Bright Things is the developer of a games comsole and software for the pre-schools market. It has reached agreement with Bondai UK for the exclusive distribution rights of its educational games console. Bondai has guaranteed to purchase 100K consoles and 200K units of associated software in the first year of a 3-year agreement. Bondai's quote is: "We are very pleased to be associated with what will prove to such a high profile property in a competetive market place. The TV titles which are already in place, and many more in the pipeline for future use, will give the 'Bubble' games platform tremendous appeal to young children'.

BGT are Play of the Week (26/5/05). Good write-up that gives useful info. Quick summary:
- recounts things that could go wrong: technical problems delaying launch; parents don't like the look or think games too expensive at 17 on top of 50 console price;entry problems into US/Europe; impact of competition shortening product life. Nothing there to worry.
- team's terrific track record with Eidos
- easy to use with few buttons and infra-red link to DVD
- games only cost 150K to develop; clearly that's where BGT see money being made; 6 games available at launch plus 10 titles per year
- losses in first two years then PE of around 10 in 2007 then ballistic profits until a 'buble bursts' due to comeptition or boredom.

Really helpful piece written with an element of caution. Only looking for sp of 150p in under a year. Funds raised at 150p so institutions will be looking for more. As a Grandad, I'll be buying one and reckon this will really fire the imaginations of parents and be a must for Play Schools.

LOL buy 2 instead!

haven't noticed any press over the weekend yet. Expect we should be attacking new highs this week. Anybody else into this gem yet? Think me and Seamus are the only holders...!

daws

I went into the Early Learning Centre at the weekend and the only thing they have that vaguely resembles the bubble is more of a traditional games console with only about 5 disney titles of which Winnie the Pooh was the most famous character. I asked the Saturday girl if she knew of a release date for the Bubble but I may as well have been talking Chinese for all she knew :-) Didn't seem to be any management about so I left it at that.

Good investigation work there Seamus, i like. Mostly buys yesterday, the trend is very much our friend for the time being and with news immanent a think we should be achieving new highs soon. Even had a cheeky top up last week! Forget all this talk about the bubble being for kids, it looks great ,might buy myself one..!

It's in Argos:

http://www.argos.co.uk/webapp/wcs/stores/servlet/ProductDisplay?storeId=10001&langId=-1&catalogId=3801&productId=155561

And you can download the first ad here as well as entering a competition to win a Bubble...

http://www.worldofbubble.com/

Cheers

SH

Nice links Seamus. Nice few buys coming in at full price, mm must be short? We've been moving up on low volume for the past month now! Expect to be attacking new highs soon.

Daws

Seem to be building up steam for next push up, some nice buys today.
Earth calling Mr Robson - Eric are you still around these parts lol Should be sat on a pretty profit by now i think!

Daws