Apr 02 to
30 Apr 03


TURNOVER 1,058,248
Cost of sales (738,877)
_________
GROSS PROFIT 319,371
Administrative expenses
Goodwill amortisation (126,641)
Other administrative expenses (288,041)
_______
(414,682)
_________

(95,311)
OPERATING LOSS

Interest receivable 963
Interest payable and similar charges (80,443)
_________

LOSS ON ORDINARY ACTIVITIES BEFORE AND AFTER
TAXATION (174,791)

Tax on loss on ordinary activities 59,941
_________

LOSS FOR THE FINANCIAL PERIOD (114,850)
=========
Loss per share - basic and diluted (1.28p)

The balance sheet looks sound for a company in its infancy and its business model.


CONSOLIDATED BALANCE SHEET

AS AT 30 APRIL 2003

FIXED ASSETS


Intangible assets 2,791,424
Tangible assets 211,349
_________

3,002,773
CURRENT ASSETS
Debtors 1,254,124
Cash at bank 81,249
_________
1,335,373

CREDITORS: Amounts falling due within one
year (1,672,471)
_________
NET CURRENT LIABILITIES (337,098)
_________

TOTAL ASSETS LESS CURRENT LIABILITIES 2,665,675

CREDITORS: Amounts falling due after more than
one year (168,392)

PROVISION FOR LIABILTIES AND CHARGES (1,987,98)
_________

509,296
=========


CAPITAL AND RESERVES
Called-up equity share capital 225,000
Share premium account 399,146
Profit and loss account (114,850)
_________

SHAREHOLDERS' FUNDS 509,296
=========

In a business model like this you are going to get a big percentage of Intangibles.


The Business Plan Going Forward.

The model is based upon continuing to take a share of the existing market and
all our budgets and forecasts have been made upon that assumption. However
there is the potential for accelerated growth if the market, or our share of it,
increases. We believe that we are living through a period of quite exceptional
levels of:-

• high employment;
• low inflation;
• low interest rates; and
• rising house prices.

The above have dynamically combined and resulted in ever increasing record
levels of secured and unsecured debt. This is increasingly being used to fund
expenditure in excess of income. Essentially, too many people are living beyond
their means and are funding the gap with secured and unsecured debt.

At this time most people can afford the repayments on increased debt because the
interest they pay, notably on their mortgage, has been falling.

However the economic factors outlined above will not last indefinitely. We
believe that the time will arrive when interest rates will rise and this will
impact on the existing delicate economic balance prompting a vicious circle
resulting in ever increasing numbers of over-indebted people requiring our help.

We are confident that we are well placed to help them and that our business will
continue to grow even more rapidly in the years ahead.

Our purpose

Briefly our purpose is to:-

• provide the best advice to every over-indebted person who calls us;
and
• be the leading provider of advice and appropriate financial solutions
to over-indebted consumers with particular focus on the 'quality
sector'.

The 'quality sector'

Essentially these are generally responsible, mature people who through
unforeseen life events have become unable to pay their bills on time. This is a
situation that they do not like and they are 'the unfortunates' in what is often
perceived as an irresponsible market.

These are people, who having been pointed in the right direction will stick to
the most appropriate solution found for them and will become good customers for
us.

Building shareholder value

To continue to build shareholder value we will:

• target the appropriate market sector;
• provide the appropriate advice to a high technical and ethical
standard;
• provide appropriate empathy to their difficulties; and
• use the law and the regulatory framework which is appropriate for
their benefit.

In other words, shareholder value will be derived by doing what is right and
appropriate for all of our customers in every circumstance.

Debt Free Direct is different

We offer free, impartial, best advice to every caller........without exception.

Best advice is systematically delivered through a sophisticated computer advice
model. This has been independently recognised as an industry leader.

Furthermore, in a largely unregulated market our business operations are highly
regulated; something which we welcome. We provide advice in all financial areas
to include the most formal, legal insolvency processes and we employ highly
qualified Licensed Insolvency Practitioners whose advice and working practices
are monitored and regulated by the appropriate authorities,

We believe that this is a market which is ripe for increased regulation in the
future and we will positively welcome that when it happens.

We are encouraged to see that others share our view as highlighted by the OFT
guidelines issued to debt management companies and the recently announced
investigation into consolidation loans. Any increased regulations resulting
from these or any other government initiatives can only strengthen our position
in the marketplace.

We will particularly benefit as others struggle to embrace the cultural change
required from higher regulatory standards imposed upon them.

A Redmond
Chief Executive Officer

And finally the company have recently placed 3.85 million of new shares ahead of costs to partly fund a TV Campaign going up towards the xmas spending spree on Satelite and Terrestial TV. 1.5 million will go on advertising and to increase its Call Centre Capacity.

I rate the shares a long term Investment but there could be some interesting times ahead.

Please DYOR.

GF.

Thought what the hell and topped up anyway....bound to be well worth it.

Let's hope so! No spare funds this end for topping up but will be keeping eyes and ears open for news.

We've hit 1.00!!!! Let's hope it holds.

queen1
Just had another look on the DFD website.... I think I made a mistake. It looks the accounting period ends on Oct 31. but results aren't released until Jan. So I don't know what is going on ...but I like it!

Me too! Always get a little suspicious with "big" rises not backed up by substantial news as there generally seem to be falls in the SP imminent but I do like the fact that it's broken that psychological 1 barrier!

Would they be about to release a trading statement as it is the end of an accounting period....nothing is showing up in the diary that I can find.

All I can find is a brokers note from Shore Capital on Sept.6th that lists a trading update due for Oct.2004.

Me neither. I guess that must be it as there's only one trading day left in the month which is tomorrow. My hunch is that the SP will drop but it would be great if today's momentum were carried forward....

I rang DFD to clarify position on trading update as nothing released. Spoke to the Finance Director who assured me a trading update would be released in the next week. I'm sure it will be worth the wait.

What did ole hilldee say, on the 18th Feb 04, why he speculated on a price exceeding 110p but said that he would baulk at 136p I am ALWAYS prepared to admit that I was wrong. Maybe the Sky people called it right, back then.

Well, I'm glad to see stabilisation today. Good call to the FD sandrew64. Looking forward to next week's update!

What has happened to the update I was promised????

I think that the FD needs another call and, having just turned 40 sandrew64 (so I hear), there can be no better person to do it: brave, intuitive, adventurous and worldly-wise!!!

Oh no!!!!! I don't know what I was thinking of admitting my age like that...but you are right about one thing I'll have to ring them again tomorrow and find out what's happened to the update.

sandrew64 - you're only as old as the shares that you hold so live life, enjoy and buy DFD! Let us know how the call goes.

queen1
Rang DFD yesterday, no one in the office to speak to me ,were supposed to return my call,but didn't. I'm out this morning,but will try again later today and let you know as soon as possible.

Shame I didn't check the news before my last post.......it's here!!!

Absolutely NO COMMENT from the hoi polloi out there concerning the thought provoking statement issued by DFD this day. 865000 near to or contemplating bakruptcy. How many idiots can this country produce (after all, they should all be learning FAST fron their idiot Government - capable of wasting more money than all rest of the populace put together) But WAIT, there is a company out there dedicated not only to helping the idiots but MAKING MONEY FOR YOU WHILST DOING SO. Maybe the final irony could be that, for a peppercorn rent, our beloved Socialist Governmento should permit DFD to operate from down Greenwich way - where there is a MONUMENT to Government conservation of the public's money.

Thanks sandrew64.

So...tell me guys, what happened to our sp this week. You'd think with the trading update we've had the sp would be at 110-115p and there would be some very positive press coverage or at the very least a mention. DFD themselves admitted to recruitment problems caused by the volume of business. Why are we the only ones to spot the potential in this share???