The Business Model.

The mutual.net plc, the AIM quoted on-line reward company has developed a website to act as a portal for its members to access around 500 online shopping sites. Themutual.net incentivises shoppers by rewarding them with shares in the Company or with points which are redeemable for cash. themutual.net now has over 1.15 million registered members. This Xmas as seen an explosion in online shopping and all indications are that this one as done very well.

Highlights From Last Interim Results 31st Oct 2004.


Membership grown to over 1.15 million

Over 1 million visitors sent per month to advertisers' websites

Share consolidation completed, cash rewards introduced and share buy-back
programme initiated

Increased revenue by 94% to 1.53 million (6 months to 31 Oct 2003: 0.79m)

Doubled EBITDA to 0.68 million (2003: 0.34 m)

75% increase in pre-tax profit to 0.38 million (2003: 0.22m)

Cash at bank increased to 1.225 million (against 0.919m at April year end 2004.

Director Speak.

Mark Smith, CEO, said: 'This has been a period of good progress for
themutual.net, which saw the company consolidate its position as a major
facilitator of email marketing and online shopping. We are delighted with the
strong growth in our website and email marketing revenues, which has flowed
through to enhance our profitability and balance sheet. With the development of
MutualShop and the substantial continued growth in the online advertising
market, we look forward to the future with confidence.'


Activity During The Period.

During this period we implemented a number of strategies to deal with the
challenges that email marketing faces now and, potentially, in the future.
These included:

* Working closely with ISP's to improve understanding and cooperation with
regard to email delivery;

* Double opt-in registration to ensure the validity and quality of new
members;

* Collection and use of increased targeting data to assist in delivering
mails that are both relevant and effective to our members and our clients;
and

* The introduction of an eCRM program to educate new members and further
encourage existing members to utilise our services.


Outlook Statement From The Chairman.

From our website activity, themutual.net now generates in excess of 1,500,000
of online sales for our website partners each month. We anticipate this will be
greatly enhanced by the introduction of the MutualShop, our new shopping portal
which is due for `soft' launch shortly before Xmas, with a final launch to
include price-comparison shopping and full functionality by the financial year
end. This is the largest overhaul of the website that the company has
undertaken, including a full redesign, and will be further supported by adding
user functionality, allowing better control of their membership and the number
of emails received.

To have managed such internal change while the company continued its
substantial growth in revenue and profitability is a strong achievement and
testament to the scalability of our business model and operations.

We have also begun exploratory analysis of launching a similar product into
France and Germany. We will report on this further at the year end.

Fundies.

In their note of 29th November 2004, Durlacher has forecast 2.2p a share in earnings for 2006, which means that TMN is on a forward PE of just over 14.

The average multiple for the sector is 26, and then there is ASOS on a 2006 PE of around 27. Clearly there is a good argument for TMN to be re-rated.

I notice that Growth Company Investor tipped TMN recently at 30p. Hopefully the next few months will ensure the re-rating will get underway for themutual.net.

Dyor.

cheers Gf.

Still ticking up slowly,probably on the news that retail and online shopping sales were well up on last year.
Some large buys going through today.

I`m not trying to ramp this stock or persuade any body to buy this stock ,i just want to find other holders and their opinions.
I will leave the share tipping to others.

Internet shopping reaches 10% of retail sales

Ashley Seager
Friday January 20, 2006
The Guardian


The value of goods sold over the internet rose by 50% this Christmas compared with last year, figures out today show, in a sign of the growing power of the internet in the retail sector.
The figures, from trade body the Interactive Media in Retail Group (IMRG), confirm a prediction the group made before Christmas and show goods worth ?19.2bn were sold through the internet in Britain last year, an increase of 34% over the previous year and up from just ?800m in 2000. Of the ?19.2bn, leisure travel booked over the internet totalled ?2.5bn.


Article continues

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"We are forecasting that internet sales will rise by another 36% this year to around ?26bn," said IMRG spokesman James Roper, adding that web sales now accounted for about 10% of all retail sales.
Sales over the internet in the 10 weeks to Christmas day were around ?5bn, according to the IMRG, half as much again as the ?3.33bn recorded in the same period of 2004.

The group said, though, that its figures did not yet include music downloads or anything sold on ebay. But they did count things such as air tickets bought from easyjet or Ryanair.

The explosive nature of the recent growth in internet sales, covering everything from supermarket groceries to ticket bookings, has made it hard for statisticians to measure. The IMRG is working with the Office for National Statistics, the Bank of England, Mastercard, Visa and ebay to come up with common definitions.

The ONS said yesterday it was confident it was picking up the vast bulk of internet sales because most were by traditional retailers over their websites. Its figures also include sales through the big web retailers such as Amazon.

It acknowledged, however, that it was struggling to pick up purchases of goods from businesses in other countries, services such as adult entertainment or online gambling - although these were probably showing up as outflows of money in the quarterly balance of payments figures.

As for ebay, it said it treated it as an auction site rather than a retailer. The fees and commissions charged by the website would show up in quarterly GDP data as household spending, while sales by retailers on the site should be captured by its monthly retail sales survey.

But it has not had overall web sales data since 2004, when it recorded ?18.1bn, a rise of 67% from the year before and equivalent to a surprisingly low 2.5% of all household spending, of which retail sales make up about a third. It said that as of July last year, 55% of all UK households had access to the internet, up from 32% five years earlier.

It also said it was expanding the scope of its price collection so that it could feed the prices of goods sold on the internet into its cost of living calculations - a move some economists think could reduce the inflation figures.

Can anyone tell me what they think is going on today with TMN, huge volumes gone through this morning. 7 million shares traded out of 48 million issued and all at about the same time .

20% of the share issue traded today.

A decent rise in SP today !
Things really must be going well for TMN although look what happened to DGM so be careful.

Again another good rise so far today,what a great looking chart!

This surely can`t go much higher in the short term? long term yes!

Looks like you are doing well here DB. Watch out for the EK e-mail later.

cheers GF.

Cheers GF ,its been a good year so far what with CHP ,CCT and TMN things are looking up.
This investing lark is not so bad after all.
DB66

Well done DB, I hope we both can add medical marketing to that list.

cheers GF.

Moving up to a new high .Trading Statement due soon and should be good.

Moved up nicely again probably because it was tipped today.
The kiss of death no doubt!

Two momentum buys -
TheMutual.net and Talarius
From Top chartist Zak Mir of Zaks-TA.com

I cannot remember when I registered to receive emails from Themutual.net, but it was years ago and every day since then I have received at least two unwanted emails regarding freebies that I am not interested in, just because they are freebies. But given the way that the share price of the company has been rising in recent times this business model seems to be working, or at least its time has finally come. On charting basis this is said because there has been an ascending price channel in place since the end of 2004. The implication is that the top of this channel now pointing at 92p will be the eventual target. We can be confident of this because the stock has been making steady progress up the support line of the channel now at 53p. Only a weekly close below this line would delay the upside scenario. Only cautious traders would wait for a dip towards the green 10 day moving average at 56p to cool off the overbought RSI before taking the plunge.

The value of investments can go down as well as up. Investing in equities can lose you part or all of your capital. Smaller company shares can be relatively illiquid and thus hard to trade. And that makes such investments more of a high risk than larger company shares.
Zaks-TA.com is owned by t1ps.com Ltd which is authorised and regulated by the FSA and can be contacted at 49 Rivington St, London EC2A 3QB or on 0207 033 9389

An excellent trading statement,this share constantly beats my expectations.

Trading Statement

themutual.net PLC
19 April 2006


19 April 2006

themutual.net plc

Trading Update

themutual.net plc ("TMN" or the "Group"), the UK's leading online direct
marketing company, is pleased to announce a positive update on trading for the
financial year to 30 April 2006.

Following the two significant acquisitions made towards the end of 2005, the
Company has completed the integration of these businesses and is now structured
in three core divisions focusing on Online Direct Marketing Solutions:

TMN Media - Online direct marketing and rewarded shopping portals.
EDR - Interactive advertising agency
ID Factor - Online market research and fieldwork

All three divisions are benefiting from a number of strong Group synergies and
are operating in the rapidly growing online shopping and advertising sector.

Following the positive outlook reported earlier, trading has remained strong. As
a result, turnover for the financial year ending 30 April 2006 is likely to be
significantly ahead of market expectations with profitability also strong.

Mark Smith, CEO, commented:

"We are absolutely delighted to provide our shareholders with this positive
update. The acquisitions of EDR and ID Factor and the resulting synergies have
transformed our business, with all three divisions of TMN performing above
expectations and the Agency division (EDR) being particularly strong. We are
operating in a rapidly expanding market and look forward to TMN continuing to
deliver strong results."

The Group also announces the appointment of Investec Investment Banking as its
nominated adviser and broker with immediate effect.

The Group expects to report its results to 30 April 2006 at the end of June
2006.

Contacts:

themutual.net plc 0207 440 9312
Mark Smith
Peter Coveney

Investec Investment Banking 0207 597 5000
Erik Anderson
Andrew Craig

Finished the day at a new closing high,i`m sure there is more to come as this is such a growth area and this comment by Mark Smith paints a rosey future "We are
operating in a rapidly expanding market and look forward to TMN continuing to
deliver strong results."

Happy Shopping
DB66

Independent:-

Themutual.net

Our view: Buy

Share price: 67.75p (+5.25p)

The online advertising sector is booming. It is growing at between 20 and 30 per cent a year and analysts forecast this trend to continue for years to come. Companies now spend more money on getting their message across using the internet than they do through outdoor advertising and radio.

Themutual.net is among a handful of AIM-listed firms cashing in on this explosive growth. Its trading statement yesterday boast that full-year sales would be ahead of City expectations and with profits also strong. The biggest part of its business focuses on direct online advertising - that is ads to people's inboxes as opposed to the more traditional method of sending them through the post.

Themutual also runs an online advertising agency. This buys online ad space for clients such as big credit card companies in return for a fee. The group bought the business in November for 2m and it has significantly outperformed management expectations since.

Things have not always been so rosy. Themutual started life in 1999 as an online community for people to talk about their hobbies. It struggled and nearly went bust in 2000. Then, in January 2001, it cleverly decided to reinvent itself as an online marketing group and has been profitable in every month since November of that year.

Brokers sharply upgraded their forecasts in the wake of yesterday's statement. Investec Securities expects Themutual to deliver a pre-tax profit of about 1.7m for the year ending 30 April 2006, rising to 3.2m in the following year. At 67.75p this leaves the shares trading at just 14 times 2007 forecast earnings. Buy.

Moving up again today on the back of some large trading volumes,this surely is due a retracement?
DB66

Survived the onslaught of the markets pretty well and some pretty good volumes gone through today.

From recent tading statement


TMN Media - Online direct marketing and rewarded shopping portals.
EDR - Interactive advertising agency
ID Factor - Online market research and fieldwork

All three divisions are benefiting from a number of strong Group synergies and
are operating in the rapidly growing online shopping and advertising sector.

Following the positive outlook reported earlier, trading has remained strong. As
a result, turnover for the financial year ending 30 April 2006 is likely to be
significantly ahead of market expectations with profitability also strong.


The Group expects to report its results to 30 April 2006 at the end of June
2006.

Must be good for TMN

The Times May 24, 2006


Shoppers fall for lure of the net
By Neelam Verjee

Britons are turning increasingly to online purchasing and away from the high street


INTERNET shopping now accounts for 10 per cent of all retail sales in the UK, with online purchasing expected to total 30 billion this year, according to new research seen by The Times.



The prediction by Interactive Media In Retail Group (IMRG), which represents e-retailers, comes amid rising confidence in internet shopping and the growing popularity of home broadband connections.

The expected 30 billion of online spending this year represents a 56 per cent increase on the 19.2 billion spent last year. A further 20 billion of nontraditional retail spending online such as on gambling and financial services is also forecast this year.

IMRG also predicts that another 30 billion-worth of conventional high street retailing will be affected by the internet as consumers conduct web-based research or react to information found online.

The group found that 3.6 million was spent on average each hour in online shopping last month, resulting in a total of 2.6 billion for April. In the six years since April 2000, when IMRG began to track online sales, British shoppers have spent more than 64 billion.

IMRG also found that online sales have increased at an average monthly rate of 45 per cent year on year over the past six months up 2,000 per cent on 2000. The body said that it had raised its forecast for growth this year to 40 per cent, up from 36 per cent previously.

The IMRG survey, which canvassed more than 3,900 consumers, found that 52 per cent planned to reduce their high street spending in 2006 as they seek out the convenience of internet shopping. By contrast, the survey found that 44 per cent expected their online shopping to increase in the next 12 months.

James Roper, chief executive of IMRG, said that although Norway, Sweden and Taiwan were the leaders internationally in terms of consumer spending online, the UK was the most advanced nation for the range and innovation of services. With 26,000 different companies trading online (in the UK), there is a huge amount of innovation, he said.

In addition, he said, factors such as the language and legal system, which people tended to trust, had made Britain a more attractive destination for internet shoppers.

Mr Roper said that the findings struck a warning note for retailers who had not adapted to the internet. With nine times as many online consumers intending to increase their spending in 2006 than those who will increase their high-street spend, the impact of poorly co-ordinated web and retail channels could prove costly for retailers.

In terms of sectors, IMRG found that online sales of electrical products increased by 101 per cent last month, year on year, having hit its peak in December last year. Sales of clothing, footwear and accessories, which recorded a record high in November last year, were 33 per cent up in April, compared with the same time last year.

Amazon UK was the most-visited online retailer, the research found, closely followed by the website of Dell, the computer maker. Other British retailers to feature among the top ten included Tesco, the supermarket group, and Argos, the catalogue retailer.

Expedia, the travel agency, came top among travel e-retailers, closely followed by easyJet, the low-cost airline. Online travel retailers constituted the greatest proportion of the sales by sector.

Unloved by you lot but i do understand peoples fear of internet companies .

Ticking up nicely today and results out tomorrow and they should be good so should be due a small tick up tomorrow as well .

Good results but a bit of profit taking today,future growth prospects still look good.

30 June 2006

THEMUTUAL.NET PLC (the "Company")

PRELIMINARY RESULTS

themutual.net announces Preliminary Results for the year ended 30 April 2006.

Highlights:

* Turnover trebles from 3m to 9m

* Operating Profit before tax more than double, from 733,000 to 1.70m

* Exceptional Profit on sale of investment of 439,000

* After tax profits more than trebles from 489,000 to 1.54m

* Earnings per share nearly trebled, from 1.2p to 3.5p

* Cash in Bank 1.2m having spent 2.5m on acquisitions

Mark Smith, CEO said: "TMN's strong performance supports the fact that online
spend is growing rapidly but more importantly that we've adopted the right
strategy to capitalise on this growth. The success of our recent acquisitions,
integration and the recruitment of senior personnel have put us in the best
position to take advantage of the interest in marketing, research and retail
online. With a significant investment in marketing our products, a client list
which includes some of the most well-known brands in the UK and a strategic
focus on increasing our products and services, we look forward to the future
with confidence."

Contacts:

themutual.net plc Tel: 020 7440 9310

Mark Smith, Chief Executive

Peter Coveney, Finance Director

Notes to editors:

themutual.net plc specialises in online marketing. With access to millions of
consumers, it helps many of the UK's leading brands take advantage of the web's
transparency and cost-effectiveness to conduct marketing and research online.

Its 500+ clients include a number of agencies and direct clients such as Dennis
Publishing, MBNA, ASDA, Reuters, Microsoft, Dell, Dixons, Morgan Stanley,
Nestle and EMAP.

themutual.net plc's divisions are leaders in their fields and include:

* TMN Media which owns and manages some of the largest databases of email
addresses in the UK and operates the UK's most popular rewarded shopping
portal,

* EDR, the UK's primary dedicated email advertising agency,

* iD Factor which provides market research companies with online fieldwork
solutions, and

* Enterprise & IT which conceives and develops innovative commercial products
and solutions and exploits synergies across the group's databases and
technology platforms

Listed on AIM since 2000 and based in central London, TMN's turnover for
financial year ending April 30, 2006 was over 9 million and is forecast to
reach 16m by Broker Investec in financial year 2006-7.


www.tmnplc.com

The growth of online shopping looks like it will continue.


UK 'Europe's top online shopper'

Shoppers are increasingly happy to miss out on the High Street
The UK has become Europe's biggest online shopping market, overtaking Germany, research firm Mintel has said.
UK shoppers spent 9.79bn euros (6.7bn; $12.2bn) online in 2005, compared with 9.71bn euros in Germany, Mintel said.

Competition between internet providers has lowered the cost of fast broadband services, making it easier for consumers to shop online.

Total internet sales in Europe rose by 51% to 40.2bn euros in 2005. Mintel expects that figure to triple by 2010.

"Mintel is confident that online sales of goods will grow strongly over the next few years as this channel matures," said senior retail analyst Neil Mason.

Mintel said there was plenty of room for growth in online spending, with sales made over the internet making up 2% of total European retail sales.

Companies are expected to benefit as online security becomes tighter and consumers become more comfortable with shopping over the internet. Last month, search giant Google launched an online payments system which aims to compete with auction giant eBay.