ASOS have dropped quite significantly in the past week for no particular reason and I view this as the perfect opportunity to invest as I can see them bouncing right back up to the 5.50p mark in the next 2-3 weeks. STRONG BUY!!

PTH,

I live in Edinburgh and the article is accurate re fashion etc. It is pretty obvious that ASC is targeting the 18 to 34 market by opening in Leith. I suspect overheads will be high but Leith is good for visibility - the nightlife attracts a lot of students from Edin Uni and most of the digs are in/around Leith.

As usual, ASC marketing team have done their research well.

Regards,

Ramu

Eric,

Just so you don't miss it, have sent you an Internal Msg.

PTH

ptholden: I am not sure I understand your reference to putting ASOS into an entirely new game...(msg 500)...please expand. Is it to do with ramu (msg 503) re Edinburgh/Leith and a retail store? Thanks John

Kivver
I agree with and understand the reasoning behind selling some shares to invest more in ASC.But I am completely baffled as to why you chose to hang on to IQE and Tesco and sold SPS. Sorry....none of my business really and probably speaking out of turn and what do I know.
Team -I can't get the article link to work for me, but do I understand correctly that we are opening a retail outlet? Is it really a good time to expand in this way? What are we really going to gain from this and won't advances to online shopping such as being able to 'feel' textures online negate the need for a shop. Surely people are shopping with us because we are cheaper than the high street. The goods are not unique in a big way. Will we continue to undercut the high street if we are there as well?
Apologies if a lot of my ramblings are answered in the article.

John,

Found this link on another BB, which the last paragraph refers to ASOS opening a Retail outlet in Edinburgh. My comments were directed towards this development. Apparentlty, this has been denied by ASOS and therefore should be disregarded, apologies for setting hares running!

Regards

PTH

http://www.timesonline.co.uk/newspaper/0,,2764-1291909_1,00.html

Morning all,

Marchpole in talks to buy Louis Feraud fashion brand, have posted on mph thread.

Hi sandrew,

my reasoning my be a wrong but one but sps has risen sharply in small amount of time. It rose 10% on friday and not sure if this sustainable. I am now looking for it sign or announce some real revenue generating deals now. I am sure these are going to come but the longer it takes the more fidgety investors will become. I have also read the increased sale in 3g phones has not really taken off yet but realise there is still lots of time for this to happen. I am not finished with this share by long way.

Glad the Edinburgh shop news was a false alarm. It wouldn't appear to be needed and would be a distraction and a costly one at that. I know lastminute.com well and they have followed a policy of buying up travel shop operations to build volume which may or may not have been justified. ASOS are focussed on niche sectors where peer group recommendations plus focussed marketing would appear to be working very well indeed.

Please look at the post I have just made on YOO bb. Look also at the 1-year price graph, referred to in the article. The company is in far better shape to hit the 55p mark than a year ago - and stay there. Worth a 5% stake in your portfolio (as opposed to 20% for ASC!). Looking for a chartist to comment on the recent chart formation.

Eric

Eric: I have as you requested taken a look see at YOO's chart...and commented appropriately..I think! But it did make me think about what the appropraite Stop Loss should be for all the stocks in out Portfolio, and more importantly, Why? I wonder if there is any support among the sponsors to suggest a SL for their chosen stocks with an explanation to back it up. I am sure we can all learn something from this. It will also enable us to look at the best risk/reward stakes that could be taken??

Over to you as I busily write something up for PCI?? John

johngtudor

I think the stop loss proposal is a good idea - perhaps sponsors could take a view during the week so that we can include on spreadsheet next weekend. Have tended to take an informal approach, as on many things. Have probably suffered as a result, e.g. earthport. You are right that each stock neems to be considered on its merit - e.g. with a stop loss on PET of 25% we would have broken it already. My own approach is to take a view, and normally get out, if there is negative news which reduces my own expectations, not necessarily primarily because of the potential loss on the share but because of greater opportunities elsewhere.

Eric

I agree with your final comment Eric. Not sure a stop loss is really going to work with PET. Let's face it either they get these contracts and go into orbit or they don't and sink like a stone. I'm sure if the news is released before the markets open as I expect will happen ...and it's bad the opening price will be way below any stop loss we would have set. Hopefully a decision will be announced end of this week or beginning of next,so we may not have long to go.

sandrew64: Yes...well PET is rather an exception as the SP all rests on one outcome...it's almost a binary bet! John

Anybody read the Independent today? Nice little article outlining that sales have been significantly up over September and October. Looking good!

dawsinho: Thanks for info. Can you cut and paste the article...it would be good to read. Tks.

Johngtudor, Can't seem to get access to it via the web. Will copy the article and post tommorrow evening. Hopefully the office cleaner hasn't thrown it away!

dawsinho: Many thanks on behalf of all readers following this thread!

More good news - we have another Analyst covering the company and as soon as we have some of the figures to hand, we can compare them with what we have from SPierce. Plus an RNS today telling us that an Institution has topped up it's holding. They would only do this if they think the business is doing well and/or some corporate action is not too far away! John

Name of Broker is Shore Capital. They have a BUY rating at 60p. Perhaps that explains the early day up tick in the price..we will see! Does anyone have a link with Shore? John

Re: the PET posts above.

I bought at 50p and increased my stop loss accordingly as the price rose slowly. When the price dropped suddenly, I decided upon reflection and a lot of looking around, to abandon the stop loss on these shares and hold. Lucky I did...

An oily gassy one for the future... Gold Oil (GOO). Have a look at yesterdays RNS, interesting stuff, could be the next big one...

Re: Article in the Independent 18.10.04

THE ONLINE fashion retailer Asos - led by chief executive Nick Robertson, pictured above (Nice big pic of Nick Roberetson and two models covering 1/3 of the page) - held a party at London's cc Club at the end of last week to launch its autumn/winter collection.
A spy, who caught a quick word with an Asos director, tells us that business is booming at the group. The company had a great September in terms of sales and October has so far been even better. In its last financial year, Asos recorded pre-tax profits of 620,000 pounds and for the current year brokers estimate this figure may soar to 1.3m. If what our spy hears is correct, this forecast could prove to be too conservative.

Very positive article, nothing that we don't already really know though. Always good to see Asos getting some more coverage!

Happy hunting.....

Booming Sept and October eh!I think there is a thing called Xmas about to happenwhere ladies buy extra glad rags to boogie in + jewellery which is an extension of their range.The recent rate of improvement might not be maintained..............it could very possibly increase!! Providing they keep their product offerings "cool" Nov,Dec and January could be amazing(IMO)
I fancy the 1 will be reached during this period with a pause for breath in Feb.Still can not see why this could not reach 3 share price i suggeswted in an earlier post.... given time(18 months?)