STRATEGIC UPDATE
KEY MESSAGES
· We are a low cost, low risk, customer focused, UK retail and commercial bank
· The strategy laid out in 2011 is now substantially complete. We have reshaped the Group, strengthened the balance sheet and delivered Simplification savings which have enabled reinvestment for growth
· Customers remain at the heart of our strategy. We will deliver the best customer experience by strengthening our multi brand, multi channel business model
· We will transform our digital capability, providing customers with simpler, seamless interactions across online, mobile and branches, and improving the efficiency of products and services
· We will sustain extensive customer reach through our branch network and telephony, adapting capability to service effectively more complex customer requirements
· The Group is well positioned for sustainable growth. We intend to grow our main retail businesses in line with market, and generate above market growth in areas where we are underrepresented, drawing on Group strengths to deliver competitive advantage
· We will deliver further improvements to our market leading cost position, a source of sustainable competitive advantage for the Group, delivering better value for customers and superior, sustainable returns for our shareholders
· We are issuing new medium-term targets for efficiency, risk and returns:
- Cost:income ratio to exit 2017 at around 45 per cent; targeting reductions in each year
- Simplification run-rate savings of £1 billion per annum by the end of 2017
- Asset quality ratio of around 40 basis points through the economic cycle, and lower than this over the next three years
- Sustainable returns on required equity of around 13.5-15 per cent by the end of the strategic plan period and through the economic cycle
· With the actions we are taking and our differentiated business model and strategic capabilities, the Group will become the best bank for customers, thereby enabling the delivery of superior, sustainable returns to shareholders